REGISTER AND ATTEND THE WEBINAR: "Dental Gamification Design and Implementation Strategies" - Friday August 15, 2014
By learning
from early adopters in other industries, Dentists (and Dental companies) can
apply the immensely effective strategy for Growth
Hacking Your Dental Practice: Game Mechanics (i.e., " Gamification ") to
create a connected experience for their existing, inactive and prospective new
patients and employees creating sustainable growth and improving the atmosphere
and flow in their practice.
Just a few
years back, “gamifying” business was considered an oxymoron. Today, nearly every
business (and a rapidly growing number of Dentists) are exploring Gamification
as a viable opportunity to engage patients, prospective patients and employees.
Historically, game playing was seen as a pastime activity for fun and
entertainment. However Game-Based Marketing and Gamification Mechanics have an
undeniable track record of success for increasing and improving engagement,
increasing revenue, imparting knowledge and improving skills to name a
few.
Growth
Hacker Central and Dr. Ken Newhouse (that'd
be me) says that: "Gamification of
the Systems, functions, training, marketing and digital aspects of your
practice occurs by applying Gamification Mechanics (game design thinking) to
these non-game contexts within your practice to engage patients, improve case
acceptance, increase referrals and empower innovative thinking and the
performance of your employees."
Google
Trends1 clearly
shows how gamification has gained and maintained search
popularity in the past couple of
years, punctuated by spotlights in the media. Gartner predicts2 that by 2015, 60%+
of Global 1000 organizations will use gamification as the primary mechanism to
transform business operations.
M2 Research3 predicts
that by 2016, direct spending on Gamification will rise to $2.8
billion. Dentists as well as Dental companies have started
to implement Gamification Strategies with a transformational impact on their
marketing, sales, recruitment, and services enhancement
strategies.
The
Upcoming Webinar: Dental Gamification Design and Implementation
Strategies provides perspective on how Dentists (and companies that
sell to and provide service for Dentists) can adopt Gamification to drive
changes in patient/employee behavior and highlights ways Dentists should model
these strategies to reap the benefits achieved by early
adopters.
Rapidly Growing Adoption and Implementation of
Gamification Within Dentistry
You're likely
wondering how " Gamification
of Your Dental Practice " can increase the quality and quantity of your new
patient traffic, increase case acceptance / patient retention / and referrals
while improving employee engagement and performance.
Here's how: The power of gaming pivots
around player experience, generating positive emotions, exploring personal
strengths, establishing social connections, commanding user engagement,
practicing healthy competition, attaining status and fame and reaping rewards,
either real or virtual.
An
incredible example of a
serious game along these parameters was launched on LinkedIn, by AXA UK.
The game, a digital version of snakes and ladders, sought to provide education
on risk exposures faced by small
businesses.
Gamification
is not about playing actual games. It exploits the game psychology and implants
the intrinsic and extrinsic motivational factors in a routine task that is
performed by a User in a nongame context.
Therefore,
Gamification involves proper application of game mechanics, dynamics and
aesthetics with significant consideration of user experience and behavioral
motivators. Leveraging these Gamification strategies and techniques, Dentists
are achieving tremendous successes.
If you would like to know more about how
Gamification can increase your new patient traffic, improve case acceptance,
referrals and employees engagement and performance I want to invite you to
register now for the upcoming Webinar:
Dental Gamfication Design Strategies - scheduled for Friday, August
16th 2014.
The Webinar will last
approximately 40-minutes with a 20-minute Q & A session at the end.
The first 17 Dentists to
Register and Attend the Webinar will receive a DVD copy of the Webinar (free),
the Dental Gamification Design and Implementation Manual (free) and an outline
of the most effective implementation of Gamification Dentists are now using to
improve every aspect of their practice.
Click Here to Register for the Upcoming Webinar: Dental Gamification Design
Strategies
