It is a well known fact that a dentist cannot ignore social media profiles, but many dentists don't know why this is. After all, dentistry has been successfully practiced for many years without any of this social media stuff. So what's changed recently that makes things so different? Here are 15 reasons written with the help of same day dentures in colorado springs Dr. Gary Moore
Sharing is Important
When people share your information, your brand grows on its own. When you post insightful pieces of info, you can help a lot of people. One of those people is yourself and your practice.
Image is Valuable
Your image is your livelihood, and nothing builds your image like a solid presence in social media. With the right kind of social media profile, you can guide your image into being whatever you want it to be. You can make yourself look great and sound even better.
Profiles Never Sleep
Your profile never stops working for you. This makes it a powerful marketing tool 24/7. Your profile never sleeps, which is also good if you want to market internationally. While you're asleep, your profile can be attracting new patients to your practice from all around the world.
This is the Best ROI on the Planet
One of the best things about social media is that it's dirt cheap, often even free. This means you can try campaigns inexpensively and easily.
You Can Get Direct Feedback
Direct feedback is a powerful thing, particularly when it allows you to guide your practice into a better place.
You Can Post Easily
Posting on social media profiles is among the easiest way to reach other people. You can spend a few minutes planning a quick post, and unlike most kinds of marketing materials you can post it immediately. This allows you to stay in contact with your patients and potential patients, and is perhaps the most powerful reason why a dentist cannot ignore social media profiles.
Your List Almost Builds Itself
You need an email list if you want to reach your highest potential. But to get this list put together, you need to attract people and get their information. Your social media profile is a great way to get this information from potential patients and existing ones alike.
People Can Meet You Easily
There are few things worse than people who are too aloof to actually speak to other folks. You don't have to be like that, since you can easily talk with people through your social media profile.
Forms Become Simple
Form completion is a major operation for any kind of dental office, but nobody really likes filling out forms. The good part is, forms become a lot easier when you post them on your profile and let people fill them out from wherever they are at any time they like.
Best Way to Remind People of Oral Health
Oral health is a daily thing, but far too many people just see their dentist every six months and think little about their mouths the rest of the time. You can keep oral health a daily priority just by making frequent interesting posts.
Post Great Ideas All the Time
Posting your ideas can be a wonderful way to reach people who may be willing to hear you out. At some point, you'll have a crazy idea that you're not sure will work. If you only use traditional channels, you'll be tempted to fall back on the sure thing. But one reason why a dentist cannot ignore social media profiles is because these allow you to try more risky and unusual ideas than you ever could before.
Build Value and Attract New Patients
Building value is when you express your knowledge and gain recognition for it. This recognition, in turn, becomes more trust from your patients and more patients who come in trusting you a lot.
Network With Other Dental Professionals
You never know who you're going to meet online, and this extends into social media. Your social media profile's power to help you network effectively is one of the most powerful reasons why a dentist cannot ignore social media profiles at all.
Schedule and Advertise Group Events
Group events can be a great way to attract more patients and remind existing patients why they use you in the first place. One very powerful reason why a dentist cannot ignore social media profiles is because you can advertise your events for everyone and then plan for who's actually going to show up. These events can drum up a lot of patients who will tend to stay with and refer their friends and families.
Correct Problems Immediately
One of the hardest parts of any business is fixing your problems. Often you don't even know what your biggest pitfalls are because to you, every decision makes sense. But to your patients, one of the biggest reasons why a dentist cannot ignore social media profiles is because you can use this avenue to correct your practice's issues immediately upon hearing them.