For a dental website to be user-friendly, you should provide enough information about your practice to your target audience. Your information should be comprehensive, easily navigated and well organized so the prospective patient can search for the information he/she needs.
Here is the example site of Dr. Gary Moore dentists Colorado Springs for more details.
Highlight the procedures you offer
Your website should include a prominent section that highlights the services and procedures that you offer to your patients. Give your potential clients the information they need about how the procedures are performed, their effectiveness, the technologies you use -- the kinds of things that will get site visitors to call and make an appointment. Other information such side effects and risks, recovery period and costs of the procedure you can discuss with them.
Pictures of Before and After the Procedure
You will give your potential clients an idea of the expected results of the procedure if you show before- and after-procedure pictures on your website. The pictures will help prospective patients decide what kind of expectations to have about your services. While being realistic, pictures also need to be sensitive to audiences and not show too much metal or active surgery. Before and after profiles or full mouth smiles are good.
Feature Profiles of the Dentists
Potential clients like to know about the people in your dental office, so it’s good to include pictures and descriptions of the dentists. hygienists and other people in the office who will be looking after their dental and arranging appointments. The description about each dental team member should include information on the experience, certifications, qualifications, awards, area of specialty, achievements and honors.
Patient Testimonials
A section of patient testimonials gives the prospective clients a personal perspective on care provided by your clinic and staff. User reviews are an essential part of your overall online presence and can make the difference between someone calling your office to book, and calling another practice. This helps the new clients decide on his/her own choice of dentist.
Blog and News Section
A blog or news section is a great way to provide your current and future patients with important and relevant information about the kind of care you provide and the dental industry in general. You can use this section, to tell your visitors about the latest technology being used or approved for use by dentists. You can inform your clients about new additions to your dental team and what good things they can expect. This section will keep your viewers on your website longer and will keep coming back for more updates.
Reviews and Videos
Offer online videos on your website. These aren’t videos of your surgeries, but perhaps a virtual tour of your office, interviews with current clients, or of you presenting to a dental association or group.
Make Sure your Website Download Fast
An average Internet user has a limited attention span and that’s why you should make sure all your website pages download fast. You will have more visitors to your website when it downloads quickly. Flashy graphics and fonts and banners can slow your page right down and make it frustrating for visitors.Make your pages short but comprehensive so they download faster. It should be noted that hyperlinks help your audience search more detailed information on your website.
Your Website Needs to be Navigated Easily
Make it convenient for your audience to look at your website by making it easy to navigate. Every web page should have a table of contents and anchor links so the your audience doesn’t need to go back to the home page. Also, include a sitemap to give your visitors a quick overview of your website, and a search feature.
Images and Videos Should be Optimized
Videos and images should be an integral part of your website. It is important that the picture you use be optimized to balance information and speed with your website. The videos should not be automatic, but should only download when the viewer wants to see it, for a faster download of your whole website.
Content Should be Error Free
Content needs to be free of grammatical or typographical errors. It needs to sound professional while still being written at a level that your visitors will understand without too much dental jargon.
Minimize Use of Special Effects
A dental practice website should look very professional and must not look like a typical commercial website. The content of your website is more important than any special effects that you add to “spice up” your website. The special effects should not overshadow the important information that you convey to your audiences.