Jerry Jones Direct - The Business of Dentistry, Marketing & More!
Jerry Jones Direct - The Business of Dentistry, Marketing & More!
The inside truth about the Dental business, marketing and success
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jerryjones
jerryjones

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You have to know business and you’ve really got to study and understand it. There are a bazillion books on business in dentistry. There’s a billion books on dentistry in general. My suggestion, go to Amazon and buy every book on business and dentistry that you can get and then start...  Read More
You guys all know these names: Aspen, Heartland, Cool Smiles, Birner Management. Birner Management has a couple hundred offices. Comfort Dental, Dr. Rick Kushner, those of you that have been in dentistry for 20 years like I have remember Rick when he would go and do national lectures promoting...  Read More
Below and what will be following for the next few weeks are some excerpts from Jerry Jones' De-Commoditizing Dentistry CD/DVD combo. If you are interested in obtaining a free copy of the DVD/CD, click this link: and order it. In the meantime, please enjoy and comment!! My name’s Jerry...  Read More
Recently, I was on a scheduled call with a ClearPath Society® Member from the Dallas area. He’d recently had an opening come up in his office for a new associate and hopefully, if it’s the right person, a future partner. We went over some pretty valuable stuff – like what to...  Read More
Why Businesses (Insert NAME of ANY Business) FAIL Businesses mostly all fail for the same reason. In this article however, I’ll discuss a business that is near and dear to my heart: dental offices. Dental offices fail for only ONE reason: lack of leadership. “But wait, Jerry!”...  Read More
What’s Your NET? If I woke you up, middle of the night, shaking you, aside from hopefully clubbing me, would you be able to answer this question: “What’s your net profit from your practice?” Do you know with absolutely certainty what your overhead is with your compensation...  Read More
I just set my cheap little countdown clock that ticks away the minutes to ’15.’ That means, in 15 minutes, I have to have this article done. When I’m on deadline, this is the best way to get me to focus. And, it forces me to really concentrate on the task at hand. It’s no...  Read More
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” ~John Wanamaker I’ve heard it a thousand times if I’ve heard it once: “Jerry, I’m not sure my ads are working to bring in new patients. I have a feeling they are, but I...  Read More
You remember the Noid, right? He was the little turd that always ruined your Domino’s pizza in the late 80’s. He made the delivery guy late, your pizza cold, or worse... In the late 80’s, I remember standing on the door step, at 2514 Borst Avenue, in Centralia, WA, after ...  Read More
I hate flying. It rates right up there with getting an RCT without anesthetic, or, an exam at the friendly proctologist’s office. What’s to not like about it? The smells. ("Crop dusting," aka farting, appears as an invisible art form for some on planes and in airports.) Which...  Read More
The two biggest problems Dentists face right now are, not surprisingly, the biggest problems they always face: attracting new patients and keeping their existing patients “active.” Regardless of what’s going on nationally, there are many micro-economies all over the U.S. that are...  Read More
My first 10 years in business were fueled with 80-hour weeks, a TON of education and travel, a new marriage, a new home, and a new baby. And after a period of time I just flat got tired and wore out. In fact, I completely flamed out. I hated everything about my business. And, in fact, I hated it so...  Read More
The two biggest problems Dentists face right now are not surprisingly, the biggest problems they always face: attracting new patients and keeping their existing patients “active.” Regardless of what’s going on nationally, there are many micro-economies all over the U.S. that are...  Read More
You’ve heard it before: If it was easy, everyone would be doing it. That couldn’t be more true today for the Business side of Dentistry. The complexity of clinical practice and operating a profitable practice has many Dentists frustrated. Scared. Confused. Frozen even, into inaction. ...  Read More
I’m a huge Disney fan. If I could travel back in time to meet Walt, I’d do it. The vision he laid has been so powerful that it’s transformed the business of entertainment. It’s even transformed the business of business. Disney, as a business, does almost everything...  Read More
There are two ways you can send out an ad to promote your practice – whether it’s to your existing patients (internal marketing) or to prospective patients (external marketing) – and in fact, I’d go so far as to say there’s a right way and a wrong way: )You can...  Read More
Let’s start with Pareto. I see Pareto as the “80/20”guy. Statistics show that just about all groups –whatever kind – can be split into an 80/20 scenario.Why? 80% of the outputs result from 20% of the inputs. See if this...  Read More
By Jerry A. Jones I want us, you and I, to start 2015 off really simple. Now, I didn’t say it’d be easy. In fact, it won’t be, I can guarantee you that. But, if we keep it simple, our chances for success increase exponentially, wouldn’t you agree? I would like you to do a...  Read More
By Jerry Jones There’s no shortage of choices, are there? You could buy a CBCT scanner. ($100k) A new curing light. ($500) Apex locator. ($1000) Microscope. ($8000/op) E4D. (????? A lot!) CEREC. ($25k USED) Oral Cancer Screening Gizmotronic. ($2500 and up). Or, you could invest it in...  Read More
The Business Anarchist's Guide to The Business of Dentistry - It's Been a Couple of Weeks
Jerry here, It's been a couple weeks since I've added a blog post. I'm sure you've been enjoying the bajillions of emails for Black Friday, Cyber Monday, etc. Funny thing is, none of that seemed to help retailers -- and some are saying that American's Buying Habits and Patterns are...  Read More
The Buisnes Anarchist's Guide To The Business Of Dentistry - Peanut Butter and the Profit Pill
By Years ago, I learned how to get my Jack Russel, Ruby, to take her medication. I simply stuffed the nasty tasting pill into a spoonful of peanut butter and she devoured it. No hassle. No fuss. As a result, she’s lived a great life as my “best friend” and sole office...  Read More
The Business Anarchist's Guide to The Business of Dentistry - How To Increase Your ROI From Existing Patients Using New Patient Mailings
By Today, I’ve got a really simple, easy tip that pays BIG dividends while showing a little love to your existing patients. I just finished listening to a recorded call that came in from a direct mail piece for my dental office, Wellness Springs Dental® of Salem, and decided I should...  Read More
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