Today's Active Blog Posts

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Growth Hacking Your Content Marketing Program… Take Your Blog to the Top of Google SERP’s and Generate MORE Quality New Patients Each Month!
Growth hacking is the name of the game right now for Dentists who want access to the next generation of dental marketing, and why shouldn’t it be? It’s all about putting more prospective patients at the top of the conversion funnel and bringing more qualified new patient traffic into...  Read More
Growth Hacking Your Dental Practice... The Evolution of Dental Marketing
One of the most searched terms on Google in 2013 was “what is growth hacking” and in 2014 that trend is continuing to gain strength. The best way to understand what growth hacking is… what growth hackers do and why you want to know is to first understand what is meant by the...  Read More
Building Your Advisory Team, Avoiding Conflicts of Interest, and Securing Indepedence
As a new grad, transition doctor, or established private practitioner you are most likely bombarded by a wide variety of vendors seeking to offer advice. These advisors can come from many fronts - dental school instructors, mentor dentists, supply and equipment vendors, practice lenders, dental...  Read More
The Difference in Successful and Unsuccessful Managers
Successful Managers Unsuccessful Managers Having...  Read More
Hygienist or Gynocologist?
When you see a client twice or more a year for over a decade, you certainly build a trust like no other. As a therapist (yes, we hygienists are therapists) I have found that patients sometimes just need help with other completely unrelated topics. There was no preparing for the recent...  Read More
A patient walks in the front door late... The Conclusion
THE PROBLEM Now keep in mind we are creeping up to a half hour past this patient's appointment time. Although I appreciated the phone call to let us know he would be late, I also was keenly aware that in order to clean his teeth, I would be in a rush. His lack of an apology and presence of a...  Read More
A patient walks in the front door late...
In the not too distant past I encountered a situation that I'm pretty sure I won't ever forget. It was a typical workday filled with lots of medical history updates, full mouth probes and deleting items from the treatment plans that had actually been completed three years ago just not updated in...  Read More
Consultant Tip: Top 12 Best Practices for 2014 [January issue of Dentaltown Magazine]
As one year ends and another begins, it is a perfect time to reset your practice management style to ensure you get the absolute best out of the New Year ahead. No practice is static, no matter how high your production or how long the practice has been around. You have...  Read More
Hospital Hell:  Dental care in the hospital
This post was inspired by a hellish experience and originally published to our office website. My own mother was in the hospital for two weeks. Although the life saving medical care was outstanding, the day to day focus on her mouth was non existent. It's a good thing she had a dental...  Read More
Hi, I'm Charlotte!
"Dental Hygiene Hell" was the phrase coined by my classmates back in 1998. I'm sure we weren't the only wanna-be RDH's that thought our program was one gigantic stress inducing, social life strangling, time devouring tornado. We were neck deep in pharmacology, chemistry, root morphology,...  Read More
Do Not Pre-Schedule Every Patient for Recare
So many practices are on automatic and take little time to evaluate a patient before scheduling appointments. This adds to the broken appointment problem. I'd like to see practices look a bit closer before pre-scheduling recare appointments 3, 6 or 12 months in advance. If a patient has a history...  Read More
What to Say to Patients Who Ask You to Cheat by Altering the Record (s) and/or Dates (s)
Sometimes a patient will ask to bill them at an earlier or later date than the dental treatment was actually done. They do this to try to take advantage of an insurance company by having them to pay for a service that was not covered at the time of treatment. This also occurs when a patient has a...  Read More
Financial Coordinators are Salespeople for Dental Treatment
The late Dr. Harold Wirth once said, "The people of America have the money to buy what they want; it is dentistry's responsibility to have them buy what they need." The Financial Coordinator and every other staff member in the practice should adopt the attitude above. First for the well-being of...  Read More
Goodbye 2013, Hello 2014!
Fellow Townies, First and foremost, we hope that 2013 treated your families and practices incredibly well. From our vantage point it was a peculiar year. We had the opportunity to review more practice transitions than ever but the outcome was skewed by a generally down year for most sellers -...  Read More
Holy Cow - Has 2013 been "Opposite Year" relative to 2012?!
Fellow Townies, First and foremost, we hope 2013 has treated your families and practices as scrumptiously well as possible! It's been an odd year. 2012 was killer busy - election year, patient flow metrics, Tx plan acceptance, blah, blah, blah. 2013 seems to be a photo negative - at least as it...  Read More
Why Patients Don't Pay and How to Handle It
Why Patients Don't Pay and How to Handle It There are only two reasons why patients do not pay. 1. An Upset or a Misunderstanding An upset patient could be caused from anything such as something was not said, or something was said and forgotten and/or not documented. Example: "I didn't...  Read More
Crown and Bridge Marketing by the Dental Hygienist
Crown and Bridge Marketing by Dental Hygienist Dental hygienists are usually the first ones to see a patient with chief complaints. These may include fractured teeth, caries, spaces created by missing teeth or defective anterior restoration, all of which can be restored by crowns, inlays, onlays...  Read More
How to Increase Your Hygiene Production
How to Increase your Hygiene Production Production levels vary hygienist to hygienist, even in the same practice. This is because the types of services vary greatly, depending on the provider. The most important thing should be patient care. Many of the things that will help you improve patient...  Read More
Consultant Tip: Tongue Cleaning
This is an example of what can be printed on card stock and given to your patients. TONGUE CLEANING The tongue is home to billions of bacteria which break down the dead skin cells, food debris and various secretions such as saliva and postnasal drip. This breakdown generates gases...  Read More
Never Withdraw Your Attention from the Patient
Withdrawing your attention from a patient can be perceived by the patient as a “put down”. In truth, it is a “put down”. Many years ago, I was at a booth meeting with a company representative about his services at a convention. During our conversation the individual I...  Read More
Best month in 25 YEARS!!
Posted on My absolute favorite thing about helping dentists to improve their lives and practices is when I get success stories. Today, one of my private coaching clients and Elite Practice Mastermind members, Dr. Aaron Nicholas from Burtonsville, MD shot me a text letting me know that he had...  Read More
Is Summer's End really already here?  (also dental transitions)
Apparently not here in the Twin Cities...stepping into record high temps this week...ugh! Not sure what is in the water here in 2013 but we've encountered innumerable transition scenarios presenting challenges as it relates to existing, established associates. Common themes include, but are not...  Read More
Consultant Tip: The Ultimate Goal of a Practice Management Consultant
The ultimate goal of a practice management consultant is to help steer the doctor client into a more predictable business model with less stress, delivering quality dentistry with a happy, well trained team. As a result of the consultant's input, the doctor should be able to administer their...  Read More
Noise and Distractions at the Front Desk
Hear Ye, Hear Ye! It looks like it’s time to muster the troops and expound upon a worthy virtue! The subject of the day is the old adage—“Silence is golden.” An adage, of course, is a simple truth. And the truth of the matter is, the front desk can be more effective...  Read More
Encourage Patients to Take Advantage of Unused Insurance Benefits During the Last Quarter of the Year
Beginning in August, inform your patients that their yearly insurance benefit is about to end. You can do this several ways. You can send an End of the Year Insurance letter, have staff communicate it verbally to patients or print it on statements going out. A message should print on every...  Read More
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