Get Clients Now
Get Clients Now
Get Clients Now podcast features Dr. Ken Newhouse interviewing the world's leading experts on marketing, ethical persuasion, retention and communication, so your practice can become more profitable. Listen on iTunes - https://apple.co/2tShPW4
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Ken Newhouse
Ken Newhouse

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137: (2 of 3) How To Kill Positive Word of Mouth Marketing For You and Your Brand (Method #2)
There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share.This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep...  Read More
136 - How To Kill Positive Word Of Mouth About You and Your Practice
Offering clients “incentives to spread the word about you and your practice” is often a mistake. Here's why: You can make them feel dirty if they're paid for it. Some things in life should never have a price tag. Things like friendship, favors and recommendations for a product or service.People...  Read More
135 - Reason #5 That Patients Engage In Positive Word Of Mouth Is Because It Helps Them Feel Connected To The Group
The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection.Our clothes, our cars, where we shop and the Dentist we see are ways we show who we are. We share a bond with...  Read More
134 (1 of 2) "How Can I Transition My Offline Business Online As Fast As Possible?" A ‘Live’ Business Building Blueprint Session w/ Andy Young
Today's guest is not a Dentist ... but the lessons I'm teaching will apply directly to your practice.In this episode we're doing a 'LIVE' business blueprinting session with Andy Young of ).Andy has built a six-figure business (working part time), but it requires him to do more "hands on" work than...  Read More
133 - Reason #4 That Patients Share Positive Word Of Mouth About You and Your Practice Is That It Makes Them Feel Important
Some people talk because it makes them feel important when others ask for their opinion.They love being seen as the “go-to-expert.”  In fact, the more that people ask their advice, the more important they feel. If you want to generate more positive word of mouth for you and your practice, identify...  Read More
132 - (2 of 2) "Profitable Podcasting" Author Stephen Woessner Reveals “How Podcasting Can Build Your Brand; Attract New Patient; Help Retain Existing Patients & Generate Referrals
In part 2 of our interview w/ Stephen Woessner, author of the runaway best-seller "Profitable Podcasting" & CEO of  ... You'll discover how to grow your practice ... expand your platform and build a nation of true patients and fans.Specifically covered in today's episode is Stephen's "Trojan Horse"...  Read More
131 - Reason #3 That Clients Engage In Positive Word of Mouth Marketing Is Because They Genuinely Like To Help Others
The desire that certain types of people have to look smart, appear valuable (and important) is often paired with an altruistic higher-level motivation ...“The genuine desire to help other people.”They want everyone else to enjoy what they are enjoying, and it bothers them when they see people...  Read More
130 - Best-Selling Author & Predictive ROI CEO Stephen Woessner Reveals Several Podcasting Secrets That Were ‘Too-Hot’ For His Recent Best-Selling Book “Profitable Podcasting”
Our guest for today’s episode is Stephen Woessner; 3-time best-selling author & CEO of Predictive ROI.  Stephen’s latest book "Profitable Podcasting" is the focus behind much of our conversation today.  Stephen has helped over two dozen Dentists create and start their own podcast (which has...  Read More
129 - Reason #2 That Patients Engage In Positive Word of Mouth Marketing Is Because It Makes Them Feel Good
Word of mouth is always driven by emotion and the desire to improve one’s status, not by the specifics of your practice, the "institute" where you received your training or the "guru" you studied under.  People talk about you, your practice and the things you do there because they want to look...  Read More
128 - (2 of 2) "Is It True That Starting A Podcast Can Generate New Clients & Create Explosive Growth for Your Business?"
If you’ve ever considered starting a podcast for the purposes of creating an additional platform from which to attract new patients … now is the perfect time. In the 2nd half of the interview with School of Podcasting Founder Dave Jackson, you will discover over a dozen ways you can monetize your...  Read More
127 - “How Can I Get My Prospects and Clients To Spread Positive Word Of Mouth About My Brand and Me?” – Introducing the 3-Reasons People Talk Positively About You
If you want prospects and patients proactively (and positively) talking about you and your practice, you’ve got to have a clear understanding of what motivates people to engage in conversation with others. There are three basic motivators that drive word of mouth and if you want your prospects and...  Read More
126 - Word of Mouth Marketing Rule #4: Earn Their Trust And Be Worthy Of Their Respect
Word of Mouth Marketing - Rule #4:  If your prospects or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your practice and your brand. Listen, you can deliver exceptional results for your prospects and patients (even “Wow” them) with awesome...  Read More
125 - Word Of Mouth Marketing Rule #3: Thrill, Excite and Delight Your Prospects and Patients!
Prospects and Patients that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.   So, how do you “WOW” your prospects and patients?     Create amazing products    Deliver superior service    Make their experience remarkable    If problems arise,...  Read More
124 - (1 of 2) “Is It True That Starting A Podcast Can Explode Your Business?” w/ Dave Jackson – Host & CEO of The School of Podcasting
I’m starting a new series today on how you can use podcasting to build a tribe of loyal followers and fans, without spending a lot of money and without being overwhelmed with tech stuff. My goal for this new series is to show you how podcasting can lead to explosive growth for your brand, your...  Read More
123 - Word of Mouth Marketing Rule #2 - Make It Easy for People To Share Your Message
Most human beings are lazy. In fact, they’re often incredibly lazy.  So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno. “OK! So, how do you do that, Ken?”  There are two things to get this...  Read More
122 - Word of Mouth Marketing Rule #1 – How To Be Remarkable So You Can Create Massive Word of Mouth for Your Brand!
How many people do you know that get excited when they hear someone talking about a boring company? A boring product?  A boring brand or boring ad?If you’re like me, the answer is NONE! If you want people to be excited enough to talk about you or your practice, you’ve got to BE REMARKABLE & DO...  Read More
121 – How to Use an ASK Campaign (i.e., “Audit”) To Create A Winning Social Media Strategy Right Out of the Gate
If you’re like our most successful Members in the online community, you understand that performing an audit of your ideal prospects will allow you to instantly create content that totally resonates with your perfect prospects and clients. However, you might be wondering what types of questions to...  Read More
120 - "Which Method of Defining and Assessing My Social Media Goals Is Right for Me?"
Before you start posting content on social media it’s a good idea to define your goals, so you can create an effective marketing strategy.  By defining the goals you’d like to achieve for your brand on social media (before starting) you’ll increase your chances of success dramatically. The...  Read More
119 – Should I Use The 7-Step Facebook Marketing Machine In My Practice?
I’m going to give you the 7-Step Facebook Marketing Machine I use in my businesses and that I teach new Members in the FunnelTribes online communityToday I'll show you how to consistently attract high-quality new patients with this framework without having to spend thousands of dollars paying one...  Read More
118  - (Justin Lofton Interview Part #2): “How Can I Make My Facebook and Instagram Marketing As Effective As Possible?
In part two of the interview with Justin Lofton, he reveals key elements of his $15 Million Facebook and Instagram Marketing Success Formula.  And if you’re like me and if you’re like the most successful Members in the FunnelTribes online community – getting access to information of this quality...  Read More
117 - When I'm Ready To Use Social Media To Build My Brand How Do I Know Which Platforms To Use?
When I'm Ready To Use Social Media To Build My Brand How Do I Know Which Platforms To Use?  If you’ve realized that what I’m telling you is true, and you’ve made the decision to get serious about building a solid presence for your brand on social media - I want to encourage you to use a bit of...  Read More
116 - “How Will I Know When My Prospect Is Ready To Become A Paying Patient?”
When a prospect is ready to become a paying patient, they’ll often express their desire to do so subtly. It might be a change in the tone of speech; specific bodily movements or even the way they look at you .In this episode, I’ll show you nine common (but often missed) “tells” your prospect gives...  Read More
115 (1 of 2) - SyncSumo & Zenfusion Founder and CEO Justin Lofton Reveals His $15 Million Facebook Ad Success Formula
Facebook Marketing Expert Justin Lofton has invested nearly 20 years mastering the art of selling online across every industry channel & vertical imaginable.  Over the past seven years alone he’s invested over $15 Million Dollars in his Facebook Ad Success Formula. He’s been featured on and his...  Read More
114 (2 of 2) Chris Voss Best-Selling Book "Never Split The Difference" - An Interview with the Book’s Co-Contributor Brandon Voss
Runaway Best-Seller "Never Split The Difference" - Interview(2 of 2) Former FBI Lead International Investigator & Negotiator Chris Voss’ son Brandon Voss shares how you can use these high-stakes, field-tested techniques in your practice and in your daily lifeIf you want to become better at...  Read More
113 - The Art of Using Questions To Transform Your Prospect’s Objections Into Mutual Agreement So You Can Increase Your Conversion Rate
When your prospective patient throws up a "Concern" during your case presentation, what do you do? If you're like most Dentists, you either freeze up or you go into the "hard sell mode", which is lame!In this episode, I'll show you how to "welcome" objections from your prospects and patients ......  Read More
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