A CRUCIAL ELEMENT of every successful dental practice is your culture.
- What type of patients do you want to serve?
- How do you want your patients to feel when they are in your office?
One of the first tasks we have our clients complete is to write down the type of culture they want for their dental office. We have a short template the doctors fill in the blanks, so we can “nail” their delivery of culture. We want to help our clients attract and retain their best patients. It also helps enjoy your day when your schedule is filled with patients who enjoy you and you enjoy having them in your chair.
The next step we take with our clients is to support the doctor; our client, to attract their ideal patient. What the office culture represents must be a part of everything the patients see, feel, hear, etc., etc. This must appeal to all of your patients’ senses. This feeling is the real reason why your patients will choose to return to your office.
Patients don’t truly know how great your clinical skills are. All they know is if you made them feel good or bad. And yes, they will remember if you hurt them.
If you want to be a family friendly office, how does your practice reflect this message?
If you want your office to feel like the Ritz Carlton, how do you deliver this message to your patients?
Make Your Culture Delivery A Priority for Your Practice
Many of our clients want to have a family friendly office and if this sounds like an example of what you want in your dental office here are a few suggestions to make your office feel family friendly.
You can also take these suggestions and tweak them to match your office culture:
1. Show off your family by inviting your employees to have pictures of their family around the office.
One of the doctors I worked for many years ago wanted to have a family friendly office. He also enjoyed photography. You can probably imagine what I am going to tell you about this doctor’s office. Yes, you guessed it! This doctor had a lot of beautiful pictures of his family throughout the walls of his office.
2. Make sure you invite the employees to have pictures of their family around the office. For example, in their operatory invite your employees to have pictures of their family, their pets, etc.
3. What type of reading materials do you have in your reception area?
Make sure you have family friendly reading materials for family members of every age.
4. What is playing on your tv if you have one in your reception area and in the operatories?
Make the viewing on your electronics: tv and music, family friendly. No obscenities or inappropriate language in the lyrics or messages/pictures on your TVs.
5. What are you giving patients as a “thank you for choosing our office?”
If this is a child or teenager, what do you hand out to them as a thank you? It is not only the parent you want to provide a “wow” experience for but the child or adolescent as well.
6. Be sure your schedule is blocked for those smaller children who need an early morning appointment and for school-aged children who need afterschool appointments.
We’re Here for You and Your Team!
We’re committed to providing you with almost everything you need to achieve your practice goals, whether you’re working to create a family-friendly environment for your patients or maybe you want to upgrade your hygiene department. If you have any questions about what more you could do in your practice, let us know in the comments below!
If we don’t provide something you need for success, we can direct you to the best expert.
We are here to serve you. Our team is growing so we can cover more of what your practice needs to be successful. Just ask us how we can support you and your dental practice. We can’t wait to hear from you!
About the Author: Debbie Seidel-Bittke, RDH, BS
DENTISTRY TODAY considers Debbie a top dental consultant for the past 18 yrs.
The focus of Dental Practice Solutions is to create healthier, longer lives for your patients while supporting the practice to optimize their hygiene department. The team at Dental Practice Solutions, takes an integrative approach with your team to create an increase in your production and collections without working harder.
When you continue to use the systems implemented, your dental practice will sustain growth for years to come.
Schedule a no-cost profit boosting call today and discover how you can be your best in 2018: Email to schedule a call with Debbie: email@example.com or Call our office to schedule this today: 949-351-8741.