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How To Write A Blog For Your Practice Website

3/10/2015 1:04:32 AM   |   Comments: 1   |   Views: 327

Dental Blog For your Website

dental blog

Neil Sanderson

Here’s a blog about how to write a dental blog, which I think is quite amusing, but blogging is now essential for your Google Rankings, it can literally be the main reason why you appear on the first page or not.

So what do you need to do to write a dental blog for your website?

WordPress

The first thing is to write in WordPress (it’s free), ideally your website should also be built using WordPress or at least as a front end, which means you can edit the rest of the site too. WordPress has all the tools you need to start blogging.

When you write a dental blog, you have two audiences, (1) your patients and prospective patients (2) Google, not necessarily in that order either.

Theme

When you start blogging, every dental blog you write should have a theme e.g. “dental blog” which is the theme for this one. This is your keyword and what you want the blog to rank on.

Don’t cover lots of subjects in a single blog, try to keep each dental blog you write to one subject.

Ensure that the URL of your blog has the keyword you are promoting in it, with WordPress you can edit the URL. So for instance if your are writing about teeth whitening, ensure this is in your URL.

In addition to being in your URL, it also needs to be part of the main headline. So for instance the keyword for this article is “dental blog”, you’ll note that the words dental blog are in the URL and are part of the headline, you need to do the same.

Keywords

The keyword also needs to appear in the text, but don’t go mad, ideally no more than 5% of your text should have your keyword.

There is a great plugin for WordPress, called WordPress SEO by Yoast, which is what I am using as I write this blog. It will actually tell you exactly where your dental blog is scoring well and badly for Google SEO.

It will tell you if you have too many keywords or too few, so when you open up your WordPress dental blog, download this plugin as you’ll find it an invaluable tool to help you create your blog.

How long?

The blog should be between 300 and 500 words long, if your blog is longer than this it isn’t a problem, but you won’t get any more brownie points from Google, if it is less than 300 words though, Google may not recognise it as a blog at all.

Meta description

This is the description you give your dental blog to Google, it’s not really for the general public, although they will see the description under the heading when it appears in a Google listing. It is mainly for Google to list and rank the blog, it needs to have your keyword as part of the description.

Categories

You should ideally give your dental blog a category too or several categories. For instance I have given this one “dental marketing” “SEO” “dental website design” and “dental blog”. This is what I want Google to see and rank on.

Headings

Ideally you should make all your sub-headings a Headline too, in computer speak this is a H1, H2, H3 setting, you can see how I’ve laid out the sub-headings in this article

Tags

Give your dental blog tags, this is more help for Google to see what your blog is about, for instance I’ve tagged this blog “dental marketing” “online marketing” etc. etc.

Links

Finally ensure that you have lots of links back to your website, so if you are blogging about teeth whitening, have a link back to your teeth whitening page, if you are writing about implants, link back to our implant page. You also need at least one external link, so put one to one of your suppliers or your Facebook page etc.

If you would like more information on how we can help you with your website, call us on 01767 626 398, or email us at sales@dentalmarketingexpert.co.uk or visit the website www.dentalmarketingexpert.co.uk or visit our Facebook page

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