040: Dr. Anissa Holmes: Creating A Marketing Strategy To Achieve 1500 to 1 ROI
Welcome to another episode of The Dentalpreneur Podcast. Joining us today is Dr. Anissa Holmes.
Dr. Holmes graduated from the University of Alabama in 1999. She opened her first practice in Birmingham, AL upon graduation. After six years in Birmingham, Dr. Holmes decided to move to Jamaica where her husband, an oral surgeon is from. She has since established herself in Kingston, Jamaica as a pioneer in cosmetic and family dentistry. Dental Products Report has defined her as one of the top 25 women in dentistry. Dr. Holmes is also an expert on enhancing the patient experience and using social media to grow a raving and loyal patient following.
Today, Dr. Holmes and I discuss her amazing marketing success in getting 1,500 to 1 ROI on her investment and how she has achieved such a high ratio. By diligently tracking her leads, Dr. Holmes has defined where her highest ROI are generated from and how she created a marketing plan that emphasizes her greatest lead generating source: Facebook. She has also applied marketing techniques from other industries to create a very unique and successful approach using a host beneficiary strategy. In addition to having mastered a marketing strategy that brings her an average of 100 to 150 new patients per month, Dr. Holmes is revolutionary in her patient relations approach. Her systemized business plan of creating and meeting monthly goals is a triumph not only financially but also with her team and patients. By creating an absolutely distinctive patient experience that includes arm massages, using iPads for sound reduction and offering coffee and plantain tarts she has truly set her practice apart from any other. Dr. Holmes shares in detail how she has created an enjoyable and prosperous practice for her team and patients to be a part of.