How Offering Anti Ageing Can Transform Your Practice
How Offering Anti Ageing Can Transform Your Practice
How you can offer anti-ageing in your practice and create a new revenue streatm
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Kevinneil
Kevinneil

Six Quick Profit Boosters (part two)

8/1/2013 2:49:55 AM   |   Comments: 0   |   Views: 6973

Six Quick Profit Boosters

Following on from my article of two weeks ago, I'm going to give you the next three quick profit boosters you can deploy immediately. Just let me recap on the previous three I gave you earlier.

  1. Sell something else to your existing patients or customers, simply sell something extra, such as a tooth brush, mouthwash etc. simply by selling something extra to your existing customers will give you an immediate profit boost.
  2. Convert patients who haven't been in the practice for more than one year, this is real low hanging fruit, just call, write to or email all the patients who haven't been into the practice for more than a year and try and get them back.
  3. Increase your prices, so simple, I would be inclined to keep your point of entry low e.g. checkup, but everything can be increased by 10% today, just see how many patients complain. This is a sure fire profit boosterprofit booster

So now here are the next three quick profit boosters.

4. Add Continuity. There is no better feeling than waking up on a morning at the beginning of the week, knowing that there is already money going into the bank from ongoing sales. In dentistry this normally takes the form of a patient plan, although I will mention others too.

If you can sign your patients onto a plan, you not only guarantee a monthly income for your practice, but you will also find that these patients are much more loyal than those who aren't. It is in effect your club that you are asking people to join and everyone feels more affinity to a club than simply being a customer.

Getting your patients to join the club/plan needs work though. Simply having a leaflet sat on the reception won't work, just like anything else you have to sell it. This means all your staff as well as yourself, it doesn't really matter who's plan it is, it could be Denplan, Privilege Plan, Practice Plan or many others, they all need to be sold.

This can be quite simple though, for instance whenever a patient is paying their bill, simply point out that if they had been on the plan they would have paid 10%-15% less for it, or when they pay for their examination, point out that this would have been included.

But there are other things too, for instance some of my clients are now selling the anti-ageing products I promote, all these give you a massive profit boost and continuity of income.

5. Upsell Again when you are talking to your patients about the treatment they are currently undergoing, why not mention that you do whitening, if they have a gap in their front teeth, they may not be aware that you can close this for them. Or better still if you are interested, talk to me about the facial aesthetics I offer, this is such an easy sell and your patients will love it and can generate £50-100,000 extra profit per year. Simply selling something else at the point of sale will give you an immediate profit boost.

6. Highly targeted advertising on Facebook You can set up a highly targeted Facebook advertising campaign in half an hour and your ads will start running almost immediately. Facebook gives you the ability to have an incredibly targeted campaign. For instance lets assume you are selling facial aesthetics. You can run an advert which is aimed only at females in your town, between the age of 30 and 65. If you want you can even specify if they are married or not.

There is no other media that gives you this amazing laser targeting. If you want to know how to do this, I can help.

So there you go, six immediate profit boosters that you can deploy today, if you just deploy one, you will see an immediate profit boost, but if you deploy them all you'll be amazed by the amount your profits increase, quite literally within days.

If you would like help with your marketing, give me a call on 01767 626 398 or email me at sales@dentalmarketingexpert.co.uk or visit my website www.dentalmarketingexpert.co.uk
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