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Pulitzer Prize winning American novelist Ellen Glasgow wrote, “The only difference between a rut and a grave are the dimensions.”This makes me wonder, if dentists find themselves in so many daily ruts, why do they keeping digging? What’s the cause behind the compulsory attitude...  Read More
Keep Dental Crowns Healthy
If you have one or more dental crowns on your teeth, you’re not alone, because crowns are a very common tool dentists use to maintain teeth that have extensive decay, fillings or fractures.Yet because you had crowns placed on one or more of your teeth due to the aforementioned problems,...  Read More
2014 Content and Social Marketing Survey
At least one inquiring mind wants to know how you're using content and social media tactics in your marketing efforts. Are you engaging more or less in 2014 than in the past? Will your content marketing and social media initiatives accelerate in the coming years? Do youyour social media marketing?...  Read More
Accurately Predicting Your Dental Marketing Success With Predictive Marketing [Infographic]
As consumer behavior is in a constant state of flux, understanding existing (and new) patients can feel as overwhelming as understanding what makes people do the things they do… such as the opposite sex. And as much as we’d like to have it, no one has written a Dental Marketing book...  Read More
Tip from Consultant Sandy Pardue: Patient Goodbye's
It is of utmost importance that your patients knowyou are glad to see them when they arrive, but it is also important that they knowyou were gladyou had the opportunity to see them, visit with them and treat them. They are GUESTS in your office and should be treated as such.Therefore, it is the...  Read More
Changing People's Lives, One Smile at a Time
When cosmetic cases are completed and the "after" pictures are taken, I review the case andenjoy seeing the transformation that has taken place. My most recent cosmetic makeover involved endodontics, implants and restorative and took close to 3 years to complete.Initially, my patient told me he...  Read More
Consultant Tip: Pre-Scheduling of Hygiene Patients
To insure the viability of the practice, at least 85% to 90% of the patients should leave the office with an appointment or a future recall date. Why not schedule 100% of the patients? Not every patient should be pre-scheduled because they can't be trusted to keep the appointment. This is why it is...  Read More
Consultant Tip: Use a "Rebilling Charge" to Motivate Slow Payers to Pay Faster
There is no question that adding a monthly rebilling charge to account balances will motivate patients to pay their bill faster. We all try to collect fees and co-pays but still manage to have patients owing money to the practice, especially since insurance companies don't always pay what is...  Read More
More Social Media Musings
My friendof Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles. And I've finally gotten around to writing some of my thoughts on his questions. In his comment, he wrote:"...I would like to read your opinions on the proper amount of time spent on social...  Read More
5 Questions with Connect the Dents
This inaugural installment of5 Questions With...features Dr. Tony Stefanou, dentist, entrepreneur, and founder of Connect the Dents. Connect the Dents is a consultancy specializing in dental mergers and acquisitions.Michael Dunn: Tell us about Connect the Dents. What service(s) do you offer?Dr....  Read More
Consultant Tip: Individual Staff Members Personal Production
The individual staff member's personal production is very important to the success or failure of your practice. There is great cost in running an office that every staff member does not see, such as taxes, rent, office supplies, technical supplies, insurance, computers, utilities, payroll, computer...  Read More
51 Tips from Consultant Sandy Pardue for Creating Exceptional Customer Service
51 Tips to Create Exceptional Customer Service Track referrals to your office and acknowledge those that refer. If you state guidelines allow a patient referral program implement one. Create trust with your patients Send handwritten WOW Letters to patients from staff members Communicate...  Read More
Consultant Tip:The Lifeline to Your Practice
The old adage is, your patients know first what’s not working in the practice and this starts with their very first contact. The telephone is the most overlooked piece of equipment in the dental practice, yet it is the most important.If your telephone is not handled correctly, your practice...  Read More
Back to School: A parent's review of children's dental basics
Now that the summer is almost over, it is time to get your kids into the dentist before school starts back up! In the meantime, here is a review of things to do for your children.Babies should not be sent to bed with a bottle. If they need a bottle,use water instead of milk or a sugary drink. Make...  Read More
Gamification IS the Future of Your Success In Dentistry - Infographics
Infographics BelowFor the majority of folks working in theDental profession (and most of the business world for that matter), the idea that you cannot work effectively andbe productive if play is involved is still a widely accepted belief. I’m not sure about you, but it’s likely thatyou...  Read More
How to market your dental office using resources you already have
There are small things your dental office can do to make a big impression on customers. Sure, expensive campaigns can be effective, but the secrets to effective marketing are already in your office, but just aren’t being taken advantage of.A few key areas to pay attention to include the...  Read More
Value in Your Network
Note: This article originally appeared on my site on July 19, 2014.We love to see the numbers of our followers, likes, friends, connections, subscribers, etc. rise. We take great pride in the size of our social networks. And we’re often tasked with not only measuring and...  Read More
Dr. Chris Bowman’s Bold Biography
Top 5 quotes from Dr. Bowman: Give everyone the opportunity to say yes or no to your best care. Patients aren’t going to just know what we can do for them. Who else is going to tell them? Whatever niches you're attracted to as a dentist, those are the things that you should layer in...  Read More
A (3D) Printer in Every Practice?
Note: This article was originally posted on on September 2, 2013. Some cutting edge dental laboratories have adopted 3D printing technology to improve efficiency and production accuracy. These printers can be used to replace the traditional process for fabricating models out of stone or plaster....  Read More

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