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Episode #12: Why you should focus more on recare
Episode #12: Why you should focus more on recare Most businesses rely on repeat visits from their customers to enhance the value of their business and increase profits.In today's episode, Jerry and Kevin dive into five reasons why toomany...  Read More
Episode #11 Is Your Dental Marketing Making These Mistakes?
There is almost no limit tothe mistakes a dental ad can have – everything from missing criticalinfo like a phone number or website, to leaving out the address,misspellings, bad grammar and more. Today’s show will dive into somespecifics beyond these typical ROI Killers to include...  Read More
Two Ohio Dentist New Patient Case Studies
The week before Labor Day Weekend, we had a couple of marketingcampaigns drop for two dentists in Ohio. Both were referrals from awell-known consultant (you’d recognize his name instantly – He’s oneheckuva Gem!)We dropped nearly identical campaigns for each, save for a fewdetails...  Read More
[VIDEO] How to Unlock 21% Growth In Any Dental Practice
Charlotte, NC-area dentist, Dr. Hiren Patel discusses Membership in Jerry Jones Direct's ClearPath Society. Dr. Patel's practice has increased 21% in just the first 8 months of 2016 - a 31+% annualized growth.  Read More
Facebook Advertising For Your Practice
Facebook Advertising For Your PracticeNeil SandersonI’m sure when you think of Facebook Advertising you probably think ofhaving to post all the time and interact with your friends or thepeople who have liked your Facebook page, which by and large it is, butthere is another way to manage...  Read More
The Consequences Of Not Marketing
What Can Happen When You Do No MarketingNeil SandersonOh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.The customer called me early January to say...  Read More
Multimedia A Must For Your Dental Practice
Multimedia You Need To Cover Every ChannelYou only have to think back five or six years ago and marketing your dental practice was pretty straight forward, basically you could put an advert in Yellow Pages and one in the local newspaper and you’d pretty much done it. Today is very different,...  Read More
Writing a blog is essential for patient communication
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
How To Blog For Your Practice
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
Google Adwords Is The New Search Engine Optimisation
Search Engine Optimisation is Dead It's All About AdwordsSearch Engine Optimisation has changed dramatically over the last five years as you may have read in my two previous articles. But there are still ways that you can improve your rankings as I highlighted in part two.But even if you are really...  Read More
Search Engine Optimisation Is Dead (part two)
Is It Worth Paying For Search Engine Optimisation For Your Practice?Search Engine Optimisation as we have known it for the last 5 years or so, in my opinion is now dead and buried and to be quite frank good riddance. Because effectively Search Engine Optimisation is all about fooling the search...  Read More

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