BlogPosts

Come One! Come All! 3 Steps to Get More New Patients
Most of our clients atDentalPractice Solutionstell us they want more new patients.One would wonder how adentalhygiene consulting/coaching business would be able to help a dentalpractice acquire more new patients. Let me tell you how it can be done.3 Tips to Get More New PatientsTip #1: Ask!If you...  Read More
[Training Video] How to Create A Buying Frenzy, Attract More Leads and Get More New Patients
Before I begin this post on how to create a buying frenzy... I want you to imagine a scenario:What if you were suddenly recognized as “The Expert” and “The Authority” in your field… virtually overnight. People were like“Oh Yeah… That’s the...  Read More
Marketing Your Practice? Get the Lowdown on Compliance
Let'sface it, if you want more patients, then you are going to need tomarket. But times have changed haven't they? In the old days, it waseasier to obtain new patients, but now it’s more difficult to even getnoticed, let alone stand out among the many practices out there. Beforemost people...  Read More
My Internet Marketing Secret Formula
MY INTERNET MARKETING SECRET FORMULAIn just a few moments I'm going to reveal my Internet Marketing Secret Formula, but first a few (important) thoughts to ponder.Now that we’ve started the New Year, you may find yourself sitting at home today pondering the future growth and profitability of...  Read More
Internet Marketing Definitions You Need to Know
A Brief Introduction to SEO for Healthcare Professionals; Terms & Definitions You Need to KnowIf you're a doctor or other medical professional, and need a quick tutorial on what means, and the role it plays in your business, you're in luck! For thenext few minutes, we're going to go over SEO...  Read More
Search Engine Optimisation For Dummies
Search Engine Optimisation (part one)Using search engine optimisationNEIL SANDERSON DENTAL MARKETING EXPERTYou are probably aware that Google now gives the top three search results to it’s paid advertising e.g. pay per click or Google Adwords. This is without doubt the most effective and...  Read More
What Are You Doing About Mobile In Your Practice
Your Mobile StrategyNeil SandersonIf you are reading this you are more than likely a dentist so you almost certainly haven’t heard the rumours about what Google is doing for mobile search, which is why you should read this regarding yourmobile strategy.We understand that later thismonth...  Read More
The Original Zuckerberg with Dr. Ed Zuckerberg : HSP 058
Edward J. Zuckerberg, D.D.S.,F.A.G.D. is a 1978 Graduate of NYU College of Dentistry. He owned his own practice in Dobbs Ferry, NY from 1981-2013 and has always been an early adopter of technology, introducing his first PC in the office in 1986 and completely fully networking his home based office...  Read More
Why Your Website Needs A Landing Page
Your Landing PageNeil SandersonMost people think of a website as an entity in its self, this is not the case. Ais a series of pages of which you need to think about landing pages.What is a landing page? Well the description is in the name really, it’s where people land when they first come to...  Read More
How To Write A Blog For Your Practice Website
Dental BlogFor your WebsiteNeil SandersonHere’s a blog about how to write a dental blog, which I think is quiteamusing, but blogging is now essential for your Google Rankings, it can literally be the main reason why you appear on the first page or not.So what do you need to do to write a...  Read More
How To Get Free Website Traffic
Website Traffic, How Facebook Can Increase Yours Completely Free Of ChargeNeil SandersonWe all know that saying thank you is a great courtesy and makes the person who is receiving, feel much better don’t we. Well here’s a tip to makethose twolittle words “Thank You” increase...  Read More
Is your Website Mobile Ready?
Mobile Dental WebsiteNeil SandersonI purchased the new iPhone 6 last month, and it’s brilliant, I’m sure they will improve on it, but at the moment I really can’t see how they’re going to do it, it’s the ideal platform for displaying a mobile dental website.It’s...  Read More
Video:  The Mandatory Medium for Modern Dental Marketing
I am pleased to provide an article from a guest contributor. Shane Walsh is a friend and colleague with more than 25 years experience in video production. He is a storyteller at heart, and I'm excited to share with you his insights on video as a tool for modern dental marketing.In any given...  Read More
"You Should Test That" with Dr. David Wank : Howard Speaks Podcast #41
Dr. David Wank Shares advice on websites, SEO, marketing and split-testing everything.Stream Audio Here: HSP #41 with David Wank Audio Watch Video Here: HSP #41 with David Wank Video ...  Read More
The 5 Reasons Why Dental Membership Programs Work
What is a Dental Wellness Membership Plan?Anin-house dental wellness membership plans allows patients to purchase a“membership” to a specific dental practice that provides all of theirpreventive wellness care needs, such as professional dental cleanings,dentist exams, required x-rays,...  Read More
6 Tips to Get Started with Social Media Marketing
Feel comfortable with traditional offline marketing tactics but a bit daunted by social media and content marketing? Not sure how to start or evenifto start? (And the answer is a resounding "yes" if you're questioning whether or not to get on board the content train.) Sometimes the hardest part of...  Read More
Want A Consistent Flow of Quality New Patient Traffic from Your Dentist Website Each Month?  Incorporate These Eight (8) Strategies and You'll Be Well On Your Way - [Infographic]
Effective Dental Marketing isn’t just about driving quality new patient prospects to your website. An effective dentist website not only attracts quality new patient traffic (i.e., “Users”) consistently and converts a good percentage of them to scheduled new patient...  Read More
Your Dental Website, What's Important
Your Dental Website, What’s Important?The answer to this question “Dental Website, What’s Important?” is incredibly simple really and it’s this: (1) You need to attract as much traffic to your site as possible (2) You need to convert as much of that traffic as...  Read More
Tired of Wasting Your Hard-Earned Money Using Worn Out Facebook Marketing Strategies?  Use These Instead [Infographic]
Facebook has been a gold mine of quality referral traffic for Dentists. Not only has Facebook sent volumes of friend traffic to Dentists around the country, this traffic has converted at a high rate, boosting production and profits.However, in the recent past, the declining organic reach on...  Read More
2014 Content and Social Marketing Survey
At least one inquiring mind wants to know how you're using content and social media tactics in your marketing efforts. Are you engaging more or less in 2014 than in the past? Will your content marketing and social media initiatives accelerate in the coming years? Do youyour social media marketing?...  Read More
More Social Media Musings
My friendof Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles. And I've finally gotten around to writing some of my thoughts on his questions. In his comment, he wrote:"...I would like to read your opinions on the proper amount of time spent on social...  Read More
How To Use Facebook For Researchd
Start Using Facebook For ResearchNeil SandersonIt wasn’t so long ago whenever you took to the high street or went to the supermarket that there was a nice lady or gentleman with a clip board who would ask you if you had a few minutes spare to answer a few questions was it?It seemed that they...  Read More
Why You Need A Blog On Your Website
Blogging For Your PracticeNeil SandersonBlogging is now essential if you want to have a successful Social Media presence and at the same time get your dental practice website up the Google natural rankings, so first things first, what is a blog?Well you are reading one now, this is my blog and I...  Read More
Facebook Advertising For Your Practice
Facebook Advertising For Your PracticeNeil SandersonI’m sure when you think of Facebook Advertising you probably think ofhaving to post all the time and interact with your friends or thepeople who have liked your Facebook page, which by and large it is, butthere is another way to manage...  Read More
10 Ways To Get More Referrals
10 Ways To Get A Patient ReferralNeil SandersonI think just about everyone is in agreement that a patient referral is the best way to get new patients, even I as a marketeer would have to agree with that, however you can only get so many new patients by referral only, so I would still recommend a...  Read More

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