BlogPosts

Before You Spend 25K a Year on Internet Marketing...
A short post this month to reinforce the simplicity and power of internal marketing for referrals...If you've been at a Dental Practice, as an Owner or Associate, for 2-3 years or more, you have probably formed bonds with some of your patients.  You know which people really like you and the work...  Read More
146 – 5 of 5 - T5 Word of Mouth Marketing Framework “Monitoring Online Chatter About You and Your Practice”
There are a phenomenal number of powerful (FREE) tools online that enable you to understand how word of mouth conversations travel online and allow you to follow what patients and prospects are saying about you online. Following and tracking what’s being said about you and your practice is easier...  Read More
145 - The T5 Framework - 4 of 5 – Getting Involved In Those Online Word Of Mouth Conversations About You and Your Practice
When you reach out to human beings with the intention of getting them to start talking about you and your practice (online and offline), they’re gonna expect you to join the conversation!I’m a conservative, but the “George W. Bush” method of handling word of mouth about you and your brand (whether...  Read More
143 - (3 of 5) Element #3 of the T5 Word Of Mouth Framework: “Listening To Online Conversations About You & Your Practice With FREE Monitoring Tools”
Even if your practice has the best story or compelling topic imaginable, it still requires more to make positive word of mouth spread.Dentists who are consistently (and successfully) using word of mouth make the biggest impact by providing the infrastructure that’s needed to help their messages...  Read More
141 - (2 of 5) Element #2 of the T5 Word of Mouth Marketing Framework – “To Generate Positive Word of Mouth, Give Them A Compelling Topic They Can Share Consistently and Easily”
Positive word of mouth that gets shared consistently and successfully begins with a message that’s spreadable.  The topic of your message has to contain one or more elements of innovation, passion, power, prestige, trust, or mystique.  Having said that, however, it doesn’t mean that spreadable...  Read More
140 (1 of 5) “How Can I Generate Even More Positive Word-Of-Mouth for My Practice?” Introducing The T5 Framework - #1 Talkers
If you’re like me and if you’re like the Members in the  online community, you know that positive word of mouth often occurs) by accident.  At other times it’s occurs as the result of a well-planned strategy. In either case, there are five basic elements that positive word of mouth requires in...  Read More
139 (3 of 3) - How To Kill Positive Word Of Mouth:  Method #3 –  Forget Why People Talk About You
A WARNING FOR DENTISTS: When Krispy Kreme first arrived they enjoyed rapid growth driven by positive word of mouth. Their doughnuts were hard to get, fresh & in limited supply.Their amazing growth, however, instantly disappeared when they put their donuts (cold and stale) on store shelves and in...  Read More
137: (2 of 3) How To Kill Positive Word of Mouth Marketing For You and Your Brand (Method #2)
There’s an old Yogi Berra saying: “Nobody goes there anymore; it’s too crowded!” Understanding why people engage in positive word of mouth reveals fact #2: Overexposure kills the desire to share.This is one of the most obvious (but most overlooked aspects) of word of mouth. If you want to keep...  Read More
136 - How To Kill Positive Word Of Mouth About You and Your Practice
Offering clients “incentives to spread the word about you and your practice” is often a mistake. Here's why: You can make them feel dirty if they're paid for it. Some things in life should never have a price tag. Things like friendship, favors and recommendations for a product or service.People...  Read More
135 - Reason #5 That Patients Engage In Positive Word Of Mouth Is Because It Helps Them Feel Connected To The Group
The desire to be a part of a group is one of the most powerful human emotions. We want very badly to be connected.  Talking about products & services is one way we achieve that connection.Our clothes, our cars, where we shop and the Dentist we see are ways we show who we are. We share a bond with...  Read More
133 - Reason #4 That Patients Share Positive Word Of Mouth About You and Your Practice Is That It Makes Them Feel Important
Some people talk because it makes them feel important when others ask for their opinion.They love being seen as the “go-to-expert.”  In fact, the more that people ask their advice, the more important they feel. If you want to generate more positive word of mouth for you and your practice, identify...  Read More
131 - Reason #3 That Clients Engage In Positive Word of Mouth Marketing Is Because They Genuinely Like To Help Others
The desire that certain types of people have to look smart, appear valuable (and important) is often paired with an altruistic higher-level motivation ...“The genuine desire to help other people.”They want everyone else to enjoy what they are enjoying, and it bothers them when they see people...  Read More
129 - Reason #2 That Patients Engage In Positive Word of Mouth Marketing Is Because It Makes Them Feel Good
Word of mouth is always driven by emotion and the desire to improve one’s status, not by the specifics of your practice, the "institute" where you received your training or the "guru" you studied under.  People talk about you, your practice and the things you do there because they want to look...  Read More
127 - “How Can I Get My Prospects and Clients To Spread Positive Word Of Mouth About My Brand and Me?” – Introducing the 3-Reasons People Talk Positively About You
If you want prospects and patients proactively (and positively) talking about you and your practice, you’ve got to have a clear understanding of what motivates people to engage in conversation with others. There are three basic motivators that drive word of mouth and if you want your prospects and...  Read More
126 - Word of Mouth Marketing Rule #4: Earn Their Trust And Be Worthy Of Their Respect
Word of Mouth Marketing - Rule #4:  If your prospects or patients don’t respect and trust you … you can forget about them becoming outspoken advocates for you, your practice and your brand. Listen, you can deliver exceptional results for your prospects and patients (even “Wow” them) with awesome...  Read More
125 - Word Of Mouth Marketing Rule #3: Thrill, Excite and Delight Your Prospects and Patients!
Prospects and Patients that have been excited & delighted (i.e., “Wowed!”) are going to be your greatest advertisers and promoters.   So, how do you “WOW” your prospects and patients?     Create amazing products    Deliver superior service    Make their experience remarkable    If problems arise,...  Read More
124 - (1 of 2) “Is It True That Starting A Podcast Can Explode Your Business?” w/ Dave Jackson – Host & CEO of The School of Podcasting
I’m starting a new series today on how you can use podcasting to build a tribe of loyal followers and fans, without spending a lot of money and without being overwhelmed with tech stuff. My goal for this new series is to show you how podcasting can lead to explosive growth for your brand, your...  Read More
123 - Word of Mouth Marketing Rule #2 - Make It Easy for People To Share Your Message
Most human beings are lazy. In fact, they’re often incredibly lazy.  So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno. “OK! So, how do you do that, Ken?”  There are two things to get this...  Read More
122 - Word of Mouth Marketing Rule #1 – How To Be Remarkable So You Can Create Massive Word of Mouth for Your Brand!
How many people do you know that get excited when they hear someone talking about a boring company? A boring product?  A boring brand or boring ad?If you’re like me, the answer is NONE! If you want people to be excited enough to talk about you or your practice, you’ve got to BE REMARKABLE & DO...  Read More

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