BlogPosts

Displaying 1-25 of 27
1 2
Page 1 of 2
First off, let’s explain what Pokémon GOis. Pokémon started as an RPG game for the Gameboy back in 1998. Users would go around the Pokémon Universe collecting Pokémon (originally called pocket monsters) and training them until they could battle other trainers. In...  Read More
5 Ways Dentists Can Connect With Their Patients
When it comes to youror connecting with your patients, there are so many things involved that can cause a relationship to go down the tubes. The secretary answering the phone in a less professional manner. A patient coming on the 'wrong' day. You know the day that you have patients back...  Read More
Why Would A Dental Practice Want A Mobile App
Why Would Your Patients Want Your Mobile App?When the developers of the dental mobile app first approached me this was the first thing I said to them. Let’s face it why on earth would anyone want to to got the trouble of downloading your mobile app?First let me explain what a mobile app is....  Read More
Does Your Inside Reality Match Your Outside Perception
I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), but it also...  Read More
Women Are Key To Your Internal Marketing Success
In my last post,, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic "market to everybody with teeth" approach in your direct-mail, web site, billboards, etc., and shifting your message to targeting more ideal patients.Stack the...  Read More
What Are You Doing About Mobile In Your Practice
Your Mobile StrategyNeil SandersonIf you are reading this you are more than likely a dentist so you almost certainly haven’t heard the rumours about what Google is doing for mobile search, which is why you should read this regarding yourmobile strategy.We understand that later thismonth...  Read More
Dental Practice Management: Communication, Influence, Leadership
"Leadership is the art of getting someone else to do something you want done because he wants to do it" --Dwight EisenhowerAccording to Webster’s Dictionary, communication is "A process by which information is exchanged between individuals through a common system of symbols, signs, or...  Read More
Why Your Website Needs A Landing Page
Your Landing PageNeil SandersonMost people think of a website as an entity in its self, this is not the case. Ais a series of pages of which you need to think about landing pages.What is a landing page? Well the description is in the name really, it’s where people land when they first come to...  Read More
Your Dental Website, What's Important
Your Dental Website, What’s Important?The answer to this question “Dental Website, What’s Important?” is incredibly simple really and it’s this: (1) You need to attract as much traffic to your site as possible (2) You need to convert as much of that traffic as...  Read More
How To Grow Your NHS Dental Practice (part II)
How To Grow Your NHS Dental Practice (part II) Neil SandersonI wrote part one of How To Grow Your NHS Dental Practice a few weeks ago, the reason that there has been a little delay is that I have been putting into place a new product to help solve this problem.So let's have a look at the...  Read More
The Right (and WRONG) Time To Hire A Dental Marketing Consultant
Is there a right and wrong time to hire a Dental marketing consultant? Absolutely… but not necessarily for the reasons you might think! In this article I’m going to show you 8 criteria that can help you avoid making a disastrous business decision. In addition to the 8 criteria listed,...  Read More
Why You Need A Blog On Your Website
Blogging For Your PracticeNeil SandersonBlogging is now essential if you want to have a successful Social Media presence and at the same time get your dental practice website up the Google natural rankings, so first things first, what is a blog?Well you are reading one now, this is my blog and I...  Read More
Facebook Advertising For Your Practice
Facebook Advertising For Your PracticeNeil SandersonI’m sure when you think of Facebook Advertising you probably think ofhaving to post all the time and interact with your friends or thepeople who have liked your Facebook page, which by and large it is, butthere is another way to manage...  Read More
The Consequences Of Not Marketing
What Can Happen When You Do No MarketingNeil SandersonOh the perils of not marketing yourself. I had my first customer default on me this week, apparently he is ceasing to trade from next month. I took on this customer in good faith just before Christmas.The customer called me early January to say...  Read More
The Best Way To Market Your Practice
What is the best marketingNeil SandersonI’m often asked what is the best marketing I can buy or do. Let’s face it there are now dozens of ways to market you and your practice.Not very long ago you really only had two choices 1. You could place an advert in the Yellow Pages or 2. You...  Read More
10 Ways To Get More Referrals
10 Ways To Get A Patient ReferralNeil SandersonI think just about everyone is in agreement that a patient referral is the best way to get new patients, even I as a marketeer would have to agree with that, however you can only get so many new patients by referral only, so I would still recommend a...  Read More
Is Social Media Too Time Consuming For You?
The Social Media PhenomenonAAround two years ago I wrote my first book called How Your Practice Can Survive The Recession, there is a section in it about Social Media, which I was somewhat dismissive of.I have recently updated the book for several reasons but one of the most important reasons was...  Read More
Multimedia A Must For Your Dental Practice
Multimedia You Need To Cover Every ChannelYou only have to think back five or six years ago and marketing your dental practice was pretty straight forward, basically you could put an advert in Yellow Pages and one in the local newspaper and you’d pretty much done it. Today is very different,...  Read More
Writing a blog is essential for patient communication
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
How To Blog For Your Practice
Blogging Is Essential To Promote Your Dental Practice or BusinessFor those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’s.Why I can hear you all saying? Well hopefully you recently...  Read More
Google Adwords Is The New Search Engine Optimisation
Search Engine Optimisation is Dead It's All About AdwordsSearch Engine Optimisation has changed dramatically over the last five years as you may have read in my two previous articles. But there are still ways that you can improve your rankings as I highlighted in part two.But even if you are really...  Read More
The "F Word" In Dental Marketing
The Importance of Frequency in Dental MarketingWhen I’m talking to me clients about their dental marketing programs (or lack of them). I’m often asked “how often should I do this or that”. The answer is that frequency is all important in marketing your dental practice, in...  Read More
Search Engine Optimisation Is Dead
Search Engine Optimisation Is A Dying Art FormEveryone wants to be top of the natural (free) Google listings don’t they? This has usually needed something called Search Engine Optimisation! Which effectively means using a variety of techniques to get your site to rank well with the search...  Read More
Best month in 25 YEARS!!
Posted onMy absolute favorite thing about helping dentists to improve their lives and practices is when I get success stories.Today, one of my private coaching clients and Elite Practice Mastermind members, Dr. Aaron Nicholas from Burtonsville, MD shot me a text letting me know that he had just...  Read More
The 12 Words That Sell (part two)
The Twelve Words That Sell (part two)August 12, 2013Categories: by Number Two In The Words That Sell Your ServicesYou may not think that you are a copy writer but if you have a website, or create brochures or write letters to your patients then I’mafraid you are and if you can use words that...  Read More
Displaying 1-25 of 27
1 2
Page 1 of 2

Total Blog Activity

120
Total Bloggers
2,739
Total Blog Posts
1,367
Total Podcasts
1,081
Total Videos

Sponsors

Site Help

Sally Gross, Member Services
Phone: +1-480-445-9710
Email: sally@farranmedia.com

Follow Hygienetown

Mobile App

WITH HYGEINETOWN . . . NO HYGIENIST WILL EVER HAVE TO PRACTICE SOLO AGAIN

WWW.HYGIENETOWN.COM - WHERE THE HYGIENE COMMUNITY LIVES

9633 S. 48th Street Suite 200 • Phoenix, AZ 85044 · Phone: +1-480-598-0001 · Fax: +1-480-598-3450
©1999-2018 Hygienetown, L.L.C., a division of Farran Media, L.L.C. · All Rights Reserved