The 180 Degree Dental Journey: Part Two: Benchmarks and Financial Strategies

The 180 Degree Dental Journey
This course is part of The 180 Degree Dental Journey
Series View Cost: $89
Course Count: 6
Series Credit Cost: Included
Total Credits: 11
Michael Abernathy DDS, The 180 Degree Dental Journey: Part Two: Benchmarks and Financial Strategies
Speaker: Michael Abernathy DDS
CE Credits: 2
Format: MP4 Video
Overhead and profitability can mean something different to every doctor. Without benchmarks we are shooting at a target we cannot see. This course takes you from the basics to advanced training in t...more
  • Running Time: 1 hour
  • Released: 1/8/2014
  • Expiration Date: 6/30/2025
  • Review Date: 6/30/2022
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 2 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

The fee to view the entire series is $89. This cost includes all fees to take all exams and claim your CE credits.

With more competition, fewer dollars spent on healthcare, intrusions from corporate practices and insurance companies mean we have to be at the top of our dental game. It is time to design a business model for dentistry that will not only compete in this economy, but actually guarantee predictive growth while lowering overhead and stress. No business should try to compete without challenging benchmarks. Once you have your target in the form of various benchmarks, you need to build your business model with a sound financial system.

At the end of this training session, you will have black and white goals and targets to guide you in your pursuit of growth. This session starts with all things financial and insures that your office will have the tools to do treatment estimates, insurance processing, 100% collections, patient financing, and proper accounts receivable management. Multi-million doctor practices are guided by these financial policies, and you will be exposed to all things financial in a Super General Dental Practice.

This is can be viewed "stand alone" but is also part 2 of a six part series that as a whole gives you every step to thrive in Dentistry in any location or economy.

Educational Objectives:
Upon completion of this course, you should be able to:
  • Understand what the Super General Dental Practice should have for benchmarks.
  • Craft a strategy for overhead and profitability with the 50% model.
  • Handle the financial needs of your patients by effectively utilizing their insurance, outside financing, and systems to guarantee 100% collections.
  • Structure tracking and follow-up systems.
  • Create patient friendly financing options and alternatives.
Description of Speaker:
Michael Abernathy DDS graduated from Baylor College of Dentistry in 1975. He is the founder of McKinney A multimillion dollar practice with a 50% overhead and the gold standard of dental practices for over 37 years. He is also a founding partner of Signature Dental labs, Summit Practice Solutions, and Clinic Filler. Michael Abernathy is the author of over 250 articles and three books, and is both a speaker and educator.

The speaker declares that neither he nor any member of his family have a financial arrangement or affiliation with any corporate organization offering financial support or grant monies for this continuing dental education program. He does declare that he does have a financial interest in educating dental professionals.

CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2023 to 12/31/2026. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 2 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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