Colgate Introduces Next Generation of Colgate Total

Posted: November 30, 2018
Edited by Dentaltown staff

Colgate Total

NEW YORK—Colgate's next generation of Colgate Total, Colgate Total SF, contains a new stannous fluoride formula stabilized with zinc phosphate that fights plaque-causing bacteria on 100 percent of mouth surfaces* including teeth, tongue, cheeks, and gums, providing the ideal preventive solution for whole mouth health. 

The new toothpaste fights harmful bacteria while protecting against bacterial repopulation, significantly reducing the overall bacterial load while creating a protective barrier that helps shield against attachment and regrowth. In development for more than a decade, the formula of new Colgate Total SF is the subject of 28 granted patents and 95 pending patent applications.
Offering comprehensive benefits for the whole mouth, the new advanced formula addresses all indications of the original Colgate Total including plaque, gingivitis, caries, stain removal/whitening and calculus.

Specifically, ongoing clinical testing of new Colgate Total SF shows superior reductions vs. ordinary non-antibacterial toothpaste in:

- Plaque
- Gingivitis
- Calculus 

It also provides additional new benefits:

- Sensitivity relief
- Enhanced enamel strength
- Odor neutralization           
“The advanced fluoride formula of Colgate Total SF offers significant advantages versus ordinary fluoride toothpaste, and still retains all of the benefits that dental professionals already love about our original Colgate Total,” said Dr. Barbara Shearer, director of scientific affairs for Colgate. “Our advanced fluoride formula provides multiple benefits for the whole mouth. These attractive features combined with a great taste make Colgate Total SF a great tool to empower dental professionals and patients striving to achieve whole mouth heath.”  

*Statistically significant greater reduction of cultivable bacteria in saliva and on tongue, teeth, cheeks, and gums with new Colgate TotalSF vs non-antibacterial fluoride toothpaste after 8 weeks, 12 hours after brushing.
Reference: 1. Colgate Clinical Report 20180316BAC

Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
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