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Guardian Offers Discounts on Tooth Decay Fighting Sweetener

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Encourages Children and Adults to Chew Gum and Sweets Containing Xylitol
Posted: September 5, 2007
Guardian Offers Discounts on Tooth Decay Fighting Sweetener

Encourages Children and Adults to Chew Gum and Sweets Containing Xylitol
Xylitol Proven in Clinical Studies to Reduce Cavities by 80%


NEW YORK, August 30, 2007 —The Guardian Life Insurance Company of America (Guardian), a leading provider of employee benefits to small and midsize companies, today announced that it will provide dental plan members with discounts on products that contain the tooth decay fighting sweetener Xylitol.  

An all-natural sweetener found in fruits and vegetables, Xylitol has been proven to reduce cavity-causing bacteria. Studies show that as little as 6 grams of Xylitol a day can reduce cavities by up to 80%.

Guardian is one of a growing number of dental insurers to offer discounts on Xylitol products through a dental PPO network. Discounted products will be available through Epic Dental, a leading provider of dental care products.

According to Epic Dental, Xylitol has also been proven to serve as a defense against ear and upper respiratory infections.  Clinical studies have shown that children who regularly chewed 8 grams of Xylitol gum per day had an almost 40% reduction in ear infections.

“We want our discounts to motivate parents and teachers to encourage children and adults alike to brush, floss and chew their gum.  But only if the gum contains a proven cavity-fighter like Xylitol,” said Richard Goren, DDS, second vice president, Guardian Group Dental.  ”We are offering Xylitol discounts at a time when there is mounting evidence about the connection between good oral health and overall health.  Guardian is committed to providing high quality, flexible and affordable dental benefits to keep our members healthy and smiling.”

Through the Epic Dental discount program, Guardian members are eligible to receive:

A free trial of products such as gum, mints, mouthwash and toothpaste that contain Xylitol, or the option to receive a 50% discount off products purchased which contain Xylitol*.

A 25% discount on ongoing orders for Xylitol containing products.

For more information on Xylitol products and discounts, visit www.epicdental.com.

Along with offering discounts on Xylitol products Guardian also offers dental plan members comprehensive and flexible coverage.  Guardian is one of a handful of companies to offer dental implant coverage, adult fluoride treatments, ViziLite® Plus oral cancer screening and a dental account rollover program that allows members to save up their annual maximums for costly procedures as part of its standard coverage.  

Guardian is celebrating the 50thanniversary of its Group employee benefit business. In honor of this milestone the company has issued a series of educational surveys and reports to help employees, employers and benefit decision makers better understand how they can jumpstart their financial lives, improve recruitment, retention and employee satisfaction by maximizing the use and power of their workplace coverage. Three reports currently available in the series include:
Benefits and Behavior: The Voice of American Business Owners and Benefit Decision Makers Today. The report can be found at http://www.GuardianBenefits.com.
Benefits & Behavior: Spotlight on Dental. The report can be found at http://www.GuardianDental.com.
Benefits and Behavior: Spotlight on Group Life and Disability Insurance. The report can be found at http://www.GuardianBenefits.com.
        
About Guardian
Founded in 1860, The Guardian Life Insurance Company of America, New York, NY (Guardian) is one of the largest mutual life insurance companies in the United States. As of December 31, 2006, Guardian and its subsidiaries had $39.5 billion in assets (on a consolidated statutory basis). With more than 5,000 employees and 3,000 financial representatives, as well as more than 80 agencies nationwide, Guardian and its subsidiaries protect individuals, businesses, and their employees with life, disability, health, long-term care, and dental insurance products, and offer 401(k), annuities and other financial products and trust services. More information about Guardian can be obtained at: http://www.GuardianLife.com.
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