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GUM SOFT-PICKS AWARDED 2009 BEST PRODUCT FOR WOMEN

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Posted: August 19, 2009
GUM® SOFT-PICKS® AWARDED 2009 BEST PRODUCT FOR WOMEN

One of two products chosen at The American Association of Women Dentists
88th Annual Meeting

CHICAGO – August 19, 2009 – The American Association of Women Dentists (AAWD) recently recognized Sunstar Americas GUM® Soft-Picks® as a 2009 Product of the Year for Women.
 
The Annual Meeting was held in Hilton Head, S.C.
 
GUM® Soft-Picks® were selected through private ballot, by meeting attendees, (mainly dentists and dental students) from among all exhibitors.
 
“Soft-Picks are an excellent addition to any woman’s oral hygiene repertoire,” Jill Doan DDS,MS periodontist and AAWD board member said. “They are slim and flexible enough to fit into narrow, between teeth spaces, as well as under bridges or around implants; their convenient package will fit into any pocket or purse for the woman on the go.”
 
There were 11 products on the ballot and attendees were asked to select the one product they felt was especially beneficial to women dentists and/or their female patients. Voters based their choices on overall appeal, utility and innovation.
 
“We are pleased to receive this special recognition from such a prestigious organization,” William Sever, vice president and chief marketing officer of Sunstar Americas said. “The AAWD is a very important and growing part of the dental community and we were honored to participate in the organization’s 88th Annual Meeting.”
 
In clinical studies, GUM® Soft-Picks® have been shown to be as effective as string floss in removing plaque and reducing gingival bleeding between the teeth. With 76 soft and flexible rubber bristles, the patented GUM® Soft-Picks® are gentle on gums and work well with appliances such as bridges, implants and orthodontia.
 
About Sunstar Americas Inc.
Chicago-based Sunstar Americas, which serves the Americas, is part of the Sunstar Group of companies, a global organization founded in Japan in 1941, which now has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions. Sunstar Americas mission is to enhance the health and well-being of people everywhere, via its four business areas: mouth and body, health and beauty, healthy home and safety and technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health and quality of life. Sunstar Americas well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession’s most trusted and recommended brands for more than 60 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit www.GUMbrand.com.
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