Posted: March 28, 2011
NUPRO® Sensodyne® Prophylaxis Paste
Sensitivity Relief Powered by NovaMin® and Stain Removal
NUPRO Sensodyne Prophylaxis Paste is the only prophy paste that contains NovaMin; the revolutionary calcium phosphate technology that immediately relieves sensitivity, provides stain removal, and is dye and gluten free. Patented NovaMin relieves sensitivity by tubule occlusion, the blocking of the microscopic channels in the tooth’s dentin that lead to nerve endings in the dental pulp. Soon-to-be-introduced NUPRO Sensodyne Prophy Paste is a result of a collaboration of Dentsply Professional’s longtime prophy paste leader NUPRO in partnership with GlaxoSmithKline’s Sensodyne.
Some 82% of the U.S. population experiences tooth sensitivity at some point in their lifetime. Tooth sensitivity can lead patients to cancel their routine checkups and cleaning appointments, a serious issue since dental conditions can impact the body’s overall health, and most dental diseases are preventable. One third of dental patients experience sensitivity when visiting the office, yet only one-third of those are treated for it.
NovaMin relieves sensitivity while amplifying the natural protective and repair mechanisms of saliva. Teeth are subjected to cycles of mineral loss (demineralization) and gain (remineralization) due to eating and drinking. Demineralization can lead to exposed dentin tubules on the tooth surface, which may cause dentin hypersensitivity. Remineralization plays an important role in preventive dentistry.
NovaMin, chemically calcium sodium phosphosilicate, reacts upon contact with saliva, depositing bioavailable calcium and phosphorous ions onto the unprotected areas of the tooth. The ions form hydroxyapatite-like crystals that block the microscopic dentin tubules that lead to nerve endings. Tubule occlusion prevents fluid in the tubules from further exciting the dental nerve endings and causing pain. NovaMin’s benefits have been documented in in-vitro studies on tubule occlusion, acid challenge, and in recently-published clinical studies on NovaMin in The Journal of Clinical Dentistry (Volume XXI, 2010, Number 3).
Dentinal sensitivity may result from chemical erosion from acidic beverages such as sodas and sports drinks including those that are sugar free; overly aggressive and continuous tooth whitening; orthodontic treatments that may move teeth too quickly; root exposure and recession; abrasion from toothbrushes or certain types of toothpaste; bacterial demineralization from sugar and plaque; intrinsic erosion from gastric reflux and eating disorders; bruxism (teeth grinding and jaw clenching that are stress related and also nighttime); dental cleaning removal of “smear layer” and calculus from dentin surface; enamel hypoplasia; abfraction (occlusal forces); xerostomia (reduced saliva flow – dry mouth – caused by some prescription medicines); receding gums and exposed dentin occurring in the natural process of aging; periodontal disease and periodontal therapy.
NUPRO Sensodyne Prophy Paste provides immediate sensitivity relief . Under laboratory conditions, teeth treated with NUPRO Sensodyne sustained tubule occlusion after polishing and also in a five-minute “acid challenge” with orange juice (average pH 3.85) and Coca-Cola (average pH 2.48). Other products showed limited to no tubule occlusion in 5 minutes at any stage of the demonstration, according to data from Dentsply¹.
NUPRO Sensodyne Prophylaxis Paste is available in polish and stain-removal grits. Spearmint, peppermint, orange and citrus mint flavors come packaged in convenient single-use cups, priced at 35 cents per use; competing products can cost as much as $1 per use. Orange and spearmint flavors are also available in 12-ounce jars in fluoride and non-fluoride formulation, polish and stain removal grits, priced at $43.75 per jar. NUPRO Sensodyne Prophy Paste is effective when used as a pre-scaling polish, the procedure that dental patients associate with the smooth, clean feeling after a hygienist visit.
The NUPRO Sensodyne comprehensive treatment regimen includes both desensitizing prophy paste and a high fluoride toothpaste for remineralization and caries protection. For professional care that lasts beyond the dental appointment, dentists can dispense Sensodyne NUPRO Professional Toothpaste with NovaMin, a high sodium fluoride (5000 ppm fluoride ion) mint flavor toothpaste that prevents caries, remineralizes teeth, is dye and gluten free and available in 1.4 ounce tubes, priced at $6.70 per tube to the Dentist.
NUPRO® is a registered trademark of DENTSPLY International. Sensodyne® and NovaMin® are registered trademarks of the GlaxoSmithKline group of companies. NUPRO, the leading professional brand in preventive dental care, and Sensodyne, the consumer leader in dental sensitivity, have integrated professional and personal care with the introduction of co-branded products with revolutionary NovaMin calcium phosphate technology to provide immediate sensitivity relief and continuous care from the dental office to the home.
NUPRO Sensodyne is the newest line from DENTSPLY Professional division of DENTSPLY International Inc., the largest professional dental products company in the world. DENTSPLY designs, develops, manufactures and markets a broad range of products for the dental market. The Company believes that it is the world’s leading manufacturer and distributor of dental prosthetics, endodontic instruments and materials and ultrasonic scalers; the leading United States manufacturer and distributor of denture teeth, dental handpieces, dental x-ray film holders, film mounts and prophylaxis paste; and a leading worldwide manufacturer or distributor of dental injectable anesthetics, impression materials, orthodontics appliances, dental cutting instruments, dental implants and restorative dental materials, dental sealants and crown and bridge materials. The Company distributes its dental products in over 120 countries under some of the most well-established brand names in the industry.
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