Sunstar Americas Updates Its Superior Toothbrush Line to Better to Serve Patient Needs

Posted: June 13, 2011
Sunstar Americas Updates Its Superior Toothbrush Line to Better to Serve Patient Needs
CHICAGO – June 13, 2010 — Sunstar Americas, Inc., the industry leader in providing dental professionals with the highest quality oral healthcare products for patients, has launched its newest line of toothbrushes to build upon its reputation as one of the preferred brands among dental professionals.

Sunstar has released the all new GUM® Technique® Deep Clean, GUM® Technique® Sensitive Care and GUM® Technique® Complete Care premium toothbrushes that are now available. In addition, Sunstar also updated and reintroduced the very popular GUM® Micro Tip® and the GUM® Super Tip® toothbrushes.

“Sunstar prides itself on continually being innovative with our product lines so that we can provide the best possible tools for patients to achieve and maintain great oral health between visits to the dentist,” said Evelina Leece, senior marketing manager for Sunstar Americas, Professional Division. “This tradition is why our GUM brand toothbrushes are recommended by over 50 percent of dental offices and why our brushes consistently outperform other industry competitors.”

For example, the GUM® Technique® Deep Clean toothbrush outperforms competitors with new research proving Extremely Tapered Bristles (ETB) penetrate 2.8 mm into the sulcus, where conventional bristles cannot reach. The patented Quad-Grip® handle design, available on all Technique toothbrushes, will help guide patients to hold the brush at the proper 45° angle for optimal cleaning.

“These results are exactly why GUM® has become the standard among dental professionals for adult manual toothbrushes,” said Leece. “GUM® strives continually to provide dental offices with the best products for their patients. We offer multiple options so that dentists can easily find the best solution to help address a variety oral health needs.”

To place an order, contact Sunstar directly at 1-800-528-8537 or a local dealer representative.

For more information on toothbrushes or other GUM® brand products visit www.gumbrand.com.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, which serves the Americas, is part of the Sunstar Group of companies, a global organization founded in Japan in 1941 which now has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions. Sunstar’s mission is to always strive to help people everywhere achieve better health and enhance their quality of life via its four business areas: mouth and body, health and beauty, healthy home and safety and technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health and quality of life. Sunstar’s well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession’s most trusted and recommended brands for more than 60 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit www.GUMbrand.com.
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