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Slow and Steady Wins The Race When It Comes to Protecting Kids Teeth:
New Firefly MouthSwoosh Anti-Cavity Fluoride Rinse Features Light-Up Timer Cap To Ensure Efficacy
When it comes to caring for kids’ teeth, toothbrushing is de rigueur. But does a rinse make sense?
If the bevy of rainbow-hued liquids hitting the drugstore shelves is any indication, oral care companies think so. These new entries aren’t traditional mouthwashes, but instead are meant to keep kids’ teeth healthy and cavity-free. One – used before brushing, -- even purports to detect areas of plaque on the teeth by leaving color on the trouble spots.
Yet most professionals agree that protection, rather than detection, is the key to a cavity-free smile. “The most effective rinses for children offer fluoride, and thus up to 40% more protection from cavities than achieved with brushing alone,” says San Francisco dentist Steven J. Brattesani. “But to be truly effective, an anti-cavity fluoride rinse needs to be used properly, and that means for more than just a few seconds. Kids are always in a rush to brush, and a race to rinse!”
New Firefly® MouthSwoosh™ Anti-Cavity Fluoride Rinse by Dr. Fresh®, is a great-tasting, sugar and alcohol-free mouth rinse that boosts protection against cavities and helps strengthen tooth enamel. But best of all, it features a unique light up timer cap that flashes for 30 seconds – the amount of time kids should keep swishing – or “swooshing” for effective protection. It is a fun reminder that slow and steady wins the oral care race. Designed to appeal to kids and encourage good oral hygiene from an early age, Firefly MouthSwoosh is bright pink and bubble-gum flavored.
MouthSwoosh
is recommended for kids 6 years of age and older and should be used under adult supervision once daily after brushing with a fluoride toothpaste. To use, simply fill the cap to the 10 ml mark, switch on the light, swish for 30 seconds until the light goes out, and then spit out. For best results, wait 30 minutes to eat or drink.
“In addition to providing long-lasting anti-cavity protection, MouthSwoosh can get to hard-to-reach areas a toothbrush might have missed,” says Dr. Fresh. “It is also ideal for children who wear braces.”
MouthSwoosh
(SRP $4.99)is the latest oral care innovation from Buena Park, California based Dr. Fresh, and the newest addition to the company’s popular Firefly line, the best-selling toothbrush in Target. Available
at mass merchandise stores like Target, Wal-Mart, Walgreens, Big-Lots and http://www.drugstore.com/
Dr. Fresh manufactures a host of popular and affordable oral care and personal health products (
www.drfresh.com
).
For more information, contact Bliss Ellis or Megan Brown at (323)650-2201 or at
lightyearsahead@sbcglobal.net