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Dr. Fresh Teams With Orabrush to Defeat Bad Breath

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Posted: January 4, 2012
DR FRESH® TEAMS WITH ORABRUSH® TO DEFEAT BAD BREATH
Oral Care Innovators Join Forces To Create Orabrush Tongue Foam Powered by Orazyme™

(Buena Park, CA – January 4, 2012) – Orazyme™ by Dr. Fresh®, Inc. – a complex of seven all-natural oral enzymes in a patent pending bioactive delivery system – is the featured ingredient in a new tongue cleansing product from the maker of the Orabrush®.
Orabrush is known for its exceptional ability to clear the tongue of the food particles, debris and bacteria that are largely responsible for bad breath. According to Orabrush CEO, Jeff Davis, customers wanted a tongue “wash” to use in conjunction with the specialized brush. Neither toothpaste, which is too thick, nor mouthwash, which is too thin, and kills both bad and good bacteria, was the answer.
Instead, Orabrush teamed up with Orazyme by Dr. Fresh to create a product with the right consistency and ingredients to remain on the brush and be effective. An innovative foam format of Orazyme, an enzymatic complex that kills bad breath-causing bacteria was developed to meet these criteria.
Orazyme is also an ingredient in a mouth rinse of the same name created by Dr. Fresh to help alleviate the symptoms of dry mouth, or xerostomia, which occurs when saliva production is compromised. By selectively inhibiting bad bacteria, Orazyme restores moisture balance to the mouth, freshens breath and improves overall oral health.
“We are pleased to partner with a like-minded company that values input from its fans, and shares our commitment to developing smart, effective oral care products in response,” said Daniel Enriquez, Vice President of Sales at Dr. Fresh, the maker of Orazyme.
Orabrush Tongue Foam Powered by Orazyme can be purchased online Orabrush.com and Amazon.com. The foam, which sells for $4.99, will be offered in 1.69-ounce, 60-use bottles. The minty foam is also available in more than 900 stores and supercenters nationwide as part of an introductory promotion in which customers will be able to buy the tongue cleaner and get a free, full-size sample of Orabrush Tongue Foam Powered by Orazyme to try.

ABOUT DR. FRESH, INC.
Dr. Fresh, Inc. (www.drfresh.com), one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products. Established in 1998, Dr. Fresh offers quality personal care products from its top-selling FireFly® flashing toothbrush for kids to Binaca® breath freshening products. With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India. From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.
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