HydraBrush Transforms High-Tech Innovation into Effortless Power Toothbrush that Combats Plaque and

Posted: July 30, 2012

Escondido, CA-July 2012 -HydraBrush, Inc. is proud to announce the release of its second generation power toothbrush - 30 Second Smile Platinum! It is the only power toothbrush that brushes six tooth surfaces of the upper and lower teeth simultaneously. The Platinum edition features two brushing speeds (Restoration Speed I with 850-900 strokes per minute and Maintenance Speed II with 1,100 – 1,200 strokes per minute), automatic induction charging while in the pedestal stand, and the same effective brush head features of the first generation.

History shows the evolution of toothbrushes has gained tremendous strides cosmetically but not functionally. True, there are sonic brushes, rotating brushes, and a multitude of other electric toothbrushes, but they all rely on the user to actually use them properly: brush for two minutes or more with correct positioning and action. “75 percent of Americans suffer from periodontal disease (1) and this number has gone unchanged over the past 25 years, despite the unveiling of numerous new products.  Ideally, a new product should improve oral health.  Realistically, by looking at the data, that is not the case. “The only solution is to automate brushing in order to eliminate human error,” said Ken Hegemann, CEO of HydraBrush. “The 30 Second Smile Platinum does precisely that.”

This second generation 30 Second Smile powered toothbrush provides dependable cleaning action by automatically aligning bristles at a 45 degree angle for effective plaque and stain removal. The bristles of the six headed brush, clean tooth surfaces at two different speeds in order to find and remove plaque in hard to reach places. The heads surround and clean the upper and lower teeth while simultaneously massaging and stimulating the gums.

The patented technology of 30 Second Smile, has been clinically proven to remove more plaque and reduce more stain than the two leading powered toothbrushes .(2) “In our patients that have  periodontal disease or gum disease, we've seen a reduction in inflammation in the tissues, we've seen a reduction in the pocketing depths... it's been fantastic, the healing that has actually occurred with the 30 Second Smile since I have introduced it into my practice,” said Dr. Andrew J. Hamilton Jr., DMD of Americus, Georgia.

30 Second Smile is a highly innovative technology that makes brushing nearly effortless for the user. The six headed brush provides optimal performance every time as a result of proper bristle alignment, appropriate pressure on teeth and gums, and short-quick back and forth strokes. The response from consumers is overwhelmingly positive. “Each time I brush I feel like I just left the Hygienist office. The product is by far the best oral health care system anyone can invest in. This is the future of tooth brushes as we know it,” wrote Richard P. of Tarpon Springs, Florida.

For more information on the 30 Second Smile Platinum toothbrush please visit www.hydrabrush.com.

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