Moving Past Insurance Entitlement

Dr. Mark Murphy, Moving Past Insurance Entitlement
Speaker: Dr. Mark Murphy
CE Credits: 1.5
Format: MP4 Video
The shift from traditional dental insurance to over 80% of reimbursement models being PPOs has had a cataclysmic impact on patient health, workplace stress and dental incomes. Mark shares a Six Step ...more
  • 5.0 (2 Reviews)
  • Running Time: 1h
  • Released: 9/5/2018
  • Expiration Date: 6/30/2025
  • Review Date: 6/30/2022
CE Details
Credit Details
This electronically delivered self-instructional program is designated for 1.5 hours of CE credit by Farran Media.
AGD Code: 550.

The fee to view this course is $36. This cost includes the fee to take the exam and claim your CE credits.

With the recent and continuing changes in dental care delivery models and reimbursement, clear communication skills, sound business principles and predictable clinical outcomes will help you and your team share greater rewards. Mark’s fresh perspective on personal and practice management, his expertise as Lead Faculty for Mercer Advisors and 30 years of involvement with the Pankey Institute make this a unique learning opportunity. This program will help you and your team be more aligned towards the practice vision and mission. The shift from traditional dental insurance to over 80% of reimbursement models being PPOs has had a cataclysmic impact on patient health, workplace stress and dental incomes. Mark shares a Six Step process providing scripts, letters and trackers that will help you towards greater independence from insurance. You will use simple spreadsheets to analyze your situation and manage the risk as you re-evolve. Predictable and focused growth matrices can provide replacement patients and income that will allow broader choices regarding participation. Build appropriate value propositions and share them with patients so they understand what insurance is and isn't. Many (not all) will stay even if you do not participate with their discounted fee plan. Those we serve make choices everyday regarding higher valued products and services. By understanding and applying sound business principles, strategies and metrics you can take back your practice, help more patients choose health and thrive.

Educational Objectives:
Upon completion of this course, you should be able to:
  • Help Align the Communication, Business and Clinical systems in your practice
  • Reduce Reliance from Third Party Reimbursement Model
  • Strengthen Leadership, Management and Business Planning skills
  • Measure and Manage the right Metrics Critical to Sustainable Success
  • Measure, monitor and manage the impact of reimbursement decay in your practice
  • Choose behaviors and communications that support better patient education and choice.
  • Help patients understand the true role of dental ‘insurance'.
  • Develop a personalized plan and timeline to take back your practice.
Description of Speaker:
Mark is the Principal of, Lead Faculty for Clinical Education at ProSomnus Sleep Technologies, serves on the Guest Faculty at the University of Detroit Mercy School of Dentistry and as a Regular Presenter on Business Development, Practice Management and Leadership at the Pankey Institute. He has served on the Boards of Directors of the Pankey Institute, National Association of Dental Laboratories, the Identalloy Council, the Foundation for Dental Laboratory Technology, St. Vincent DePaul's Dental Center and the Dental Advisor. He lectures internationally on Leadership, Practice Management, Communication, Case Acceptance, Planning, Occlusion, Sleep and TMD. He has a knack for presenting pertinent information in an entertaining manner.

In the past 12 months, the lecturer/speaker declare that they have had a financial interest, arrangement or affiliation within the field of dentistry or health care with the following: Prosomnus.

CE Reviews


5.0  (2 Total Reviews)
 2 people would recommend this course to a friend.
User: Hoekebus
Date: 4/14/2020
Certainly helped shed light on why Dentists can end up focusing on doing more and more work, but not being compensated accordingly. Presents a great mindset and practical plan to get in place for forward momentum.
Great Speaker
User: rashort
Date: 2/16/2019
Well constructed course and well organized
CE Policies
American Dental Association (ADA), Continuing Education Recognition Program (CERP) provider
Farran Media is an ADA CERP Recognized Provider. ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP at For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
American General Dentistry (AGD), Program Approval for Continuing Education (PACE) approved, FAGD / MAGD Credit Farran Media is a nationally approved PACE Program Provider by the Academy of General Dentistry. Approval does not imply acceptance by any regulatory authority or AGD endorsement. The current term of approval extends from 1/1/2023 to 12/31/2026. Provider ID# 304396
This activity meets the educational criteria required for verifiable Continuing Professional Development under the General Dental Council Lifelong Learning scheme and represents 1.5 hours of verifiable CPD.

Legal Disclaimer:
The CE provider (Farran Media) uses reasonable care in selecting and providing content that is accurate. The CE provider, however, does not independently verify the content or materials. The CE provider does not represent that the instructional materials are error-free or that the content or materials are comprehensive. Any opinions expressed in the materials are those of the author of the materials and not the CE provider. Completing one or more continuing education courses does not provide sufficient information to qualify the participant as an expert in the field related to the course topic or in any specific technique or procedure. The instructional materials are intended to supplement, but are not a substitute for, the knowledge, expertise, skill and judgment of a trained health care professional.

Continuing education credits issued for completion of online CE courses may not apply toward license renewal in all licensing jurisdictions. It is the responsibility of each registrant to verify the CE requirements of his/her licensing or regulatory agency.

State CE Requirements:
Click Here for CE requirements by state. Please note that this information is current as of the time of listing. This information is subject to change at any time from the state boards. For the most up-to-date information, please contact your state board directly.

Refund Policy
There are no refunds for Online CE courses. Please contact technical support if you run into technical difficulty.

CE Contact
For any questions, please contact Nareg Apelian, DMD, Director of Continuing Education at
To reap the full benefits of this CE course, the presenters (Howie Horrocks and Mark Dilatush) have agreed to create a marketing plan specifically tailored to your practice and your specific market area. Having your marketing plan printed and open while you view the course material, will greatly individualize your learning experience.
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