| Category | Winner |
|
Chewing Gum - 100% Xiltol
| Spry - Xlear Inc. |
|
Chewing Gum - Sugar Free
| Trident - Cadbury Schweppes |
|
Dental Floss - Coated
| Crest Glide - Procter & Gamble |
|
Dental Floss - Floss Threaders
| GUM - Sunstar Americas, Inc. |
|
Dental Floss - Pre-strung Flossers
| REACH ACCESS FLOSSER - Johnson & Johnson Healthcare Products |
|
Dental Floss - Unwaxed
| REACH - Johnson & Johnson Healthcare Products |
|
In-Office Sensitivity Products - In-Office Sensitivity Products (non-fluoride varnish)
| MI Paste / MI Paste Plus - GC America Inc. |
|
In-Office Topical Fluoride - Foam
| Minute-Foam, Neutra-Foam - Oral B |
|
In-Office Topical Fluoride - Gel
| Minute-Gel - Oral B |
|
In-Office Topical Fluoride - Rinse
| Oral B |
|
In-Office Topical Fluoride - Varnish
| Vanish 5% NaF White Varnish - 3M ESPE |
|
Interdental Devices - Brushes
| GUM Proxabrush - Sunstar Americas, Inc. |
|
Interdental Devices - Sticks/Piks
| Stim-U-Dent - Johnson & Johnson Healthcare Products |
|
Mouthrinses - Alcohol Free
| Crest Pro Health - Procter & Gamble |
|
Mouthrinses - Mouthrinses
| Listerine Antiseptic - Johnson & Johnson Healthcare Products |
|
Oral Cancer Screening - Oral Cancer Screening
| ViziLite Plus with TBlue - Zila Pharmaceuticals, Inc. |
|
Oral Irrigators - Oral Irrigators
| Water Pik, Inc. |
|
Pit & Fissure Sealants - Pit & Fissure Sealants
| UltraSeal XT Plus - Ultradent Products, Inc. |
|
Prescription Fluoride - Daily Use
| PreviDent 5000 Booster / Dry Mouth / Sensitive (Rx) - Colgate-Palmolive Co. |
|
Prophylaxis - Handpieces
| MIDWEST - DENTSPLY Professional |
|
Prophylaxis - Prophy Angles
| Young Dental |
|
Prophylaxis - Prophy Paste
| NUPRO - DENTSPLY Professional |
|
Tongue Cleaners - Tongue Cleaners
| BreathRx - Discus Dental, Inc. |
|
Toothbrushes - Manual
| Oral B |
|
Toothbrushes - Power
| Sonicare / Sonicare FlexCare - Philips Oral Healthcare |
|
Toothpaste - Desensitizing
| Sensodyne - GlaxoSmithKline |
|
Toothpaste - Toothpaste
| Colgate Total - Colgate-Palmolive Co. |
|
Toothpaste - Whitening
| Crest - Procter & Gamble |
|
Xerstomia Products - Xerstomia Products
| Biotène Products (Oral Balance) - GlaxoSmithKline |