CEODentist - Elevate Yourself!
CEODentist - Elevate Yourself!
CEODentist is a dental practice management blog providing dentists and their teams with the necessary leadership, marketing, business and financial training to take their practice from good to great!
Blog By:
wmjankowski
wmjankowski

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How To Make A Great Hire For Your Dental Practice
Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the "team performance" issues they came to resolve, I found, like in most cases, that their problems were mostly the result of unclear expectations and poor...  Read More
Hygiene Profitability is a Matter of Optimal Care
Hygiene profitability is not the result of talking patients in to unnecessary services, it's about providing your patients with optimal care.Several weeks ago I posted an article on the topic of . That article scored the highest number of opens and click-throughs that we’ve ever gotten on the...  Read More
If You Don’t Implement That “Great Idea”, It’s Worthless
Early in my career, I was like most educated, motivated people, I was looking for the answers to growing my business, to improving my relationships with my wife and my kids, and improving my health and my finances. I read books, I went to dozens of seminars and workshops, and I was mentored and...  Read More
Insurance, Corporate Dentistry, The Economy... Are You Worried?
Are You WorriedAbout The Future of Private Practice?________________________________________5-Key Strategies to MaximizeYourPractice Success!Presented by:Wes Jankowski / President, CEODentist________________________________________Invest 3 hours and CEODentist willteach you howto: How To...  Read More
Posters In The Break Room Won't Build A Winning Team
In my consulting around the country, I have yet to walk into an office that didn’t know how to do what they do. They’re all great at dentistry. Most are very good at answering the phone, setting appointments and interacting with patients. That’s not to say that every practice...  Read More
"They're Leaving Because of Insurance"
Yes, you can win the dental game, despite theand the pressure you may feel from insurance companies.There are three magic words that, if applied consistently, will win the game: provide excellent service.The truth is, corporate dentistry and insurance companies have helped turn the dental industry...  Read More
Insurance, Corporate Dentistry, The Economy... Are You Worried?
Are You WorriedAbout The Future of Private Practice?________________________________________5-Key Strategies to Position Your Practice For Success!Presented by:Wes Jankowski / President, CEODentist________________________________________Invest 3 hours and CEODentist willteach you howto: How To...  Read More
Building A Wildly Profitable Hygiene Department
"Hygiene profitablity" is not a play on words. It's possible, but you'll have to be willing to take control of your business (yes, the hygiene department is a business within the business called "your practice") and you'll need to get out of your comfort zone with your patients and discuss...  Read More
Never Squander a Relationship With Your Client
At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, "Acres of Diamonds" and the principles of creating "Raving Fans" and "Patients for Life". As a result, practices not only...  Read More
Want 100% Treatment Acceptance ?? Stop Talking !!
Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is...  Read More
What Ever Happened To Accountability?
In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business.The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability...  Read More
Where Would You Like Me To Cut Back On My Costs?
Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance.As frustrating as it may be to hear patients tell you that...  Read More
They’re Not Buying Dentistry… They’re Buying A Relationship
You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words.Let’s put...  Read More
What Would You Do If You Were Retired? Why Not Do It Now?
A few weeks ago, we posted a blog article titled,. When the article was posted on LinkedIn, one of our dentist contacts wrote in the comments section, “If I see another article on how to make 1-million dollors in the dental world...”She is a charming Dentist that I met on a business...  Read More
Corporate Dentistry Is Not The Devil
Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words.Obviously this is a topic that stirs up a lot of emotion, and it’s clear why....  Read More
A Dental Practice Leader Has a Vision and a Plan
In my previous post,, I asked you to step outside of your role as the Doctor and into your role as CEO. I urged you to employ the concept of Ruthless Honesty when assessing the daily operations of your practice. I assume you’ve done your homework. So now let’s look at how to go from...  Read More
Dental Office Phone Etiquette: Does Your Practice Make the Cut? – Part I
When a new patient seeks out your dental office, it may be for any number of reasons. She is likely a woman, and she is probably calling you for one of the five following reasons: She is new to the area, She had a bad experience somewhere else and needs a new dentist, She has avoided the...  Read More
Does Your Inside Reality Match Your Outside Perception
I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), but it also...  Read More
What Message Are You Sending with Your Waiting Area?
When I begin working with a dental office, I can usually tell how well their business is doing just from standing in the lobby and taking a look around. I can tell how impeccably they manage their patient files, how diligent they are with follow-up, and how much attention they give to detail.The...  Read More
You Can Do More With Less People If They're The Best
Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the "team performance" issues they came to resolve, I found, like in most cases, that their problems were mostly the result of unclear expectations and poor...  Read More
Gain Control Of The Business Side Of Your Practice
"As dentists, we spend a majority of our education focusing on science, never developing our business acumen.This prepares us for half ofreal-world practice.CEO Dentistsupplements ourclinical education withfocusedbusiness training and strategies specific to a dental practice rounding out our team's...  Read More
How to Build a Million Dollar Dental Practice
According to the American Dental Association, the average patient is worth approximately $820 per year to your practice. So if you want to build a million dollar dental practice, you need approximately 1,200 active patients (1,220 for you math majors). The key word here is"active".We’re...  Read More
Women Are Key To Your Internal Marketing Success
In my last post,, I described how to get the greatest value out of your external dental practice marketing efforts by dropping the generic "market to everybody with teeth" approach in your direct-mail, web site, billboards, etc., and shifting your message to targeting more ideal patients.Stack the...  Read More
Maximize Your External Marketing Investment
As I’ve mentioned in the past, there are only three basic ways to build any business. You can find more clients, increase the frequency of client visits, or increase the average purchase amount of the visit.In dentistry our clients are called patients, frequency is a function of hygiene, and...  Read More
How to Handle Late Notice Cancellations and No-Shows
During a recentsession, we explored practice profitability and the financial impact of having just one empty slot in the daily calendar. A big questions was, “Wes, how do I handle patients when they’re on the books for a 9AM appointment and they don’t call to cancel until 4PM the...  Read More
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