While
the Affordable Care Act has made it easy for people in the United
States to obtain health insurance, dental insurance is not required and
often, not offered by employers. The sidelining of dental insurance
often leads to the sidelining of routine dental care. Only 65.9% of adults reported seeing a dentist regularly in a 2019 survey, the last year for which numbers are available.
At Titan Web Agency, we work with dentists and dental practices every day to help them attract new patients and increase their profits. One way to do that is with a dental membership program. Keep reading to find out what you need to know.
What Are Dental Membership Programs?
The exact nature of a dental membership program
will vary from one dental practice to the next, but most work as a way
of making routine dental care affordable to patients without insurance.
There are many options for setting up a dental membership plan.
You can attempt to set one up on your own, with the help of an online
marketing firm, or with the help of an e-provider. Keep in mind that you
have complete control over the plan that you develop.
Do dental membership programs work?
The short answer is YES. That said, there are a lot of considerations
that go into starting a membership program. Before creating a program
for your dental practice, you should make sure that you understand the
potential advantages of these programs.
How Do Dental Membership Plans Work?
Dental membership plans work
by providing an affordable way for uninsured patients to acquire and pay
for necessary dental care. Most dental membership plans include
preventive wellness care, including basic dental exams, teeth cleaning,
and x-rays. For restorative and cosmetic dental procedures, the
membership programs typically provide a discount to members.
Payment schedules for dental membership plans
may vary from practice to practice, but the most common setup is to
bill members monthly, allowing patients to spread out the costs of
routine care over the year. The monthly billing usually covers all
routine care, including cleanings and examinations. Patients pay for
higher-level services on an as-needed basis.
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