Are you struggling to turn patient feedback into more than just another comment or review on your Google listing? Patient feedback is one of the most valuable resources your practice can leverage, yet many struggle to integrate it effectively into their marketing strategy, leaving powerful insights unused.
Are you struggling to turn patient feedback into more than just another comment or review on your Google listing? Patient feedback is one of the most valuable resources your practice can leverage, yet many struggle to integrate it effectively into their marketing strategy, leaving powerful insights unused.
In fact, 77% of patients use online reviews as one of their first steps to finding a new doctor. That means every review, survey, or comment is not just feedback; it’s a marketing opportunity.
At Titan Web Agency, we’ve worked with dental practices of all sizes, helping them integrate patient feedback into their dental marketing strategies. We understand the power of reviews and patient insights and have seen how small changes like effective online review management can greatly impact a practice’s growth.
In this post, we’ll show you how to integrate patient feedback into your marketing efforts effectively. You’ll learn actionable tips for leveraging reviews, improving patient communication, and refining your strategy using feedback.
What Is Patient Feedback in Dentistry?
Patient feedback in dentistry encompasses all opinions and experiences patients share about your practice, from appointment scheduling to treatment outcomes. This includes online reviews, surveys, direct conversations, social media mentions, and anything that provides insight into your patients' thoughts. These insights are valuable because they provide direct input on patient satisfaction, which can be used to improve services and strengthen patient relationships. For example, if multiple patients comment on long wait times, the practice can consider adjusting scheduling to improve patient flow.
The Difference Between Feedback and Online Reviews
While they often overlap, patient feedback and online reviews serve different purposes. Online reviews are publicly visible on platforms including Google Business Profile and Yelp, directly influencing how potential new patients perceive your practice. Patient feedback is often collected internally through surveys or direct communication. Both types of feedback are critical to growing your practice (more positive reviews online can help you convert more potential patients into patients, and internal feedback can help you improve your processes and patient satisfaction, leading to more positive reviews).
Continue reading about patient feedback in dentistry.