Dentistry Uncensored with Howard Farran
Dentistry Uncensored with Howard Farran
How to perform dentistry faster, easier, higher in quality and lower in cost. Subscribe to the podcast: https://podcasts.apple.com/us/podcast/dentistry-uncensored-with-howard-farran/id916907356
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Jordon & Justin Comstock : Dentistry Uncensored w/ Howard Farran #1741

Jordon & Justin Comstock : Dentistry Uncensored w/ Howard Farran #1741

10/12/2026 12:09:00 PM   |   Comments: 0   |   Views: 260
In this episode, Howard Farran sits down with brothers Jordon and Justin Comstock to dig into the economics of recurring revenue in dentistry. Jordon is the founder and CEO of BoomCloud, a dental membership-plan platform he bootstrapped into a multimillion-dollar SaaS company now serving hundreds of practices. He has spent years helping dentists create, automate, and scale in-house membership programs as an alternative to relying exclusively on traditional insurance and PPO reimbursement, with a focus on shifting practices from one-time transactional revenue toward systematic recurring income.



The conversation starts with a blunt observation: most dental practices begin every month at $0 in collections, and membership revenue fundamentally changes that position. Jordon and Justin walk through the “PPO tax” — how stagnant reimbursements, rising overhead, and write-offs quietly squeeze profitability — and how practices can reduce PPO dependence without recklessly dropping insurance overnight. They explain how membership plans convert uninsured and out-of-network patients into loyal recurring members who often behave differently than cash or PPO patients in terms of retention, treatment acceptance, and lifetime value. The discussion also covers what a high-performing membership-driven practice actually looks like by the numbers, the biggest mistakes practices make when launching a plan, how technology can automate billing and enrollment without burdening the front desk, and the bigger picture of where dental economics is headed as inflation, staffing costs, and insurance pressure continue to mount. Jordon also shares lessons from building BoomCloud as a bootstrapped vertical SaaS company focused tightly on a niche.



Episode #1741 : Dentistry Uncensored with Howard Farran, Howard sits down with brothers Jordon and Justin Comstock to talk about one of the biggest shifts happening in dental economics: recurring revenue.

Most practices start every single month at $0 in collections. Jordon, founder and CEO of BoomCloud, makes the case that in-house membership plans change that math entirely — reducing PPO dependence, boosting retention and case acceptance, and getting practices paid before the doors even open.

?? A smart conversation on the “PPO tax,” membership plans, and building a more predictable practice.

#DentistryUncensored #BoomCloud #MembershipPlans #RecurringRevenue #DentalBusiness #PPO


VIDEO - #1741 DUwHF - Comstock


AUDIO - #1741 DUwHF - Comstock
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