Hu-Friedy Announces Fifth Annual #ShowUsYourPurple Event

Posted: October 16, 2017
Edited by Dentaltown staff

CHICAGO—Hu-Friedy will show its support of dental hygienists by wearing purple (the official color of dental hygiene) and advocating for the profession with a special emphasis from Oct. 16–20.

Hu-Friedy created and launched the annual social media-driven event #ShowUsYourPurple in 2013. For the fifth anniversary, the company is planning an extended five-day celebration of the hygiene profession and its heroes.

The American Dental Hygienists’ Association has designated October as Dental Hygiene Month, serving to remind patients, clinicians, and policymakers of the importance of home-based and clinical oral care, as well as access to care. Hu-Friedy created Show Us Your Purple Day in an effort to highlight the many women and men on the frontlines of oral care who work tirelessly in the mouth, in education, and on policy.

The annual event encourages dental hygienists to unite by wearing the color of their profession: purple. The event's popularity grows each year, with both a physical and online presence. Proud clinicians from across North America celebrate the day by not only donning purple clothing, but also by taking to social media channels to post images of themselves and their office teams dressed in purple, using the hashtag #ShowUsYourPurple.

“Hu-Friedy has many different customer segments, but one group in particular has always been near and dear to our hearts: dental hygienists,” said Hu-Friedy Chief Marketing Officer Patrick Bernardi. “In addition to creating a welcoming and nurturing experience for patients, the real impact of dental hygienists is that they save lives. Dental hygienists are on the front lines of oral health; given how much we know about the connection between oral health and systemic health, the value of the dental hygienist cannot be understated. This is why we created the #ShowUsYourPurple campaign—to express our gratitude and to deliver a rallying cry for this special group to celebrate one another.”

Hu-Friedy has a long history of helping hygienists be the best clinicians they can be. It not only uses input from hygienists to create improved instruments, but also sponsors scholarships, complimentary continuing education courses, educational events, and an online community for dental hygienists via the Friends of Hu-Friedy platform.

For more information, visit hu-friedy.com/showusyourpurple.

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