Fun, flashing toothbrush inspires kids to brush longer
Dental professionals will tell every parent that the biggest challenge when it comes to kids’ oral care habits is the rush to brush. Two minutes – one minute on the uppers and one minute on the lowers - is the recommended time it takes to properly brush. However, kids will most often give their teeth a few ineffective scrubs, spit and that’s it. Consequently, the FIREFLY‚ by DR. FRESH‚, a bright and sparkly children’s toothbrush that lights up and flashes for one minute, is inspiring kids everywhere to brush longer.
Backed by extensive research and development, this soft bristle toothbrush contains an LCD light that incorporates “blinking technology,” flashing for 60-seconds when pressed at the base. The Firefly allots for one-minute upper and one-minute lower teeth brushing, separating the cycles to ensure that kids get into the pattern of one solid minute on each arch. “The Firefly is one of the best devices we have found to increase child compliance with brushing,” states Dr. Steven J. Brattesani of San Francisco. “It turns brushing into a game with obvious benefits for children and parents alike.”
This irresistible toothbrush is a steal at $.98. Taking the oral care category by storm, the Firefly is the Number One-selling brand toothbrush sold at Target. Reflecting a professional “stamp of approval,” over 1,500 dentists nationwide offer the Firefly in their practices.
Gentle for kids ages 3-12, the Firefly’s nylon strands are individually end-rounded to prevent microscopic cuts to the gums. They are soft enough to be safe, yet they bend immediately back into shape after use. With a handle that is ergonomically designed for a child’s hand, the Firefly is durable. The end cap containing the light is securely attached onto the handle and cannot be pulled-off.
The toothbrush is specifically designed for 200 usages. This encourages kids and parents to replace the toothbrushes every 3 months, as recommended by dentists.
The Firefly is available in an assortment of great sparkly translucent colors (clear, blue, green, pink and red) for an SRP $.98 at mass merchandise stores including Target, Wal-Mart, Walgreens, and Big-Lots. The Firefly is a product of Dr. Fresh Inc., located in Buena Park, CA. Dr. Fresh manufactures a host of popular and affordable oral care and personal health products (www.drfresh.com).