Isolite wins Townie Choice

Isolite Systems Named ''Townie Choice'' Award Winner
Posted: January 23, 2006

        The Isolite(TM) Dryfield Illuminator Dental Assisting
          Device is Earning Rave Reviews from Professionals

    SANTA BARBARA, Calif.--Jan. 19, 2006--Isolite Systems, a designer
and marketer of innovative, ergonomically efficient dental devices,
today announced that it has received a "Townie Choice" award for 2005.
The company was recognized for its product, the Isolite(TM) dryfield
illuminator -- an innovative assisting tool that combines the
functions of light, aspiration and retraction into a single device
that helps dental professionals perform procedures in less time with
better ergonomics.
    The "Townie Choice" awards were started by Dr. Howard Farran and
Farran Media in 2003 to assist dentists in making product purchasing
decisions, and are considered the "people's choice" of the products
and services available in the dental industry today. The Isolite
dryfield illuminator was the winner in the category of Suction
Equipment-Combination Systems. Voting for the awards was open to
61,000 registered members of the "Dentaltown" interactive Web site
(www.dentaltown.com) and readers of "Dentaltown" magazine.
    When placed in the dental practice, the benefits of the Isolite
dryfield illuminator are quickly realized and include: increased
visibility of the working field; quick reliable isolation and moisture
control; faster dental procedures; improved ergonomics for dentists,
hygienists and dental assistants; and greater patient comfort and
safety.
    "Receiving the Townie Choice Award is particularly satisfying for
me," said Isolite Systems CEO and dentist founder Thomas R. Hirsch. "I
have always believed that the Isolite dryfield illuminator could truly
advance dental technology. For my colleagues to recognize its
contribution to the quality and speed of their dentistry is
particularly inspirational."
    The "Townie Choice" award is the latest recognition garnered by
Isolite Systems and its popular device, the Isolite dryfield
illuminator. Industry accolades include:

    --  Named "Dental Products Report" Top 10 Chairside Products
        (2002)

    --  Named by "Dentistry Today" magazine as one of the Top 100 New
        Products (2003)

    --  Received a ++++ rating (4 out of a possible 5) from "The
        Dental Advisor," a research firm which evaluates dental
        products by objective clinical and laboratory research
        protocols

    --  Received a Gold "Business Week"/Industrial Design Excellence
        Award from the Industrial Designers Society of America (2003).

    --  Isolite Systems and its founder, Thomas R. Hirsch, DDS,
        received the Inventor Award from the World Congress of
        Minimally Invasive Dentistry (2004). This award recognized the
        contributions of the Isolite dryfield illuminator in advancing
        the field of laser dentistry.

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Email: sally@farranmedia.com
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