Ultreo Ultrasound Toothbrush

Ultreo Ultrasound Toothbrush
Posted: March 2, 2007

Ultreo

(www.ultreo.com) is the first power toothbrush to combine the forces of ultrasound waveguide technology with precisely tuned sonic bristle action. Ultreo represents the first major innovation in the power toothbrush category in 15 years.

How Ultreo Works

  1. 1. Precisely tuned sonic bristle action creates bubbles in the mouth and cleans upon contact
  2. 2. Ultrasound is channeled into the bubbles through a proprietary ultrasound waveguide
  3. 3. The bubbles are activated by the ultrasound and transformed into pulsating bubbles that can remove plaque bacteria

Ultreo Technology

  1. • Ultreo’s proprietary ultrasound waveguide technology is exclusively licensed to Ultreo, Inc. by the University of Washington
  2. • Ultreo was developed and tested by executives, engineers and scientists who participated in the development of the Sonicare® toothbrush
  3. • Ultreo’s research is supported in part by 3 research grants from the Washington Technology Center and 2 research grants from the National Institutes of Health

Product Features

  1. • Ultrasound energy channeled by an ultrasound waveguide
  2. • Sonic action bristles with power tip
  3. • Ultra-slim, long-reach neck
  4. • Easy-clean, snap-on brush head
  5. • Slim-waisted handle
  6. • 2-minute auto shut-off timer
  7. • 30-second brushing interval signal
  8. • Battery charge status indicator
  9. • Ultrasound brush head replacement indicator (programmable for 1 or 2 users per handle)
  10. • Ultra-compact charger with detachable universal voltage wall plug

Research Results

A Deep Clean

: Ultreo’s combination of ultrasound waveguide technology and sonic bristle action can remove hard-to-reach plaque bacteria that bristle action alone can leave behind.

A Fast Clean

: Ultreo has been clinically proven to remove up to 95 percent of plaque from hard-to-reach areas in the first minute of brushing.

Naturally Whiter Teeth

: Ultreo has been clinically proven to remove surface stains for naturally whiter teeth in just 14 days.

Improved Gum Health

: Ultreo has been clinically proven to reduce gingivitis in just 30 days and in a recent case study conducted at two separate dental offices, Ultreo was shown to reduce periodontal pocket depths by an average of 21 percent.

A Safe & Gentle Clean

: Ultreo is shown to be safe and gentle for everyday use on gums, natural tooth surfaces and dental work.

A Long Lasting Clean

: More than half the people who used Ultreo thought the feeling of clean after brushing lasted longer than with the power toothbrush they normally use.

A Brushing Experience People Love

: Nine out of 10 people who used Ultreo in a recent study thought their teeth felt smooth and clean after brushing. Seven out of 10 preferred Ultreo to the power toothbrush they normally use.

Availability

Ultreo will first be available to dental professionals in February 2007, followed by select retail availability in late 2007. Prior to retail availability, consumers will be able to purchase Ultreo from participating dental offices and online at www.ultreo.com.

Cost

Suggested retail price is $149.00

Contacts

Edelman PR

Emily Killoren

emily.killoren@edelman.com

206.268.2677

Ultreo, Inc.

Sharen Ross, Director of Marketing

sharen@ultreo.com

425.250.1728

Visit www.ultreo.comfor more information.

Ultreo Image(hi-res) (WinCE).jpg

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