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Philips Sonicare introduces FlexCare®, its newest and most effective power toothbrush developed to deliver superior cleaning results
STAMFORD, CONN – Patient compliance is an area of concern and frustration for many dental professionals, since a patient’s quality of brushing and oral care regimen can have a significant impact on their oral health and their overall health. To help patients achieve superior oral health, Philips Sonicare has launched the new FlexCare power toothbrush featuring industry-leading technology that delivers better plaque biofilm removal than Oral-B Triumph and Sonicare Elite.
FlexCare features the new ProResults® brush head, which is designed with a 10 percent broader sweeping motion and improved contour fit bristles for increased tooth coverage. In addition, the bristles feature a unique rounded trim cut which provides a better brushing performance with less dependency on the patients’ technique.
“As a dental professional, I strongly recommend oral health care aids that simplify and improve patient's daily oral hygiene regimens,” said Barbara J. Steinberg, DDS, Clinical Professor of Surgery, Drexel University College of Medicine. “The new Philips Sonicare FlexCare features advanced technology and user-friendly design that enhances the brushing experience and delivers superior results in between dental appointments.”
FlexCare’s new ProResults brush head and sonic technology is clinically proven to disrupt more plaque biofilm in hard-to-reach areas including posterior teeth, interproximal spaces, between teeth and along the gumline than Oral-B Triumph and Sonicare Elite. FlexCare has also demonstrated in vitro to be twice as gentle on dentin as Oral-B Triumph and is clinically proven to improve gingival/gum health in only two weeks.
Philips Sonicare FlexCare now features a clean connection design with all moving parts located in the handle. This improvement allows for a clean and user-friendly experience with less vibration and a simpler brush head connection. FlexCare also features an 80 percent vibration reduction compared to Philips Sonicare Elite, boasts a new smaller design, and includes unique personal settings to provide users with a brush that delivers maximum brushing efficacy.
“When designing FlexCare, we considered feedback from dental professionals and patients, both of whom were looking for ways to adapt their brushing regimens to their specific oral care needs. By providing patients with technology that will allow them to customize their brushing experience, in turn we’re hoping to aid dental professionals in getting patients to develop better brushing habits,” says Eric Grosgogat, Vice President of Marketing for Philips Sonicare.
Philips Sonicare is also the only brand to offer the first-ever integrated power toothbrush and UV Sanitizer. FlexCare is available with a built-in UV Sanitizer, which helps eliminate bacteria on toothbrush heads for hygienic use and peace of mind. The UV Sanitizer helps eliminate bacteria at the push of a button, producing a clean, hygienic brush in just 10 minutes.
The Philips Sonicare brand is not only a leader in oral health care, but is also backed by more than 140 publications and abstracts representing clinical and laboratory studies conducted at more than 40 universities and research institutes worldwide. Philips Sonicare power toothbrushes are proven to promote and improve oral health, from reducing plaque biofilm build-up to improving overall gum health. Philips Sonicare is the number-one power toothbrush brand recommended by U.S. dental professionals.
Dental professionals interested trying FlexCare can contact Philips Sonicare at (800) 682-7664 for professional courtesy pricing.
For more product information/photos:
Shannon Jenest Lolita Verny
Philips DAP MS&L
203-351-5769 212-468-4336
shannon.jenest@philips.com lolita.verny@mslpr.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.