DENTEK LAUNCHES PROFESSIONAL DIVISION

DenTek is establishing a Professional Oral Care Division.
Posted: October 8, 2007
DENTEK® LAUNCHES PROFESSIONAL DIVISION
One of America’s Favorite Oral Health Brands
Reaches Out To Dental Professional Market 
      
Dental professionals will soon be able to offer their patients some of the nation’s best-selling and most innovative oral health products . DenTek®, developer and manufacturer of many popular, leading-edge consumer oral health products for over 20 years, has announced that it is establishing a Professional Oral Care Division. 

The move will, for the first time, allow dentists and hygienists to ally their practices with the company that produces the nation’s #1 retail brand of floss picks (AC Nielsen FDMx Scan Data, 7/14/07), dental pick, dental repair products, tongue cleaner, and other highly ranked oral hygiene products. 

According to Pamela Runge, a 20-year dental industry veteran who will head the new division, the company will be applying its innovative thinking and well-regarded brand to benefit the professional market. “DenTek products are proven to drive compliance,” she said. “Our unique designs and features make it easy and convenient for people of all ages to maintain good oral health. By offering our products to their customers, either gratis or for sale, dental professionals will be able to improve patient compliance, reinforce patient loyalty and build their practice.” 
Among the next-generation DenTek products that will be initially marketed to dental professionals are:
      •    DenTek Floss Picks, the nation’s #1 brand. Developed and launched by the company in 1997, they provided a more convenient and hassle-free option for flossing and were rapidly embraced by consumers. DenTek Floss Picks are clinically proven to be as effective as rolled floss. 
      •    DenTek Triple Clean™ Floss Picks, an extension of the core brand, which incorporate a tongue scraper and textured pick along with the convenience of DenTek Floss Picks.
      •    DenTek Fun Flossers™, a uniquely shaped floss pick designed for children. It has an easy-to-grip handle and includes the benefits of fluoride.
      •    DenTek Easy Brush, cleaners with thin wire brushes and flexible-grip handles that enable easier plaque removal from small spaces between teeth.
      All products will be provided in new DenTek Professional Oral Care packaging that is distinct from the company’s current retail packaging. 
  
Online Resources, Practice Builder Program
     
 As part of the launch, DenTek will establish a new Professional Oral Care website, http://www.DenTekProfessional.com, which will provide extensive resources for dentists and hygienists. It will include product information and patient education materials geared for different age groups – children, teens, adults and seniors. Professionals can also register for a Practice Builder program, which can qualify them to receive free samples, product discounts, quantities of patient materials, and other valuable incentives.
 
     
Major launch at ADA in September 
     
According to DenTek President David Fox, the company will introduce its new division to dental professionals at the ADA Conference in San Francisco, from September 27 to 30. Conference attendees who visit booth 6771 can receive free samples, register for incentive programs and preview upcoming products. 
     
“DenTek products have a strong track record with the consumer market,” Mr. Fox said. “In the months ahead, we will be introducing next-generation products that exhibit that same level of innovative thinking and convenience for professional use. Our company is committed to partnering with dental professionals to help them bring their patients oral health for life.”
 
About DenTek 
Founded in Petaluma, CA, in 1983 by CEO John Jansheski, DenTek is among the nation’s most recognized and best-selling retail brands of dental hygiene products. From its inception, DenTek has been focused on providing innovative oral care products, and has pioneered a number of retail product segments, including dental picks, dental repair products and floss picks. In 2001, the company relocated its headquarters in Maryville, TN. For more information, contact DenTek toll-free at 1-800-433-6835 or email to info@usdentek.com.
 
 
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