CROSSTEX ACQUIRES STRONG DENTAL PRODUCTS

Crosstex International announces its acquisition of Strong Dental Products, Inc
Posted: October 11, 2007

CROSSTEX® INTERNATIONAL ACQUIRES STRONG DENTAL PRODUCTS—
THE INNOVATOR IN DENTAL IMAGING COMFORT AND PROTECTION PRODUCTS
 
Hauppauge, NY: September 26, 2007 – Crosstex  International, the leading global manufacturer of dental infection control and single use disposable products, proudly announces its acquisition of Strong Dental Products, Inc, the pioneering manufacturer of comfort cushioning and protective devices for X-ray film and digital X-ray sensors.
 
One of the lead products acquired by Crosstex is Edge-Ease®, a soft foam X-ray cushion that provides an extremely comfortable edge on film packets and digital sensors.  In addition, Crosstex will be adding a new portfolio of digital X-ray offerings (Sensor Slippers®, Wrap-Ease®, BiteWing-Ease™, and Slip-Ease™), each of which serve to improve patient comfort, protect both the patient and the digital sensors, as well as enhance practitioner ease and efficiency throughout the radiographic process. According to Andrew Whitehead, VP of Sales and Marketing, “Strong Dental Products not only allow us to expand into the rapidly growing digital radiography marketplace, but they also serve as a perfect complement to our new Patient’s Choice™ product line.  With dental hygienist and inventor, Vonda S. Manley, RDH, MS joining the Crosstex family as resident hygienist, Crosstex will be poised to develop an even broader range of innovative and convenient patient comfort and infection control products to enhance the efficiency and safety within the dental community.”
 
Vonda S. Manley, RDH, MS founder of Strong Dental Products, Inc, originated the innovative category of “all–in–one” infection control, comfort cushions and barrier sleeves for dental imaging devices as a way to solve the problems experienced during her personal patient interaction. “I became very concerned about the discomfort my patients experienced while undergoing dental X-rays,” states Ms. Manley, “so I created a line of products to address patient comfort issues while protecting the sensitive equipment.  I believe that Crosstex can take these unique products and open them up to an even wider market ? helping to further my commitment to improve patient care.”
 
All Strong Dental products will now be available through the Crosstex network of distributors, along with the full line of Crosstex Patient’s Choice™ products that include TWIST® prophy angles; Sparkle™ and Sparkle Free™ Prophy Pastes; Zap™ Fluoride Gels, Foams and Trays; as well as GumNumb™ Topical Anesthetics.
 
Crosstex, the company behind other well-known brands including Isofluid® Face Masks, SaniTyze™ Waterless Antimicrobial Gel, Sanitex Plus® Disinfectant Wipes and Ultra Gauze™ Non-Woven Sponges, has a long history of introducing groundbreaking, innovative products to the healthcare industry.
 
For more information on Crosstex infection control products please call Crosstex International at
1-888-276-7783 (toll free), 631-582-6777 or visit http://www.crosstex.com.
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