SUNSTAR ENCOURAGES GOOD ORAL HYGIENE

THROUGH CLASSROOM EDUCATIONAL PROMOTION
Posted: December 20, 2007

SUNSTAR ENCOURAGES GOOD ORAL HYGIENE THROUGH
CLASSROOM EDUCATIONAL PROMOTION
Provides Hygienists Free Kits in Honor of National Children’s Dental Health Month
CHICAGO – December 17, 2007 – Sunstar Americas, Inc., a leader in providing advanced oral care products for both professionals and consumers worldwide, announces the availability of the “How do you measure your smile?” classroom educational kit in honor of National Children’s Dental Health Month, February 2008.
Available to hygienists interested in volunteering for classroom presentations, kits include items to help get grade school children excited about good oral hygiene. Packaged in a GUM® Crayola™ draw-string bag, each kit contains GUM® Plak-Check™, a special liquid that adheres only to plaque and glows yellow under the provided special blue light revealing the plaque that was missed during brushing. This product helps make brushing and flossing more effective, supports kids keeping their teeth and gums cleaner between dental visits and in fighting gum disease and tooth decay. Also included, a mirror cling that allows kids to ‘grade’ how well they brushed by measuring the amount of plaque remaining on the teeth.
“Sunstar is dedicated to promoting oral hygiene and we recognize good habits are learned at a young
age,” said Richard Gross, senior marketing manager for Sunstar. “The classroom tool kits are designed to help children and their parents better understand dental health issues and the primary steps for optimal gum health. This is just another way Sunstar is supporting hygienists and helping kids realize dental care can be fun.”
Kits contain 25 each of the mentioned items, enough for one average classroom. Additional contents
include a GUM® children’s coloring booklet, GUM® brand retail coupons and lesson plans outlining basic oral health tips from Sunstar with directions for the use of Plak-Check™. The lesson plans, developed by independent oral care experts, will outline other classroom suggestions and resources, including Sunstar’s online resource for kids, http://www.gumclub.com/classroom.

To order your Sunstar “How do you measure your smile?” classroom tool kits, please call 1-800-528- 8537 or e-mail toothteacher@sunstar.com after January 1, 2008. Please include name, mailing address, email address and school you will be visiting. To order any of the fine GUM® and Butler® branded products, please visit your retailer or http://www.sunstaramericas.com.
About Sunstar
Sunstar was founded in Japan in 1941 and has worldwide sales of over $1 Billion. The company has
offices in 15 countries and four major geographic divisions including Chicago-based Sunstar Americas, Inc., which serves North and South America. Sunstar’s mission is to enhance the health and well-being of people everywhere via its four business areas: Mouth and Body; Health and Beauty; Healthy Home; and Safety and Technology.
The company is proud of its global partnership with dental professionals to develop a better
understanding of the potential links between oral health, general health, and quality of life. Sunstar’s wellknown Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession’s most trusted and recommended brands for more than 80 years.
Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction.
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Sponsors
Sally Gross, Member Services Specialist
Phone: +1-480-445-9710
Email: sally@farranmedia.com
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