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Dr. Fresh Makes Critical Oral Care Step Easy and Fun

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With New FireFly Kids’ Flossers
Posted: July 14, 2008
Flossers (WinCE).JPG
Calling All Fledgling Flossers!
Dr. Fresh® Makes Critical Oral Care Step
Easy and Fun With New FireFly® Kids’ Flossers 
 
There’s no glossing over it.  Flossing – which removes plaque and food particles from the spaces between teeth and from the gum line -- is just as important as thorough brushing.  In fact, people who don’t floss every day are leaving about a quarter of the surface area of their teeth unclean, even if they brush!
But now, good flossing habits can start in childhood, thanks to FireFly® Kids’ Flossers by Dr. Fresh®.  These colorful, single-use Flossers are easy to use – even for beginners -- and perfectly sized for a child’s small mouth.   No more grappling with awkward, slippery lengths of floss, or struggling to reach tight spaces in the back of the mouth.   Kids simply grip a bright, Firefly character handle pre-loaded with the perfect amount of high quality nylon waxed floss for each use.  Then, they gently slide the Flosser between two teeth, using a saw-like motion, and repeat until all the teeth have been flossed.  After that, the teeth are ready for a final rinse, and the Flosser gets tossed.
“Holding the handle instead of the floss itself is not only easier, but also a far more hygienic approach for kids,” says Steven J. Brattesani, D.D.S., a San Francisco-based dentist.  FireFly Kids’ Flossers are designed for kids ages four through twelve.  “Until a child is old enough to floss herself, parents can do the job.   The shape and color of the Flosser are fun, and they’re the perfect introduction to a lifetime of good oral care habits,” adds Brattesani.
FireFly Kids’ Flossers come in an assortment of orange, blue, pink and green.  A 36-pack retails for $1.49 and is available at mass market retailers nationwide.  FireFly Kids’ Flossers are another oral care innovation from Dr. Fresh, the Buena Park, California-based maker of a host of innovative personal care products, including the original kids’ FireFly, the number one toothbrush in Target for four years running.  http://www.drfresh.com
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