Sunstar Introduces New GUM Crayola Timer Light Toothbrush

Lights Flash for 60 Second Intervals to Help Children Brush Longer
Posted: December 1, 2008
Crayola (WinCE).JPGSunstar Introduces New GUM® Crayola™ Timer Light Toothbrush
Lights Flash for 60 Second Intervals to Help Children Brush Longer
 
CHICAGO  – Sunstar Americas, Inc., manufacturer of GUM® and Butler® brand products and a leader in providing advanced oral care products to professionals and consumers worldwide, has introduced the GUM® Crayola™ Timer Light Toothbrush designed specifically to help demonstrate to children the proper amount of time to brush for better oral healthcare routines.
 
 “Research shows the average child brushes his/her teeth approximately 40-45 seconds when they should, at the very least, brush for 60 seconds or longer. The new GUM® Crayola™ Timer Light brush will provide them an indication of when they’ve brushed long enough and makes brushing exciting. And while we prefer to have children brush the full two minutes, both dental professionals and parents are excited about this product increasing brushing time even 30% more,” said William Sever, Vice President and Chief Marketing Officer.
 
The new GUM® Crayola™ Timer Light Toothbrush combines education and fun. Shaped like a Crayola™ marker, the toothbrush blinks for 60 second intervals helping teach kids to brush their teeth for the minimum recommended time to ensure better oral health. Available in red, blue, green and yellow, the brush flashes the same color as the toothbrush. The GUM® Crayola™ Timer Light Toothbrush features unique Dome Trim® bristles to clean teeth more effectively. The narrow, tapered head is comfortable for small mouths and a perfect fit for 4 to 11 years old. The brush also features colorful ultra-soft bristles that are gentle on young gums. Besides a fun feature for kids, the suction-cup base is a practical way to store the brush and helps keep bristles clean.
 
“As dental professionals continue to drive home the message that children need to brush longer to prevent cavities, Sunstar is proud to release a product that directly responds to the doctor’s orders. The GUM® Crayola™ Timer Light Toothbrush will help ensure kids do not put the toothbrush down after only a couple seconds of brushing,” said Sever.
 
The GUM® Crayola™ Timer Light Toothbrush is available at many national retailers including Walmart, Target, Walgreens, CVS, and other major retailers. The recommended retail price is $2.99-$3.49.

About Sunstar
Sunstar was founded in Japan in 1941 and has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions including Chicago-based Sunstar Americas, Inc., which serves North and South America. Sunstar’s mission is to enhance the health and well-being of people everywhere via its four business areas: Mouth and Body; Health and Beauty; Healthy Home; and Safety and Technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health, and quality of life. Sunstar’s well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession’s most trusted and recommended brands for more than 80 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit http://www.GUMbrand.com.
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