Sunstar Americas introduces GUM Crayola Pip-Squeaks Toothbrush

Posted: January 7, 2011
Sunstar Americas introduces GUM® Crayola™ Pip-Squeaks Toothbrush


CHICAGO – January 3, 2011 — Sunstar Americas, Inc.’s new GUM® Crayola™ Pip-Squeaks toothbrush provides children with a fun new brush to keep them motivated to brush longer.

Noting the popularity of toothbrushes with characters among children, Sunstar has again partnered with Crayola™ to add the Pip-Squeaks character to its line of Crayola™ kids’ brushes.

The Pip-Squeaks brushes are available in four colors with four different Pip-Squeaks faces and hand positions. A suction cup base aims to reduce bathroom counter clutter and keep the brush head clean between uses. Pip-Squeaks appeal to both boys and girls and eliminates the need for separate inventory in the dental office.

“Now kids can enjoy the fun of Crayola™ colors and characters while brushing their teeth,” stated Ann Foppe, Senior Director of Trade Marketing for Sunstar. “We are committed to providing a full line of fun, educational and easy-to-use GUM® Crayola™ oral care products to help parents and dental professionals reinforce proper oral care techniques.”

In anticipation of Children’s Dental Health month in February, Sunstar is offering a combination package on two of its GUM® Crayola™ products: Buy four dozen of the Crayola™ Pip-Squeaks or Crayola™ Marker brush, get one box Crayola™ Flossers plus a set of chair-side education cards free. For more information about purchasing the product, contact a sales representative or visit www.GUMbrand.com.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, which serves the Americas, is part of the Sunstar Group of companies, a global organization founded in Japan in 1941 which now has worldwide sales of over $1 billion. The company has offices in 15 countries and four major geographic divisions. Sunstar’s mission is to enhance the health and well-being of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety and technology. The company is proud of its global partnership with dental professionals to develop a better understanding of the potential links between oral health, general health and quality of life. Sunstar’s well-known Butler® brand of professional dental products and GUM® brand of consumer oral hygiene products have been two of the dental profession’s most trusted and recommended brands for more than 60 years. Butler® and GUM® products are designed in consultation with dental professionals and manufactured to the highest quality standards, assuring product excellence and patient satisfaction. For additional information, please visit www.GUMbrand.com
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