Posted: July 19, 2013
CHICAGO, July 15, 2013 — Oral Health America (OHA) is proud to announce the launch of its fourth
annual Fall for Smiles campaign, conducted in collaboration with lead sponsors 3M ESPE, Crest + OralB
and Patterson Dental, which focuses on educating communities about the importance of maintaining
good oral health through daily brushing and flossing, regular dental visits, healthy food choices, and
avoiding tobacco. The campaign kicks off on Sept. 1 when OHA announces the results of a public opinion
survey, sponsored by 3M ESPE, Oral Healthcare Can't Wait, and Crest + OralB, that questioned adults 65
and over about their oral health practices and access to oral health care.
"Through the Fall for Smiles communication campaign, OHA reaches out to Americans of all ages to
emphasize the importance of oral health," said OHA President and CEO Beth Truett. "This year,
however, we are focusing on the older adult population of the country, which is particularly vulnerable
to oral disease and lack of access to care. We hope this year's campaign will encourage Americans to
maintain a healthy mouth at every age."
Families, members of the media, and dental professionals are encouraged to visit the campaign's
webpage at www.oralhealthamerica.org/fallforsmiles throughout September and October for
suggestions on how to participate in Fall for Smiles, from template press releases to oral health tips for
kids and older adults and more. Those interested in becoming involved with the campaign can also sign
up for a webinar, sponsored by DentaQuest, to be held Aug. 21 at noon CST, for suggestions on how to
use campaign collateral.
In addition to the campaign's lead sponsors, Fall for Smiles would not be possible without the generous
support of the following sponsors: the American Association of Dental Office Managers, Atlantic
Precious Metal Refining, DentaQuest, Denticator, the Hispanic Dental Association, Hu-Friedy, Oral
Healthcare Can't Wait, Midmark, the National Dental Association, and Trident.
For more information about Fall for Smiles, visit www.oralhealthamerica.org/fallforsmiles or contact
Melissa Hoebbel, Associate Director of Marketing, at (312) 836-9900 or melissa@oralhealthamerica.org.
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