For many businesses, learning how to get new clients or patients without face to face interactions became a necessary skill during 2020. Insert internet marketing.
Internet marketing is a crowded space, especially in dental marketing, mental health internet marketing
, and other health practice marketing. One way to stand out is to do things many others aren't doing. In this post, we will discuss creating online quizzes and how they can grow your dental business or practice.
Why Online Quizzes?
Online quizzes are a great way to show off your company's expertise, while bringing material in an educational and fun way. An online quiz can attract people who want answers to the expertise you and your company offers.
For a dental practice, quizzes are an exceptional way to get in front of potential patients. For example, a dentist can create a quiz on level of teeth whitening treatment needed based on lifestyle choices (like drinking 2 cups of coffee each day or drinking wine)
For a B2C example, if you're an immigration lawyer, you may want to create a quiz that targets immigrants searching for the type of visa that makes most sense for them.
For B2B, if you're an Excel Consultant who needs to reach businesses with your Excel services, you could create a quiz for showing how efficient (or inefficient) one of their processes is.
Here are some reasons why an online quiz will benefit your business:
- A quiz will position your company as experts
- A quiz will drive quality visitors to your website
- A quiz will generate new leads for your business
- A quiz can genuinely help your target audience
How Do Online Quizzes Benefit My Company?
An online quiz, as we mentioned above will help answer questions your target customers have. You can also attach a form to the quiz that collects their information that you can use to contact them. These will no longer be "cold leads" but rather "warm leads" because they were on your site taking your quiz.
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How to Build a Quiz
There are many ways to build an online quiz, but one of the easiest ways is through a WordPress plugin like "Quiz and Survey Master." This plugin is a freemium plugin that allows you to do most things for free and with ease. A few great features:
- You can create a variety of quiz types
- You can create a grading system that has matching responses to each range of values
- You can create a form that collects lead information (ex: first name, last name, email address)
- You can create automated emails that are sent to quiz takers after they finish your quiz.
Getting Started on Your Quiz
Now it's your turn. Whatever industry your business is in, you can benefit from an online quiz using the power of internet marketing to bring your customers to you. Building a quiz may take you 3 hours, but the long-term benefits your company will receive will more than justify the investment.
Happy quiz building!