Ivoclar Vivadent Reprises “Just Cure It!” Bluephase Style Initiative

Company to donate $100 for each curing light sold to support breast cancer research
Posted: September 5, 2018
Edited by Dentaltown staff

AMHERST, N.Y.—In honor of Breast Cancer Awareness month, Ivoclar Vivadent will donate $100 for each pink Bluephase Style LED curing light sold in October to Susan G. Komen for breast cancer research. The company’s employees will also support the cause by participating in the Susan G. Komen Race for the Cure. This marks the sixth year of Ivoclar Vivadent’s “Just Cure It!” campaign, which was initiated in 2013.
“Each year we are inspired by how well-received this campaign is, and we remain committed to helping to fund the research that is so essential to finding a cure,” said Robert A. Ganley, CEO of Ivoclar Vivadent.
The pink Bluephase Style will be highlighted at the Ivoclar Vivadent booth during the 2018 American Dental Association Annual Session. With its Polywave technology, the curing light provides the broadest spectrum available to efficiently cure all dental materials and its specially designed light probe easily accesses posterior teeth. The Bluephase Style can be used cordless or corded, and its slim design and intuitive two-button operation is lightweight, very small and ideal for any treatment.
According to the National Cancer Institute (NCI), an estimated 266,120 new cases of breast cancer are expected to be diagnosed in the United States in 2018, which underscores the aggressive and deadly nature of the disease. While there is still much to learn about breast cancer, the NCI has reported a steady decline in breast cancer deaths since 1990, which is attributed to advancements in diagnosis and treatment. For more information, contact the NCI at the National Institutes of Health at cancer.gov/cancertopics/types/breast, or call 1-800-422-6237.


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