While doing product research on advanced-technology dental products, Erik Powers saw an ad for a Japanese toothbrush that used ionic action to disintegrate plaque. As soon as he tried it, he was so impressed that he knew that the environmental impact of the unique toothbrush could bring positive environmental change to North America. Today, Powers is using his
Soladey toothbrush to enter the $8.4 billion a year (U.S.) dental products market. He sees the light-activated toothbrush as a revolutionary idea who’s time has come.
“Japan has reduced its waste into the environment due to Soladey. Most people run water the whole time they are brushing. Because this leading-edge technology works with light and saliva, we have the potential of saving tremendous amounts of drinkable water”, explains Powers, who offers an affordable alternative to the $250+, which Americans spend on other types of toothbrushes. “If everyone would use Soladey, the U.S. alone would save 1.9 trillion liters of clean drinking water a year! Also, because the handle and rod last forever, there is considerably less packaging waste than conventional toothbrushes.”
Soladey represents the original, patented photo-catalytic, anti-bacterial action that is clinically-proven to be more effective than manual or electric toothbrushes against plaque, gingivitis, bacteria and bad breath. Additionally, Soladey is effective against carcinogenic Streptococcus and Lactobacilli mutans.
When exposed to any type of light source, the photo-sensitive Titanium rod, which is located in the toothbrush handle, releases ions which permeate the saliva to break down plaque on a molecular level. The technology is unique in that it has a long standing effect after brushing. This same ionic action works to also remove stains naturally without damaging the surface of the tooth.
Powers is directing an aggressive North American marketing campaign to dentists and hygienists; natural products, mainstream drug, and grocery stores.