1-800-DENTIST Supports Dental Industry's Launch of "Oral Healthcare Can't Wait" Campaign

Posted: August 18, 2009
1-800-DENTIST® SUPPORTS DENTAL INDUSTRY’S LAUNCH OF
“ORAL HEALTHCARE CAN’T WAIT™” CONSUMER AWARENESS CAMPAIGN
 
LOS ANGELES, CA—August 18,2009—Fred Joyal, CEO and Co-Founder of 1-800-DENTIST®, the nation’s leading free resource for consumers in search of a dentist, took the floor at the Dental Trade Alliance (DTA) annual meeting Wednesday, August 12th in support of the DTA’s “Oral Healthcare Can’t Wait” campaign, after Gary W. Price, CEO of the DTA, announced the launch of this national awareness initiative that promotes the importance of regular dental care and sheds light on the risks of neglecting oral health.
 
Sponsored by the DTA, a nonprofit association representing leading dental manufacturers, distributors and laboratories, this campaign aims to educate the public through national advertising, and by providing dentists with marketing materials to spread this message to their own local communities.
 
As CEO of 1-800-DENTIST®, Fred Joyal has personally written and appeared in hundreds of commercials educating the public about oral health, making him an ideal spokesperson for the “Oral Healthcare Can’t Wait” campaign. In this role, he joins an impressive lineup of industry leaders, including the DTA and Lanmark Group, the award-winning dental advertising, marketing and public relations agency that created the campaign’s website and collateral on a pro-bono basis.
 
“We’re ecstatic to have experts like Fred Joyal and Lanmark Group promoting this cause,” said Gary W. Price, CEO of Dental Trade Alliance. “Fred’s company, 1-800-DENTIST®, has been at the forefront of educating consumers about oral health for over 20 years and the industry expertise provided by Lanmark Group has been invaluable. By giving dentists the tools to help spread the word to their own patients, we can significantly improve the state of oral health in this country.”
 
The campaign’s free marketing resources available to dentists include:
 
·         Press release templates – Assists dentists in communicating with their local media
·         Television commercials – Can be personalized and aired online or on broadcast TV
·         Patient recall cards – Help dentists keep their patient base informed and coming in regularly
·         E-mail templates – Provide professionally designed e-mail messages to communicate with patients online
·         Newspaper ads – Can be customized to each practice and placed in local newspapers
·         Patient education posters – An easy way to spread the word to new and existing patients
 
“It’s a great honor to be asked to join this campaign,” said Fred Joyal. “Too few consumers realize the extent to which poor oral health is linked to other serious conditions like diabetes and heart disease. This is a great opportunity for the dental industry to come together and communicate this important message to the public.”
 
If you are a dentist and interested in marketing your practice in order to increase business and encourage oral healthcare awareness — or if you would like to pledge support in any way — please visit http://www.oralhealthcarecantwait.com.

About 1-800-DENTIST®
 
Founded in Los Angeles in 1986, 1-800-DENTIST® has become the nation’s leading free resource for consumers in search of a dentist. The service has matched over 6 million Americans with independent dentists, helping them to make an informed decision about their oral health. For dentists, the company offers the 1-800-DENTIST® new patient program, which provides potential new patients to practices across the country, as well as Patient Activator®, an internal marketing program that helps dentists communicate with their current patient base. For more information, visit http://www.1800dentist.com/for-dentists and http://www.patientactivator.com.
 
About Dental Trade Alliance
 
The Dental Trade Alliance is an association of companies that provide dental equipment, supplies, materials and services to dentist and other oral care professionals. Its member companies are distributers, dental laboratories and manufacturers located in the United States, Canada and Mexico. By providing the best equipment, materials and services to dentists and oral health care professionals, they are partners in improving the oral health of everyone. For more information, visit http://www.dentaltradealliance.org.
 
About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing and communications agency specializing in the healthcare field with a strong concentration in the dental industry. The company’s client roster includes Darby Dental Supply, DentalEZ Group, DENTSPLY International, Evolve Dental Technologies,OralDNA Lab, Inc., OraPharma, Inc. and Sirona Dental Systems. Accolades include (but are not limited to) three 2007 JASPER Awards, five 2006 MarCom Creative Awards, and four 2006 Jasper Awards. Lanmark also ranked 12th in NJBiz Magazine's “Best Places to Work in New Jersey” survey in 2006. For more information, visit http://www.lanmarkgroup.com. 

 
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