Can better dental hygiene result in better dental marketing? Internet Dental Alliance, Inc. (IDA) says "Yes" - especially when it's in the form of web pages that educate patients. Educational articles make site visitors linger longer, provide answers to common questions and make patient prospects trust the dentist more. That's why IDA's new Portals, or dental websites, provide hundreds of pre-written articles dentists can easily use to attract new patients - including dozens about dental hygiene and other topics of interest to prospective patients.
Another reason educational articles work so well for lead generation is that they make the dentist more visible online. IDA's Portals, which use its unique LeadFire technology, let doctors create hundreds of customized geo-targeted and market-targeted web pages within minutes, each containing the kind of professionally written content that prospective patients are searching for online. The more pages a practice has online that are relevant to their markets, the better the chances are that they will show up in the search engine results pages (SERPs) and their dentist website will be found online.
Read the full article here: Dental Marketing + Dental Hygiene? New IDA Websites Educate To Get New Patients