Dentistry Uncensored with Howard Farran
Dentistry Uncensored with Howard Farran
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1087 Mobile Dentistry with Anna Cowdin: Dentistry Uncensored with Howard Farran

1087 Mobile Dentistry with Anna Cowdin: Dentistry Uncensored with Howard Farran

9/20/2018 2:36:12 PM   |   Comments: 0   |   Views: 203
Anna Cowdin grew up in Boerne, TX, graduated from Wake Forest University with a major in Psychology and Minor in Chemistry. Worked as a dental assistant then in dental real estate before attending Roseman University College of Dental Medicine in South Jordan, UT. She is a mother of almost 2 year old Emerson and 3 month old Dillard. Anna and her husband, Adam, started Nomad Dental, a dental office built in a tiny house, during her last year of dental school. They are now up and running with 4 location in downtown Dallas. Anna also just launched Flossy Fix, a subscription box where she chooses dental hygiene products specifically for each subscriber.


VIDEO-DUwHF #1087 Anna Cowdin


AUDIO-DUwHF #1087 Anna Cowdin


Howard: It's just a huge honor for me today to be podcasting interviewing Anna Cowdin who grew up in Boerne Texas she graduated from Wake Forest University with a major in psychology and a minor in chemistry. She worked as a dental assistant then in dental real estate before attending Roseman University College of Dental Mission in South Jordan Utah, where she just graduated what five months ago. So how many how many classes have they had?

Anna: I think I was the fourth one like the first one to actually where was all full all four classes.

Howard: Nice, she is a mother of almost two year old Emerson and three months old Dillard. Anna and her husband Adam started Nomad dental a dental office built in a tiny house during her last year dental school they are now up and running with four locations in downtown Dallas. Anna has also launched Flossy Fix a subscription box where she chooses dental hygiene products specifically for each subscriber. I mean man talk about hit the ground running you have four locations.

Anna: We do we got in there actually really big building so they're you know 40,50 floor buildings down in downtown kind of within a quarter mile of each other.

Howard: So Anna you know and I'm so proud of you I mean most people you know I graduated dental school May 11 and my office opens September 21 but nowadays these kids come out of school and all they want to do is whine about their associate job and they hate working for DSO's is like okay well you've been working for six different DSOs for five years what has to happen for you to start their own do you think baby boomers like me who's 56 were more inclined to go start up out of school than Millennials are today?

Anna: Yeah I mean I think that it there's not a lot of great job opportunities as a new graduate right nobody really wants to hire you because they're like well you know you're way too slow you keep me keep me behind and everything but I think that people are so a little too scared to go out on their own they're told over and over and over again in dental school like you don't know what you don't know you're a scary beginner and you don't know what you're doing and you need to go work for somebody for five years before you're you know able to actually do it on your own and I think you know it puts everybody in an analysis paralysis. We don't have time we don't think we can actually go out on our own because we don't think we know enough and we don't want to go get a job working for somebody else or working for a DSO or just kind of ground down all day work in six seven days a week. So I don't think there's a great option as a new graduate it's hard.

Howard: Who's telling them this I mean who's telling everybody in school is they got to work for a DSM you see it sounds like incentivize behavior. I mean is that DSO's coming in and giving free pizza lunch than having a speaker from Halloween 3 come in?

Anna: Some of those are getting cuter some of those are pretty beautiful ladies coming in trying to tempt you into their DSO but yeah I mean a lot of them are coming in bringing you lunch and then they're telling you all the glories of a DSO saying you have to have a mentor we're gonna get you so much CE, you know just right now you're just a beginner listen look to look at everything we can teach you in the next year or two as long as you work for us and I think a lot of people are scared they're scared that they don't know enough and you know what I am a beginner right I'm new to this I haven't seen everything but you know there's dentists that have been doing this 60 years and they still haven't seen everything, so it's all different everybody's so different they you never really know what's gonna sit down in your chair that day anyway.

Howard: That's what I like that's the theme song the theme line from pawnshop what he likes the most about pawnshop is you never know what's gonna walk in the door.

Anna: Yeah that's dentistry.

Howard: That's my only favorite show on TV have you ever see pawnshop?

Anna: Yeah I love that show.

Howard: I know it's a great history lesson it's a great show and plus he's so handsome he's an old fat bald guy you just can't get any more handsome than that rick guy on pawnshop but it's true I mean and the other thing about being out 31 years is that everything you learn in dentistry is pretty much yesterday after five years I mean I can't go any filling bonding I mean just there's nothing you learn to dental school that you'll be doing 31 years later, except for the algebra and trig and geometry it's really great that you spent all the time learning that because that really...

Anna: Organic chemistry

Howard: oh yeah so the thing so yeah that's what I see in the dental school I see the DSO is coming in always bringing free lunch they get everybody there and they got a really hot well speaker that's just you know you Socrates said no humans only work on greed or fear and they just put the fear of God into you but I ask people listening just show me the data. I don't know why everybody I run into quits there DSO job after a year but then they just jump into another one and another one another one. I talked to a lady last weekend right here in my backyard five years out of school she's on her seventh associate job.

Anna: Yeah that's not surprising at all.

Howard: How many do you need before you I mean how many times would you have to stick your tongue in a light socket before you say I'm not doing it I only licked a nail one time I have five sisters my older sister told me she goes Howard I was like then put your tongue on this nail so I did oh my god knocked me it knocked me on my back I mean I've never licked a nail again but I would like to see the data on the employee turnover as an associate and I don't want to throw the DSO's under a bracket because I see the same thing in associateships.

Anna: Yeah

Howard: Dentists didn't go to school eight years to be your employee.

Anna: Yeah they don't nobody wants to work for anybody else you ask any dental school first year you say who's gonna run their own dental office everybody raises their hand but maybe one person maybe two and by the fourth year it's the same but everybody is fearful of just getting out there and doing it which in reality it's hard I mean we don't have a lot of people coming in right now but we're getting there we're in week two of being open and yeah starting it from scratch is hard because you just you kind of you're not guaranteed a salary every day like you are at a DSO or and associateship. So I think that's that's a big deterrent for people and a lot of people don't know where they want to live a lot of Millennials kind of can't really commit to things we have a little bit of a fear of commitment and kind of an expectation that day one we're gonna be you know real successful but it just doesn't happen particularly when you start a new office you got to work really hard at it.

Howard: So tell us about Nomad Dental, you said you have four locations?

Anna: So yeah so it's a we have a tiny house it's it actually looks exactly like a tiny house you can find us online and there's like a video tour of everything and it's a dental office and here it is behind me.

Howard: Will you start a thread on, dentaltown has 50 categories and one of them is practice management. I wish you would go to practice management and say Howard made me do it you know start a thread on this and then all then I'll post this podcast after in that thread.

Anna: Yeah so I started one on the office design or something one kind of asking for people's opinions just to see if anybody had any yeah but I didn't call it Nomad Dental I called it something I can call it start a new one and but yeah it's a tiny house we drive around and park outside large office buildings so the employees can come down for 30 minutes hour during their appointment during the day so they don't have to take off work.

Howard: So which sub category was it, I'm under office design location?

Anna: I don't know I titled a mobile dental office advice there it is of my app. I had a few people comment I think a lot of people think it's an access to care unit which is what most mobile offices are going to retirement homes or schools and things like that.

Howard: Mobile dental office I'm on the thread right now my iPhone thank you Steve Jobs.

Anna: Yeah I love that app.

Howard: Everybody's publishing all these things that how Steve Jobs was a horrible father and I just think it's so funny how he gave the world an iPad and I I mean all humans are extremely complex and but who was that Marilyn Monroe said good girls never make history, I mean I would go as far

Anna: Well behaved women or something like that I think maybe they changed it to sound a little bit better.

Howard: Yeah I mean I think that all these people are that I mean if you're a normal moderate person you probably didn't do anything. I think if you change the world I mean they they do the same thing with um you know all these Henry Ford they show the dark side of Henry Ford it's like okay but I'm pretty sure he started Ford.

Anna: He did some good stuff.

Howard: Yeah and when you look at the things they did I say okay well next year at your Thanksgiving dinner I wanted to see what you said about jobs in Henry Ford and see if you don't have one crazy Uncle Eddy that's the same thing your enemy but no one's talking about Uncle Eddy.

Anna: Because he's not that cool

Howard: So I'm gonna say I am podcasting Dr. Anna Cowdin.

Anna: You know my last name was Dillard it was much easier you could say Dillard's like the store you know and they would they would spell in a second.

Howard: So I just put I am podcasting Dr. Anna Coqdin right now, do you have any questions for that that is amazing. So you've been out of school five months and you have four locations?

Anna: Yeah so my husband so we started at my third year and my husband I started working on it and the third year and kind of built it all in everything so by the time when I graduated everything was already built and done and so we started you know taking some marketing photos and reaching out to buildings and we've got four locations we actually have a fifth one that just contacted us last week seeing if we could come there and we only have space for six locations so we go to each one once a quarter we rotate between all of them.

Howard: So what do you mean you only have space for 6 location? So the dental office is on wheels and the location is what?

Anna: An office building.

Howard: An office billion so how big is the office building let's talk logistics, how big is the office building?

Anna: So some of them it kind of depends they're like you 50 floors they're real big very very big buildings downtown Dallas and we park outside either we hood some meters away parking like a pay lot and pay for parking and we stay there for two weeks at a time and then we go to the next place but each place isn't that far from each other so if you have an emergency and you're at location one and where it you know location three then we're you know less than a half a mile and we can get you an uber to come to our other location and drop you back off at the office so you can keep working.

Howard: So right now you have five locations two weeks apart but your business model is six locations two weeks apart. So where did you get that business model at? So that is six times two, that would be every month and a half I mean....

Anna: Yeah well so we go to each place for two weeks so we're you know each each month we can go to two locations. So the idea is that we take up three months we see all six locations and then we go back and do it all over again.

Howard: So every three months you see all six locations?

Anna: Every three months.

Howard: So that's very very interesting. So you go to these fifty storey buildings because is your target market people who work downtown in a 50-story building and don't want to have a dentist close to their home because they spend you know 40 hours a week in this 50-story building.

Anna: More than that 80 hours a week in that 50-story building, I mean these are these are the you know the workaholics of downtown Dallas and we they can't commute if you ask you know most of the most of the people I saw in dental school would say you know I work and I just don't have the time to go anywhere and then a lot of them couldn't even be at the dental school because it would take too long. So they need something close to them efficient fast something that's the most convenient you know in a day of like Amazon Prime I can order my groceries to my front door, man I could order things and I'll show up later that day we can order everything to our door and kind of people expect that now and I think healthcare is a little bit antiquated right now with you know the doctors only open from 9:00 a.m. to 1:00 and it's a 45-minute commute and then you're gonna wait in the office for 30 minutes and then the nurse will see you for ten and then the doctor will finally come in you know it's rough and I don't think it should be that difficult to see a doctor or a dentist. I don't think it should be this big waiting game where you're trying to schedule things around you know these random hours way out in the suburb.

Howard: I got it really who's the most famous dentist on earth?

Anna: I mean you, should I say that?

Howard: No, no i'm not even close.

Anna: I don't know, who is? I mean in my head Dr. Appa is probably the most famous dentist to me right now, you or him you know.

Howard: Who did you say?

Anna: Dr. Appa is pretty famous to me.

Howard: Oh you know we had him on the show

Anna: Yeah I listen to probably all your podcasts.

Howard: okay but it's Walter Palmer you who Walter Palmer is?

Anna: No

Howard: He's the dentist who shot Cecil the lion.

Anna: Oh yeah

Howard: He got a hundred million dollars of free media coverage I mean it was just unbelievable I mean look at even Nike what might have an extremely controversial ad campaign because they know they knew they know what tribal monkey I'm gonna do they're all gonna talk about you know what you should do you know would be your best marketing campaign and I'm not even making this up I do it because you know in the Supreme Court case they they keep looking for the perfect case they when they want to vote YES on something they they wait I mean they only do I mean it's something like not even on like I think some 20,000 cases will be referred to them and they'll do like 200. You legally cannot give flu shots and the number one chance that one of your patients will leave and not return in six months and then be dead is cuz they died of the flu kills about eight to 38,000 people a year I'm talking about seniors.

Anna: Yeah

Howard: So I can't give a flu shot in Phoenix, the state of Tennessee just passed it finally Tennessee so like right now like I can't go to a dentist or my oral surgeon and get a flu shot but I walk into Walgreens a pharmacy tech with nine months of school they have my flu shot. So what you ought to do is you want to offer flu shots when you pull up to this building so all these people would come down and then you should make a posters I would say by the way support me because I'm a Doctor of Dental Surgery and I'm not..

Anna: and I can't do it.

Howard: Legally allowed to give the flu shot but then have the Walgreens tech from you know three blocks away so you see here's charlie he went to school for nine months he can give it to you three blocks out of Walgreens but I can't give it to you here in your parking lot and I'm a doctor of dental surgery and the news crews would all be out there in a second saying...

Anna: This is crazy

Howard: and then the state dental board has this mother straight out of dental school offering the flu shot at cost like you know whatever the flu shot costs, I'm selling it at cost I'm volunteering my time eight to thirty eight thousand people die each year from the flu and I'm just doing my job so how could a bunch of older older grandpa people that Texas board of dental, they can't spank you they could spank me they're not gonna spank you. I mean and you would be on the Dallas evening news you would be on the newspaper your website would blow up I mean I'm not making this up.

Anna: Yeah well it's like they dentist who did the dance he was you know just dancing the guy from South Carolina he's all over the place he was on the Today show just for dancing I was like man I could do that I'm pretty bad at dancing though.

Howard: but I would I would seriously consider it because you know like in media, if it bleeds it leads they tell you a nice story about a kitty cat found in a tree no one's gonna talk about it, you know you have a fire and earthquake or hurricane or some little innocent blonde mother of two who and they're gonna they're gonna take your license away because she was giving flu shots so grandma wouldn't die I mean my god.

Anna: I would be an international hero.

Howard: Well you would certainly I would say this if you did this you would get I guarantee you it would be at least 1 million dollars advertising. So what does the average square foot of your five and your business model 6, so you're gonna have six offices and these offices are how big and how big of an office does it have to be? Are you in there now or in the mobile dental?

Anna: So I'm yeah I mean this is this is my trailer I'm here now and we're outside a building it's called Chase Tower. We don't really have like a requirement like your building has to be this size more of what we look for is we talk to the property managers and we're looking for buildings that want us there. So some buildings are not that interested they just kind of don't really care they're just there to house the tenants and some some buildings really want to serve their tenants so they want to offer them benefits they want to offer them like the building we're going to next week is having a Health and Wellness Fair for the whole week so they've got all these health and wellness vendors from all over Dallas coming in and we're gonna be inside having a booth and we're also going to be outside so people can you know make appointments well be there for two weeks. So we're looking for buildings that really are looking for these services and that's the kind of trend now is that these big multi tenant buildings in the downtown areas are looking for ways to get tenants to want to lease their space. So you know you can't just be a regular building anymore people want amenities they want the gym they want you know vendor weeks where you earn them free lunches and things like that they want a Starbucks in the lobby they want all these things and if you can offer a better deal then they're gonna pick your building to lease instead so that's sort of the look of it.

Howard: So you don't actually rent any space in these buildings?

Anna: No we just pay for parking.

Howard: and what do they charge you for parking?

Anna: 130 bucks a week maybe

Howard: Wow so is it a trailer you pull behind a truck?

Anna: Yeah

Howard: What they call a fifth wheel or driveable?

Anna: My husband just came in parks it parked it out here last night and we set it up and yeah I mean if you google it you can see some some pictures of us yeah we just haul it behind our truck and we set up and we pay about 130 bucks a week to park and we're usually either hooding the meters like right in front of the building or we'll be you know around the corner or something in a pay lot you know those surface Lots that you just kind of pay to park for a certain amount of time.

Howard: So you're on your website you said Google you have that video. Yeah so that's a so who designed that little house I mean it's very...

Anna: I did.

Howard: Wow well tell us tell us about you I mean I'm just so impressed I mean talk about an entrepreneur I mean you didn't have in her I mean it seems like everything you do is an original thought how did you creatively design that little house and how many how big is it how many operatories is it who made it tell us everything.

Anna: I designed it I didn't really want to I tried to find other people to do it I tried to hire a company to do it and they actually ended up kind of giving me the runaround for a couple months and then eventually just refunding me my money saying that they couldn't do it and then I finally went to Ben Co to see if actually I reached out to a bunch of dental equipment companies and then nobody would call me back so I ended up with Ben Co because they called me back and I told them about it gave them the layout it's 255 square feet and it is just you know they have a certain formula for how big everything has to be to fit in operatory and I said I got to have three ops I got out of sterilization and I want a little bench for people to be able to wait and they you know worked on it worked on it worked on it just couldn't get couldn't get it done and so finally my husband and I went out in the driveway and over Christmas and we drew the thing out in sidewalk chalk in our driveway and I just looked at it and I was like well this is it I guess and so I took a picture I sent it to Ben Co said this is the layout let's you know draw that up and I'll send it to the builders and so I had a builder in Utah Alpine tiny homes build it and then we actually just got a entire solar system so right now we're running a hundred percent off solar and they installed that just a couple weeks ago.

Howard: You're a hundred percent on solar.

Anna: Yeah and the only we've got a backup generator in case you know it's kind of a cloudy day or you know we're running too much power and it'll kick on to just recharge your batteries maybe go for like an hour and then it'll turn off but otherwise we're on 100% and we've got all of our own

Howard: Is the battery a Tesla car battery?

Anna: No Tesla is not the not the option for something like this it's actually a company called Humless and they are out of Utah the guys are all from South Africa they're actually they actually came down to Texas stayed at our ranch and installed all the solar stuff just a couple weeks ago so it mean it works really well they did a really good job it's all perfectly timed so that at night it keeps everything cool without running the battery down and I mean they did an amazing job and then we're all self-contained with our water so pretty much we can pull up anywhere we can go anywhere that doesn't have water didn't have power and we could we could rent a full office.

Howard: So these guys in Utah are from South Africa?

Anna: Yeah

Howard: Where Elon Musk is.

Anna: Yeah but they don't love him I think I didn't hear great words about Tesla spoken.

Howard: Is that right why do you think and why do they not love them.

Anna: I think they just well they I don't know if they like Elon Musk gonna have a Tesla they just didn't they didn't think that their technology was the best technology which I did I contacted Tesla actually to try to get them to do a solar system or if we could do the solar like shingles that they make and they said they they haven't tested it enough to be able to use them yet so they were they're kind of they're not quite there. These people they really have it together I mean they've got the system programmed perfectly so it works perfectly for us and they go in and you know customize it but it's it's pretty cool.

Howard: and what is we got remember that advertising technique I gave you?

Anna: Yeah

Howard: What was the most successful podcast of this year so far which one had the most views, when Elon Musk smoked pot Joe Rogan's podcast. See my point?

Anna: Yeah disrupt.

Howard: Here's the first CEO of a Fortune 500 company smoking pot live on YouTube and what happened to it every single media company covered it that things went instantly. So maybe you should be smoking pot while you're vaccinating Grampa with the flu shot.

Anna: Yeah I think that would that would get me some some views.

Howard: So what is what is that company that solar company?

Anna: Humless yeah and they've got little generators that you can like like a personal generator so you would go and you know take your say you're going camping or something and you need power you take your little generator with you and you can charge it up on the solar and charge your computer or whatever you need and then they have really big ones. The guy that actually installed this runs his entire house off solar he has 40 panels and everything is perfectly program so if he only uses solar it's amazing. I mean they do a really good job but yeah I mean our end goal for all this is to have a bunch of these trailers and either we own them or we franchise them and part of that is I want to be able to provide a really good opportunity for new dentists because again I don't feel like I had one and I didn't want to come out work for a DSO and kind of be under their thumb and I'd love to be able to hire new dentists as associates in a trailer like this or have people be able to buy them and franchise it from us and run it as their own office because it is it's kind of freeing you can go wherever and you know if your location doesn't work you can pick up and move it if you don't want to be in the city you can go rural, all sorts of things.

Howard: Wow that is just amazing, and Humless is on Twitter its @humlesspower and they are out of Linden, Utah is that a suburb of Salt Lake?

Anna: It's like a couple hours south I think I didn't realize they were from Linden until after the fact until they'd all driven down.

Howard: Now are you on Twitter too?

Anna: No I do only Instagram I deleted my facebook about a year ago because I just couldn't I couldn't deal with it you know what it was the Hillary Trump thing I stopped listening to the news I deleted my facebook it was too annoying that's when I started listening to like every podcast ever and now I only listen to your podcast really.

Howard: Well that is exactly why I started the podcast for the Trump Hillary thing.

Anna: It was to annoying.

Howard: It was great listening to the Townies because here we have this dentaltown app and it didn't even have a podcast section so I did the first podcast on dentaltown and now there's 60 people doing dental podcast and they say I'll just love it because they're on their way to work and they they you know it used to be when I was your age you know the local study club would have like one lecture a month maybe after a long day at work and then you have rubber chicken and rice pilaf and the new speaker you know usually somebody you know usually you know the periodontist across the street for me that you've heard yeah and now with the podcasting you can listen to you know 60 different people in dentistry you know all the content in the world. So where does all this entrepreneurship I think I figured you out in a nutshell it was your birth and childhood on a ranch because we're very I mean they don't delegate anything I mean if you're a successful rancher you do it all. Is that was it was are you a little cowgirl from a ranch?

Anna: I don't know we my family owns a ranch but the where he lived was just a small town. I think you know I really think a lot of it was just my parents told me over and over and I could just I could do anything I wanted to do and they never never shut anything down it was just a and really from when I told them hey I want to do this they were like yeah go for it why not it was a there was never a concern. I heard a lot a lot more concern from other people you know professors in school and things like that telling me oh you know you sure this is gonna work you know why would anybody want to do this, so my parents always just encouraged me to do do whatever and I think it just yeah I mean I just I just jumped in with both feet and kind of didn't look back which was you know scary sometimes I think about it and I'm like man I don't know so bad and it is I love it and people have a great reaction to it when they come in when they see it it's different than what they thought it would be and yeah I think it's a really fun little space.

Howard: So what was the drive to go solar was it more so you didn't have to plug into the electrical service in a parking lot or was it marketing?

Anna: Well so yeah I was never marketing it was more and you know I like the environment but I'm not some I'm not a crazy eco-friendly person a lot of it was just I didn't want that generator sound I knew that people wouldn't let us plug into their power and then I didn't want that sound of that generator because it's such a such a loud environment especially right when you're walking in the office it's really loud and right when you're leaving it's really loud and I wanted something easier I didn't wanna have to run on gas all day or propane all day it's just a huge waste and so we looked at solar and yeah and they actually were able to do it do it better than I thought. We've got 15 panels on the roof and they had this big ol unit generator and inverter and all that that's just keeping it all going.

Howard: That is amazing.

Anna: Yeah so we just we just have to we use maybe five gallons of gas every three days or so and that's just to charge it if we're having a cloudy day.

Howard: So then your marketing is just location location location you're going to a 50-story building, how many how many humans do you think are in a 50-story building working?

Anna: Oh a couple thousand at least.

Howard: Wow and you only need one dentist three eighteen hundred and fifty people so you're going so every two weeks you're going to like another city of two thousand people. So what is the marketing mostly that when they pull it and go to work they see your little house there and you're sign?

Anna: Yes so some of its that a lot of it's the property managers they send our information out to all the tenants so they they you know send our brochure out in their email blasts every week and then usually will come in the week before that we go to the building and kind of sit in the lobby and people walk by and meet us and you know wonder if I'm actually dentists because I look like I'm eighteen or something and it's a yeah I mean it's a lot of kind of word-of-mouth at this point because we don't have a lot of money to do you know big marketing or anything we can't compete with the dentists who do the the billboards in downtown Dallas and all that so.

Howard: Everything is spend so what I used to do when I came out of school you know I opened up mine I was 24 years old how old are you?

Anna: I'm 29.

Howard: 29 and I was 24 so the only advantage I had was I was already bald so they thought you know maybe I was 29 but when they'd say yeah I'm whenever they say you know you're pretty young I say no man I just walk out of school I got all the latest and greatest technology you know and then you you spend it that the guy who's my age well you know that was you know everything he learned was 30 years ago you know I mean...

Anna: He's too old for this.

Howard: His first patient was Fred Flintstone. So how much how much money do you have wrapped up in this Nomad Dental, this movable house?

Anna: So yes everything included trailer-truck materials everything the whole thing is two hundred and fifty thousand.

Howard: Nice and you're thinking about franchising this opportunity to other grads?

Anna: Yeah eventually you know like I said it was it was a hard thing to be graduating and just I didn't I didn't like I had any good options I kind of look around me like oh man and I should do this or this but all of them just kind of were terrible and even everybody I graduated with all their job options are kind of limited and nobody really wants to be doing what they're doing. So I thought you know what if I did this and what if we you know could own some and people can come work as an associate and or we can franchise them and then people can have the idea that they're owning their own office and it's you know it's the same idea is a DSO but it's but it wouldn't be right like because I think what happens is DSOs the management of them has to removed from the actual patients and the actual doctors that are there to understand you know what they want and what they need and how it all needs to be run and like as a new graduate I think you can do it on your own like you can you can come and do this you can you don't have to be an associate you can own your own office but I also know that Millennials don't really like commitment I mean look at me I'm in the trailer I can drive away if I don't like it I guess but they don't they don't like commitment that much. So to give them this opportunity to have a mobile office and they can you know say they want to live in a city for a few years and then they decide they want to move out to the country they can take their office with them and so I think it's a it's a good opportunity for people and I really enjoy it and I think that the patients enjoy it and so I'd like to expand it to other parts of the country or other cities and you know we have people in Austin that are driving to Dallas to see us so I'd love to open one in Austin and Houston things like that I think it would be a I think you'd be a great service I think people that work really hard you know a lot of people have two parents that work now so both husband and wife work they got kids at home and daycare they can't afford to take off of a whole day of work just to get out to the doctor or the dentist they got the pediatrician they've got they've got all of it and we can't you can't do it all it's too hard, you know I've been there do that it's what I do and I just can't I can't do it all so you need you need somebody to try to help you out make it a little bit more convenient for you.

Howard: So what do you do so that's a well first of all you said so many things I want to talk about. I mean yeah if you could just sum up what you know the only two countries that make a car is Japan and Germany I mean you know the second tier is America's Chrysler, Chevy and Japan on our Koreans cars high-end days I mean look look at Samsung I mean other Korean refrigerators I mean you talk to any service tax there they just tell you they're just horrible. So the only two countries that make anything of high quality or Japan in Germany and what do they do that's engineers all throughout like you go to Boeing you go to Boeing their management is in Chicago and they make the airplanes in Seattle the Japanese are like what the hell because in Japan...

Anna: That doesn't make any sense.

Howard: the whole plant is a square mile and everybody in management is an engineer and they all eat together live together fraternize together and all they do is engineer a great car that lasts 250,000 miles but you know in America you know the American car companies they outsource every part from vendors all around the world they barely assemble it in time most of the management is not even engineer and then and than people think so what you said is why I got to go back in history just cut someone for it a lot of people ask me if I'm interested in DSO or if I'd ever interfere with a DSO.  So well let's go thirty years ago I never believed in it from day one I had a million opportunities mmm-hmm but what I did is I believe that the whole value of Dentistry the whole hundred and nineteen billion dollar industry is when human hands a dentist's a buck and everything else is periphery it doesn't matter and so what I did is I saw the same mark that you did 30 years ago or these dentist coming out of school, what I was noticing us I knew a lot of really good dentists who were job hopping associateships. So when I start doing emergencies where I go down to a center I would read 2,000 square feet I would go in there and I do these for no money down just wanted to tell you this story because you might take some ideas from it. I go in there I'd say how much you want for this they go okay we'll rent this for $13 a sqft for three years I said okay I'll pay $20 a square foot for five years and they said okay so what do you want in return, I said you do the build-out I give them the plans square dental office plan it was in 2004 it was 1200 and it was four operatories and 1200 and then I would go to the bend co's of the world that shines a pattern I give him the hole all the equipment and they'd say okay I want a hundred grand for all this said no I'm going to lease it over 60 months lease to own and after last payment I own it then I would go to my my team and I would sacrifice the lease performing assistant hygienist front office put them in there and then id find one of these associates who's been job hopping and job hopping him but just for some reason they yeah couldn't pull off their own deal then I would even tell them that was at lease to own and then I put them in there and said I'll pay you 25 percent of what the house collects so they go in there and I had no money into this zero money yeah no training nothing and then as soon as they were steady then I walk it down to Chase Bank and I'd say does this qualify for SBA loan for $250,000 and as soon as the qualified I'd walk in there and I'd say hey young associate sign right here and this whole office is yours and it's our you kidding and they'd cry and so I had no money into it and usually within 24 months got a check for 250,000 dollars and I was doing that while orthodontic Centers of America was publicly traded on the New York Stock stock exchange a billion dollar valuation a dozen in the Nasdaq and every one of them imploded because they thought the business of dentistry was volume discounts on supplies and equipment and marketing and all this stuff and it's not man you get a horrible doctor and it's a horrible business and you get a great doctor they don't need anyone else so you could take that turnkey solution words they could come out of school and you could make it all happen to them and then if and then if it works out in 24 months you prequalify their SBA financing

Anna: and it's theirs.

Howard: Oh my gosh it's just that's the few I mean private practice will be here in thousand years and I'll show you one more factual point of why DSO's don't have a leg up as that is even your best dentist who go to that small town I mean you were born in Beiber?

Anna: Bernie

Howard: Bernie, I'm thinking of...

Anna: Justin Bieber

Howard: Bernie I mean you could probably go find it down as a start of their lose 25 practice there for 40 years of 65 and what does he still need a 65 new patients, how do you need more new patients after 40 years on a 5,000. So that tells you how incredibly difficult it is to keep customers alive man it's one thing for Apple to keep you as an Apple user for life that's why Warren Buffett's buying into he says they don't have to innovate they don't have to do all these things yeah but like their iPhone are gonna always be iPhone users it's a great cash flow machine. So you can do that with a coffee or a phone but in a human relationship where I lean you back you have to trust me I'm selling the invisible I tell you have four cavities and you don't even know if that's true or not and then I give you a shot I mean so many things can go wrong that nobody can monopolize this is why it's going to be a cottage industry for a long time because it's so personalized.

Anna: Yeah and I think any patients are starting to realize that the DSOs you know they kind of feel like herded cattle going through those offices like oh well if you want to do with this oh well if you do today will give you you know another $200 off and it's like well now you're you're devaluing the product like don't devalue it it's already at you're already offering them a really cheap product and sending your crowns of China and all sorts of things so it's a I mean it's I don't think it will last I think some people I think there's a place in dental for DSOs but I also think there's a place for a better a better option and I don't really think it's out there and yeah I mean I'd like to be a part of it. I also think you know this thing itself has required me to be so efficient with my use of space and my use of products like I don't have a ton of space to put everything so I pick the exact things that I want and I don't waste any space every single square inch of this place is planned out and used and I think that's a really important thing for especially a new dentist to know and to learn because there's so much wasted space and wasted materials and wasted everything like you know over ordering all sorts of things in people's overhead that I think it it helps us to be very small and efficient.

Howard: Man your so damn cool, you talked about how you went out of the driveway drew a chalk right and a movie you gotta watch is the founder Ray Kroc the founding McDonald's his autobiography is amazing but you know when you know that the McDonald's brothers tried to pull it off but they just couldn't pull it off and he bought it and when he used to build the new location same thing he found that they would lay the foundation the architects would draw out the whole thing then they'd get all the all the employees and they'd say well what's wrong and and I would say well you know every time I'm bringing the French fries to the counter Howard turns around with the malt and knocks me down and they would go over everything and they do they would fix everything on chalk and then they'd go to the next okay and they keep doing that until they had their franchise model down. Have you gone back to Ben Co and showed him your final product?

Anna: Yeah well so they actually drew it up in a CAD drawing for me because I don't I don't have that software and so I took the photo and I said just draw this up and they they drew it up and they were like you know I don't I don't think this is gonna work for a lot of what I got from people was a pushback of you don't really know you don't know what you want you don't know what you need you don't know how it has to be which was hard cuz I was new and I was like yeah maybe they're right, maybe I don't know but you know what I do know. I was you know I was doing dentistry every day in these terribly laid out operatories at my dental school and I was like man I can see how this would be better if it was like this and it was like this you know we did a like during our soft opening kind of the one of the first things we did was a two days of free dental care for the Dallas Police Department so we drove to the police department parked right outside the officers could just come right outside and get in and get in our little chairs and I saw 50 officers in two days and we were just going through as fast as we could you know trying to keep them all on time and this thing ran like a machine, it was great it worked so well the layout was perfect and I you know I wouldn't change anything about it which is the funny part because I was just waiting for something to fail because I just kept being told that it wasn't gonna be right and that I didn't know what I was doing. So yeah I mean it was it was interesting and I think that I think that yeah I wouldn't change anything about it I think we did a great job our sidewalk chalk worked out.

Howard: Well that's the best P.R. news the Dallas police department has had all week.

Anna: Yeah

Howard: Didn't they just have a female police officer shoot her neighbor?

Anna: Yeah probably

Howard: Did you hear about that?

Anna: Yeah yeah it's they have a rough time down here that was part of you know...

Howard: Don't you think they'll find out it was her boyfriend. I was trying to think of what are the odds I could actually drive home how drunk would you have to be to drive to the house next door your key doesn't fit but somehow get inside and shoot yeah shoot the person living there yeah I'm pretty sure that's a lover's quarrel but you did something else that's amazing Flossy Fix is that a is that an experiment is that working tell us Flossy Fix.

Anna: So I just I just launched that maybe a week ago and I'd say it's sort of an experiment I don't like there's a lot of subscription boxes out there that'll send you a certain brand of you know like their brand of toothbrush and toothpaste or just toothbrushes really and I felt like I kept getting questions from people like oh you know what's the best toothpaste what's the best this and that and so I've ended up doing a lot of research on all sorts of dental hygiene products which I mean I don't know about you but I think most dentists don't really look look into that sort of stuff and all the ingredients that are in them or not in them and kind of you know the marketing of whitening toothpaste it doesn't even do anything why don't even have any kind of whitening product in them they're just saying whitening on them and I think people don't know I think the consumers are uneducated and I'd like to help educate them. I think that using the right dental products at home are such an important part of taking care of your teeth that is a little bit under under utilized so I started Fossy Fix it's basically you you sign up every three months I send you a new box and you get a toothbrush toothpaste and some floss or a flosser and then a couple other things maybe some xylitol candy or some xylitol mints or you know some interdental brushes something else I found that that I like and you can sign for a year you can sign up for a month at a time but then at the end of each box I send you a survey about what you like or don't like and you'll write me back and say man this toothpaste tastes terrible and then I'll you know make note of that and I'll send you different toothpaste next time and so I think yeah people don't people don't know I was just doing some research on a mouthwash earlier today and it has you know an acid in it and I was like well that's kind of rough gonna be rough on your teeth with that you know swishing around with an acid right after you know you've eaten a bunch of acidic food and all this like I just don't think this is right. You can do research on the mother other mouthwashes will discolor your teeth those sorts of things so people just don't know particularly for kids I've got a kid's box and a box for babies which one I you know and I had kids it was hard for me to find non gross bubblegum flavored things and you know like it's difficult to find hygiene products for babies and kids people don't know when they're supposed to start brushing and what they're supposed to brush with so yeah. I plan on including you know research and information about each product in the boxes so that people can know how to use them and why I'm sending them to them but yeah so it's kind of an experiment right now.

Howard: So on Instagram Flossyfix, one word love it and what's your tagline I saw it on your website tagline Flossy Fix, keep it Flossy.

Anna: Yeah that's also on our doors in here in our in our tiny house.

Howard: Guess what's the first thing that made me think of, it was Ron Burgundy Keep it classy San Diego.

Anna: Yeah that's what it is.

Howard: Is that where you got it?

Anna: It was like people say keep it classy and I'm like oh yeah you know keep it Flossy that's kind of cute we needed a thing we have a actually it's a decal on our doors in the in our office here let's keep it Flossy when you leave.

Howard: You should just keep the joke going you should say Dallas and comes from used to mean root canal or tooth ache. I mean so well so your website is www.flossyfix.com

Anna: Yeah and cratejoy a site that helps you start subscription boxes that kind of manage all of it for you and I knew I had too much going on in my life to try to manage it myself so I signed up with them and yeah they like give you all the analytics and it's really easy through their website and so I signed up with them knowing that it would just make my life a whole lot easier.

Howard: So that is amazing so you found a because you can outsource something if you can add value to it. If you get about you it like I have a dentaltown magazine I can't I can't meet my magazine better with the paper so I buy the paper the printing and all this stuff so you are gonna add any value with the logistics of the deal so you cratejoy and and then there so what does it call the prefix o Flossie what do you call that - fix -?

Anna: Yeah flossyfix.com

Howard: and did you like that - in there?

Anna: Yeah that's just how they created it.

Howard: Can you get them to remove the -?

Anna: No

Howard: Did you ask?

Anna: Yeah oh yeah I did and they said that's just how it was what I can do is make it might like make my own website but again it's just sort of I don't think I think cratejoy does it better so.

Howard: Why don't they just take the - out?

Anna: I don't know but you know yeah they're a big old company so I could ask again and say hey Howard said I need to take the dash out.

Howard: Tell them to do it again because it would match your Instagram as flossyfix

Anna: Yeah

Howard: and then do you have twitter @Flossyfix?

Anna: No we just have an Instagram for Flossy Fix and a Facebook but you know I'm not only the only thing I do is Instagram I'm an instagramer but everything else is too hard.

Howard: That's because your age group millennials are dropping facebook and their going to Instagram that's why Mark Zuckerberg bought it and Twitter is the older people. So the weird thing about dentist is dentists are 25 to 65 so when you're born you're 0 so but when you're born a dentist you're already 25 so the average age of a dentist is actually 45 to 50.

Anna: Okay

Howard: The 50 year old guys aren't going to be on Instagram they're gonna be on Twitter.

Anna: Oh yeah no they're on Twitter Facebook and LinkedIn yeah.

Howard: Yeah Facebook is getting massive fatigue it's like every time you turn around it's just more bad news for those guys.

Anna: Poor guys but they do own Instagram so they're making something.

Howard: Well you know I feel sorry for because you know Mark Zuckerberg's dad is a dentist Ed and he's been on the show three times and me and Ed are two bald dentists we each have four kids and I just would be under so much stress watching one of my boys live in that limelight.

Anna: Yeah

Howard: and everytime I see someone throwing Mark Zuckerberg under a bridge I just feel sorry and cringe for Ed because I know if that was my boy everybody was talking about in front of the congressman I probably coughing up blood clots and crying in the corner.

Anna: Stressful

Howard: So that's but the thing that thing I want to talk about is this you're starting with subscription business and people are asking why is Netflix have a same value as Disney. I mean Disney's theme parks and movies hell they own ESPN because this feast or famine and business where you put a hundred million dollars into a movie and then you think it's gonna be a two three hundred million dollar blockbuster and the next one isn't and here's a Netflix saying we're just gonna get 10 bucks out of you every month and these subscription business models are the most predictable and they all started with the first company it was Procter & Gamble is the first and also that was the first billionaire that wasn't afraid of the people and actually shared business the billionaires before Procter & Gamble they all hid from the people because there was class warfare there but what Procter gamble realized that feast or famine thing that someone on a ranch in Boerne Texas would make a million tons of soap they'd fill up their cart they go through the villages and they'd sell everybody a big sack of soap then everybody in the county had enough soap for a year or two then they go bankrupt and Procter and Gamble so that's no way to run a business so what we're gonna do is we're gonna start selling it in a size where you will run out every month because we pay our bills monthly or importantly our employees money we need cash flow monthly. So then we sold everything in a monthly supply just like now Netflix that everything Netflix is doing and Spotify and all these really really wealthy businesses didn't have anything new from the Procter & Gamble model back in the 1880s and I just love the I just love their equations I mean that was the first really groundbreaking economic work that was given from really highly educated billionaires to the peasants and the farmers and just amazing. So this subscription revenue if you said that look at look at dollar shave club I mean there's only setup that dollar shave Club and then they unloaded that thing for a billion dollars another one, I have four people that have come on this show that are have passed on one of them was Bob Ibsen same thing he started that Rembrandt toothpaste company because he was so counterintuitive that when you're making composites if you had the dull abrasive that's used in all the toothpaste it actually makes a dull and it's counter to think that you needed something stronger like a titanium dioxide thing to polish it and so if completely you know all the other toothpaste company said no that's too abrasive and here's Bob thinking and no you don't understand polishing and he said up that Rembrandt and before you know it Procter and Gamble is knocking on his door and bought it for like a gazillion dollars and then by random luck he took a stock and then like within the year Gilet swallowed up Procter and Gamble for like another 40% premium. So he was sitting that he was my buddy at more money than any dentist that I've ever known in my entire life but it was so funny guess what he did after you made all that money well he's right there with me well he was gonna retire and his wife Marcy said look Bob I there's 160 hours in a week I don't I don't you're leaving the house Monday through Friday from 8 to 5 so I don't give a shit what you do but that's my job and this and so what he did he's had so much money he couldn't be a dentist a liability so he set up a woman's shelter to do think he'll of cosmetic dentistry so he just did cosmetic rehab on women beat up by their own lover in a shelter and he actually was so funny when I got to visit him he goes you know he'd look at his going so well you know I'll get in trouble if I pull up in that driveway before 5 o'clock it's 10 minutes from the house. So we would leave that exactly the right time then Marcy would actually let him into the house I thought that was that's got to tell you the success of a 50 year marriage is leaving the house Monday through Friday 8:00 to 5:00.

Anna: Happy wife happy life right.

Howard: Yeah and if you got 250 million dollars it doesn't buy you a 24-hour day pass with your wife that is absolutely the lesson. So let's go on that note because I hate to ask girls girl questions because I mean it's like you're asking any short fat bald grandpa questions but we already went over an hour but a lot of women like say I know I can't give women advice but a lot of women sit there and they tell me this say hard yeah you know they just got the right to drive cars in Saudi Arabia and sure we've been driving cars for hundred years but you know when when you're a woman dentist and you're married to a male dentist you're still the woman you're still gonna do all the homework the cooking the cleaning this and that and their biology is saying my number one priority is I want to be a mom but then she's got this professional drive she wants to be a dentist .sS her it's the same question to me is if I really want to be the best mom shouldn't I go work as an associate private or DSO so I can leave a five and just concentrate on my kids and the homework and the plays and the schools so if I'd asked you and then the counter intuitive saying no to be the the ultimate mom you'd want to own your own place you can tell you're on this employees hey I'm not working next Wednesday because my kids. So what would you tell and you had a child in dental school which is a rare event I mean how percent how many people were in your class and how many of them had a baby in dental school?

Anna: Well a lot of the men did cuz again I was in Utah so a lot of the men had you know wives that were having babies there was maybe there was another two girls two other girls in my school that had babies but now they're two dentists in my class that were pregnant also so all three of us are pregnant in our last year but we all graduate and had our kids after we graduated.

Howard: and those are the most valuable dentists because you know when you find the the dental graduate who dad that I pay for all of that all college no student loans no married no kid they're not hungry and they you know they're looking at five o'clock and they want to hit the bars they want to go chase girls and also is like you get some Mormon guy he graduated from school whos already married with two kids half a million dollars in student loans, if you put him 8 to 5 Monday through Friday he shows up at 7:00 he has a lunch pail he's ready to work through lunch and if a man that comes in at 5 o'clock and needs a two-hour root canal build-up and crown there's no chance he'll pass it up. You know my dad used to teach us that, you know we were out in Kansas one of our favorite things I don't know if it's politically correct but is cyot hunting and you'd have a truck you'd have some bloodhounds in the back and you'd have greyhounds and the bloodhounds would smell them but anyway I know that people think that's gross but my dad used only some he said you see five coyotes walking down a Farm Road something's gonna die he said they don't stay alive by talking yeah they're gonna find something there going to kill it. So I always guarantee you that the most personally incentivize employ person is gonna work the hardest and there's no incentives their hourly and they're not owners that's why I don't believe the DSOs and that's why I did turnkey situation. So the question to you is what advice would you tell these podcasts are consumed mostly by millenials my friends all my drinking buddies my age if I put a gun to their head and told them to retrieve a podcast I'd have to shoot everyone I know, they'd have their sausage fingers on their iphone. They can't even I mean my friends I tell my friends just voice text me because your sausage fingers I cant even make out the words you know I mean but so they're young so they're asking you I want to be I can I be a super mom and a super dentist, can I own my own place and my own family what does Adam do who's watching your two kids now what advice would you give young girls in dental school?

Anna: Yeah I mean I think everyone's different from me I am definitely a better mom when I have space when I can when I can get out and I can do something that's just mine it's just me here you know I can do it and it's what I'm really good at and I enjoy it and then I can come home and be a hundred percent there I'd rather be a hundred percent there you know for five hours out of the day then you know 60 percent there 24 hours out of the day and that's how I feel as a mom with my kids. My husband works for AT&T; and he actually works from home most days so he's home a lot and we have a nanny that watches our kids and actually our daughter goes to daycare for the first time tomorrow but yeah I mean for me the advice is just yeah go for it and like you said I can I can say hey we're not gonna work tomorrow because of this or hey I want this whole week of Christmas off we're gonna do it because cuz now you know this is my place and I know I can make up for that loss those lost hours in the weeks before the weeks after and I'll work really hard to get there. I think that moms feel a lot of guilt and there was a lot of guilt that I felt during dental school I'd leave my daughter at home and I sometimes come home late because of you know a two-hour root canal that happened at the end of the day and I'd feel really guilty about it all and then I realized you know yeah I just like it's great for her to see me working it's great there's all this research saying that kids who have working moms have a greater respect for women they have more work ethic daughters that see their moms working are more likely to feel like they can they can do anything and be anything. So I think all that's really important for your kids just in general but yes some people want to be an associate and that's okay too. It's okay to want to be an associate and work part-time it's okay to want to work one day a week and that that's fine also it's just whatever works for you and for me and my husband and I both the way we kind of live is we always just take on too much and that's just our day to day life is working working too much. So we have a lot of a lot of plates in the air all the time so yeah I mean I'd say to new graduates I like if you're if you're wondering if you want to start your own business or go be an associate I'd say you know go for it do it start your own thing for me the best part about starting stuff in dental school was that I had a hundred dentists who had been there done that at my disposal every day, if I came into school one day and I had a question because I was working on Nomad last night I'd go find a dentist and I'd ask you know five or six of them that day what their opinion was on the on the issue and I'd get five or six opinions and I'd get them all together and go figure out what what I was going to do but you never have that many dentists at your disposal at any other time in your life and so take that take that take advantage of that you know they don't teach everything in dental school but a lot of those dentists are own a private practice and they know they've been there they've either failed or they succeeded and they know all sorts of things so it's important to take advantage of that while you're there.

Howard: and the profound thing there was I'm you're seeing a huge problem Japan we're just forever for thousands of years you made your parents happy in you colleges and then and now the Millennials the birthrate is under one it's only like twenty nine you need I'm sure the Texas you're well aware of raising cattle, humans need 2.3 kids for a family just to maintain their herd. So when you go to the 20 richest countries in the world and back out immigration violations are shrinking so Japan doesn't have any immigration so every day on the Island of Japan they have less people than the day before and that go into robotics because they're not having babies and it's okay I saw that my generation you know 1/4 of the baby boomer women didn't want to have babies and anywhere they go I mean your own relatives like like something wrong with you I mean when am I getting to make your grandchildren what are you gonna make a baby you be sort of saying you know shop it's okay if she doesn't want to have a kid why does she have to have a kid because she's a girl man and now they think a quarter of the baby boomers didn't have that children and they think it's gonna be a third of the Millennials and basically an economic theory a baby is basically very treated like a luxury item and but anyway so it's okay if you don't want to get married it's okay if you don't want to have a kid it's okay so you had two is that two or two, are you done? I had four.

Anna: You know I don't know I have three siblings I got three siblings and I really liked being one of four but but two is kind of a lot right now we've got a three-month-old so he keeps me up all night and then I wake up at 5:00 a.m. and you know it's a little much sometimes but I think maybe as he gets older it'll may be another one who knows.

Howard: but we got to end on this point because it's such a valid point is that I know the young people know it all but some of us real old grandpas know something to ya know good time to start your own dental office or have a kid. When you come out of school I mean I mean there's things it's the same thing in the military your own military will tell you all the way back to the Romans that you know the best recruits were the youngest boys because when you recruit older people as a soldier they start asking questions well do you think that's a good idea don't you think you might get shot let's, so they want the only person who will attack a machine gun is an idiot male but or like you know 14 and maybe 25 they don't and so you come out of dental school you're already 25 then you say well I'm gonna delay having a baby or starting my practice well by the time for 29 or 30 like well we got a house and we got a nice lifestyle there's just some things that if you truly want to do it there's nothing better than youth and stupidity and dumb.

Anna: Just jump in

Howard: Starting your own business is all kinds of risk so if you can risk averse and you're intelligent you know dumb people don't know the risk smart people sit there and they say oh my god there's a lot of risk well you know it you can walk around a swimming pool for five years but the best way to learn how to swim is when your older sister shoves you pushes you in the deep and that's what happened to me at college hill, I'll never forget I thought I was going to drown and then at the last minute Mary Kay who's now a nun pulled me all just laughing and but that's how you learn how to swim. So if your in dental school and you say you know I think the best job in the world would be being an associate and again half the associates are in private practice only half run DSO's say I don't like this throwing DSO's under bridge because associates aren't happy anywhere because that's a human's role humans have their own house their own dog their own car their own wife their own kid they think don't they're not these communal ants at all live in a big home they're not termites or they're monkeys they want their own cave and when you're highly educated and you're a doctor a lawyer a physician a dentist and you have some guy over there telling you something to do that you don't want to do or you don't agree with her you're not happy and so the best decision is a lot of your own damn practice and how can I help you grow your subscription revenue model because that's the business when I look at everything you do setting up a turnkey operation and being a role model for graduates come out that's amazing this subscription revenue thing is this took off this could be a dollar shave this could be you could be the second dentist I know who sold to Procter and Gamble for a couple hundred million dollars. Did you post it on dentaltown?

Anna: Yeah I will and yeah I guess for me it's just the awareness right nobody knows it exists but I think it's something everybody could use so it's applicable to every single human and their babies and their kids so we got a big audience and yeah I mean spread the word.

Howard: My email is Howard@dentaltown.com said I mean what you want to push out because there's a quarter million people on dentaltown 300,000 follow me on Facebook I think 25,000 twiter 36,000 LinkedIn, I will push this out I'll try to make every one of my homies know about this I mean no seriously and I just think you're so damn cool you're such an entrepreneur you got a subscription revenue business going you got a dental office created before you got out of dental school. I think I mean you you're the poster child for what a dental entrepreneur should be and it was an honor to podcast you today.

Anna: Thank you it was an honor to be here I appreciate it.

Howard: Alright always let me know if there's anything I can do for you.

Anna: I will and I'll send you that email.

Howard: Alright have a rockin hot day. 

 

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