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Ken Newhouse
Ken Newhouse

#161 - (8 of 8) Introducing The Benefit Tie down Framework - The Technique for Seamlessly Transitioning Into Your Closing Sequence

#161 - (8 of 8) Introducing The Benefit Tie down Framework - The Technique for Seamlessly Transitioning Into Your Closing Sequence

7/27/2019 5:16:34 PM   |   Comments: 0   |   Views: 29
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The benefit tiedown framework, the ultimate technique for seamlessly transitioning into your closing sequence.  Virtually everyone sells features when pitching internet leads.

The benefit tiedown framework, the ultimate technique for seamlessly transitioning into your closing sequence.  Virtually everyone sells features when pitching internet leads.

The most effective business owners and their sales teams, however, sell features and benefits and then use the tie down process to anchor the sale

                
  • Features are what you do
  •             
  • Benefits are why it matters to the lead
  •             
  • Tie downs ensure that the lead agrees throughout the pitch, that the various features benefit them





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