Today we are going to review some of the top dental marketing strategies we've used to grow. Without further ado, let's dive right in.
The Best Dental Marketing Strategies for Big Growth
This blog will be perfect for dentists that are new practice owners looking to build up their patients or for experienced dental office owners to reboot their marketing strategy.
Our “Best Dental Practice Marketing Strategies” blog will provide you with proven marketing ideas for your dental office. If you’re looking to launch your digital marketing strategy to find new clients, these tactics are tried and true.
- Optimize Your Google My Business Page
There are two main areas new patients can find your practice. The first area is one of the easiest to set up. It will however, take a considerable amount of time to optimize, but it is well worth the investment. This strategy packs a HUGE punch by allowing your business to be found in Google maps and maps at the top of search. To optimize your Google My Business page, start by fully filling out your Google My Business page. Here are some important factors to do on your GMB page:
After you complete your profile, you can start adding other citations across the web that help Google verify your location and business. There are many prominent citation sites you should be a part of, as well as dental specific citations. For a list of dental specific citations, you can download this dental marketing strategies whitepaper. For a list of other non-dental specific citations, you can visit brightlocal.com.
- Only enter your dental practice's name (ex: South Gables Dental)
- Choose a category that best describes your practice. You can choose multiple complimentary categories for services you perform (ex: pediatric dentist)
- Make sure to add a thorough description of your business
- Add your exact address and phone number
- Upload pictures and videos
- Ask your patients to review your business
- Build a Professional Dental Website
When you purchased or built your dental practice, did you invest in the interior of your facility? Of course you did! You invested in high quality dental machinery, a comfortable waiting area, and clean patient rooms. First impressions make a big difference.
Your website is like your interior, and patients WILL absolutely judge it on how it looks and functions. In fact, 75% of people have judged a company’s credibility based on its website design.
In additional to how it looks, your site will need to make sure it includes the necessary technical enhancements that Google cares about. We will review those important things to include below.
- Research Your Local Competitors’ SEO Strategies
You don’t need to recreate the wheel when it comes to starting your SEO strategy. In this section, we are going to review how your dental practice can create a winning SEO strategy in your local city. For the purpose of this whitepaper, we will reference a free tool that you can use, Google Ads Keyword Planner.
- Optimize Your Website for Search Engine Optimization
Building a website that looks good is only part of the battle. Make sure that you’re using a website company that has a thorough understanding of SEO. We run into clients often who have had a website built but once they are ready to start doing SEO, their foundation is not built correctly and not optimized at all. This requires additional time and resources to fix.
- Set Up Analytics to Track Leads
One of the most important parts of any website strategy is to be able to track leads. We could have added this to the previous section, but we feel it deserves its own section. One of the simplest ways to track leads is to use Google Analytics, a free tool. Follow the simple formula:
- Connect your site to Google Analytics
- Create a thank you page to send people after they fill out your form
- Create a "goal" in Google analytics, include the thank you page URL
- Done! You can now track leads and where they come from
- Start a Blog
Starting a blog is required if you’re looking to rise above your competitors. SEO is a marathon, not a sprint. The more keywords you rank for, the more opportunities your clients can find you in your city. In this whitepaper on the best dental marketing strategies, we will discuss some reasons why you need to start blogging.
- Get Listed in Relevant Dental Directories
In addition to optimizing your Google My Business listing, getting listed in directories is one of the most important things you can do to rank on Google Maps. We've included resources in number 1 above.
- Connect with Your Customers on Social Media
Social media can be a fantastic tool to reach your customers and bring a personal touch many other marketing strategies can’t achieve. We’d recommend posting content at least 3 times a week on platforms like Facebook, Instagram, and Twitter. Facebook and Twitter will allow you to post links, so posting your blogs is a great way to provide valuable, authentic information to your clients. It will also help your SEO strategies by sending “social signals” when your clientele like and share your posts.
- Advertise on Google Ads
While SEO is an amazing marketing strategy to implement, it does take time and a lot of effort to work effectively. We recommend using Google Advertising to compliment your SEO efforts in the near term while you build out your SEO strategies.
- Ask Patients for Reviews
While getting found via SEO, Advertising, and Social Media is a big part of our dental marketing strategies, having positive reviews is vital to clients choosing your dental practice. We recommend that you create an internal strategy on your team to ask for reviews from your patients on Google or Yelp to start. It’s important that your clients give your dental practice 4 and 5 star reviews.
- Create an Email Marketing Strategy
An email marketing strategy can be helpful to your business in many ways. According to medcitynews.com, over 90% of adults want better email communication from their doctor, and similarly their dentist. In this best dental marketing strategies whitepaper, you’ll learn 7 email strategies.
We hope these dental marketing strategies were helpful. Marketing is a marathon, not a race! Now that you have some ideas, perform these tasks regularly for long-term success!
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